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Home My WebLink AboutDania Beach Presentation 11.18 25 FINALOperational Analysis November 18, 2025 We create successful cities. Operational Analysis: Schedule July-October: research, analysis, & report development November: RMA presents CRA Operational Analysis Report Next Steps: CRA decides how to initiate, & begins to implement the Report recommendations Redevelopment Playbook Rule #1 is Knowing Where to Focus 50% is what we push to make happen 50 % is what we stop from happening, This Analysis What’s Causing Trouble •Looking for economic and industry connections •Looking for obstacles to change •What is making the real estate market tick •What the brand and overall image •Arts & Entertainment District Core Analysis / CGA Plan •US 1Corridor •Property Ownership •Retail/Commercial Real Estate Market •Uses •Nodes & Opportunity for Real Estate Clusters •Physical Conditions •Zoning •Industries: Marine, Aviation, Tourism Redevelopment is Understanding What’s Driving the City Economic Bus 1.THINGS TO FIX 2.WHO ARE YOU AS A CITY 3.TOOLS THINGS TO FIX (Per the Scope) US1 Corridor Business Mix and Uses Streets & Districts (i.e.1st Ave) . Redevelopment is Understanding What’s Driving the City Economic Bus 1.THINGS TO FIX 2.WHO ARE YOU AS A CITY 3.TOOLS WHO ARE YOU AS A CITY Use these to create real estate and business focus Tourism, Beaches and Coastal Connections Commercial; City Center, Dania Point, Dania is Tied to the Marine Industry Dania is located near the Aviation Industry Cultural and Historic Assets Vacant Land and Development Opportunity Over shadowed by bigger county seat City Image and Communications Issues Redevelopment is Understanding What’s Driving the City Economic Bus 1.THINGS TO FIX 2.WHO ARE YOU AS A CITY 3.TOOLS TOOLS If You Don’t Have Them, Create Them Zoning, Carrots & Sticks Budget, Incentives, Investments Organizational Structure, City Leadership, Management PATCH Digital & Communications Strategy Show me the Money $$$$$$$$$$$$$$$$$$ •Grow your general fund tax base •Keep millage down •Ensure funds are available for roads and infrastructure •Improve quality of life for residents •Attract private investment City of Dania Beach Strategic Plan, 2021 Goals for 2026 1.Financially sound and responsible city providing services valued by the community 2.Investment in upgrading city infrastructure and facilities 3.Your hometown in Broward County – A vibrant and sustainable community 4.Opportunities for leisure and cultural experiences IMPORTANT: Realign the Focus to Real Estate and Business (Example) 1St : Project Arts, Entertainment & Innovation District –Fix Brand, Identity, Zoning, Parking 2nd : Federal Highway Public Realm Enhancements –Fix Real Estate Conundrum NW/SW 1st Street Enhancements –Use Brand and real estate to fix this conundrum Budding Entertainment District - 3rd: CRA, Zoning, Incentives etc support tool Special Events and Festivals support tool Commercial Façade Grant Program– support tool All with a real estate and business focus 4th Add: Culture Huge Opportunity / Tool Things to Fix Who You Are Tools Let’s get started… Boundary Discussion •Two Distinct Characters •Unique Issues •Unique Opportunities City Center NW 1st St / NW 1st Ave and Nodes Clusters/Nodes Identified by: 1.Fish Grill Corner 2.Akiba / Civic/Cultural Node 3.Canterbury Square MUST FOCUS ON REAL ESTATE Node #1: Fish Grill Corner & Connectivity Node 1: Fish Grill Corner Dania Beach Blvd Vision/Concept: Connection US 1 to NW 1st Ave The Creative Workshop Connection Opportunity Illustration Sidewalk from US1 to NW 1st Ave – Murals + Wayfinding Connection Opportunity Illustration Sidewalk from US1 to NW 1st Ave– Murals + Wayfinding Node Anchoring Asset The Creative Workshop Node #2 Akiba/Civic/Cultural Node Node 2: Akiba Civic Culture Node WORKSHOP!! VISUALIZE: Revitalize - Energize - Maximize ACTIVATION Vibrant Social Spaces Business & Real Estate ACTIVATION Vibrant Social Spaces ACTIVATION Vibrant Social Spaces ACTIVATION Vibrant Social Spaces ACTIVATION Vibrant Social Spaces Old Town’s Backyard – Activated Monthly by City Cultural Division, Activated DAILY by surrounding businesses. Fire Station 1 / Cultural Buildings / Public Art / Events Current Proposal Dania After Dark Event Images Aggressively Promote Culture Cultural Assets Historic Cultural Assets / Examples Hygge Festival Concept •https://www.visitcookcounty.c om/hyggefestival/ •https://www.visitdenmark.com /denmark/things-do/traditions- lifestyle/hygge POP UPS & BRANDED MARKETS Culture and Brand Ideas •Cultural Festivals & Events Danish Heritage Festival •Hygge Week: Promote the Danish concept of coziness and community through workshops, cafés, outdoor gatherings, and lighting displays. Creative workshop •Sister City Programs: Establish or promote connections with a city in Denmark. •Local Businesses: Encourage Danish-themed shops, cafés, or products that highlight cultural heritage. •Marketing & Tourism Heritage Branding: “Dania Beach – A Danish Heritage Town” could be used in tourism campaigns. •Culinary & Artisan Promotion Danish Markets: Pop-up markets featuring Danish foods (smørrebrød, pastries) and crafts. Cooking Classes: Partner with local chefs or Danish culinary experts for public workshops. Local Breweries & Cafés: Promote Danish beer, aquavit, or traditional pastries in collaboration with local businesses. •Invite Danish artists or performers to collaborate with local artists. •Install a monument honoring Danish settlers or cultural contributions. •Heritage Trails: Develop walking or biking trails with plaques and QR codes telling stories of the Danish community’s history in Dania Beach •Partnerships Danish Consulate or Cultural Institutes: Collaborate on events, exhibitions, and educational programs. Screening and Parking vs. Beautification & Activation Pedestrian Walkway Through Parking to Additional District Parking Northwood Village Pedestrian Walkway PARKING Beautification Landscaping Murals PARKING Beautification Landscaping Signage Node #3 Canterbury Square Node 3: Canterbury Square City Center Zoning Observations City Center Zoning This district has many "Primary" Streets. A Primary street MUST be treated as a front with a minimum of 70% of the frontage containing a facade within the required setbacks. Uninviting Barrier on Primary Street Hotel Delo Hotel Delo •Side image of Hotel Delo – another primary street •Combination of 2 sides compromised 1st Ave. Zoning Challenges and Options Height vs Design Implications •A typical assemblage in this district will be about 200 feet deep and 90 feet wide. •This district requires parking consistent with the general code of 1.75 spaces per unit (2 or more bedrooms •This district also requires frontages on both US 1 and 1st (both are listed as Primary Streets). The Code also requires that parking is accessed off the rear or an alley If this district seeks activation of these facades with non-back of house or parking areas, there are significant challenges. Even if you change the zoning for primary frontages, it won’t solve the design problem for 1st Ave. In this district, if height is limited to current zoning, 1st Ave should be promoted as an alley and back of house frontage rather than one that is intended to promote pedestrian activity. OUCH OR…Alternatively, consider adjusting height to accommodate activation on 1st Ave. promoting good design and putting pedestrians first Recommendations City Center •Identify Parking Options •Change zoning •Distance Separation •Revisit Height Restriction for Dual Primary Frontage •Create Clusters •Create Nodes of Activity to make up for lack of continuity •Signage •Change Name of the Area •Easements and Connectivity •Use brand, cultural connection with Danish history •Murals •Focus on Businesses’ needs to expand, change or move Federal Highway US 1 Corridor Federal Hwy. (US-1) Corridor Lodging Vape, Smoke, Medical Marijuana Shops CRA Powers •To solicit request for proposal for redevelopment of parcels of real property contemplated by a community redevelopment plan Signage / Windows Signage Signage Awnings Landscaping US 1 Frontage Exiting Conditions Improved landscaping matching Dania Beach brand colors, targeted block by block façade improvement (mini façade –painting and awnings) Recommendations US-1 •Incentives to attract MU and repurpose existing buildings •Form Task Force - BSO/criminal activity •Code enforcement •Tied to tax bill (liens) •Uses •Distance separations •Broken window •Code/facade upgrades, surface parking •Signage/visual blight •Vacant lots/opportunities •Map → positive activity at lots Marine / Aviation / Casino Connections Marine, Aviation, & Casino – make the economic business connections MIASF and Casino already connected physically MIASF Leasing Ft. Lauderdale land on north side of Dania Cut MIASF interested in casino ’s plans & Casino interested in Marine activity and City/CRA interested in intervention through P3 DCOTA and both industries are already connected “Blue Sky Opportunity”, Phil Purcell Marine Asset’s Proximity to Air and Sea Assets is built in and vice versa Opportunity to expand even further in both industries •FXE Rufus James •Fox Sports special •SPONSORSHIP •FEATURE OPPORTUNITIES Large Scale Events – Capitalize Miami Dade, Broward, Palm Beach County •FIFA Miami 2026 (SPORTS) •IPW 2026 (TOURISM) •FLIBS 2026 (MARINE) Meridian Dania Beach Official Media Sponsor Hotel Communications Observations Dania Beach YouTube Channel Crafted for the future. Inspired by the sea and sky. BRAND STRATEGY •Have a dormant LinkedIn •Should be used as and economic development tool Social Media Engagement Analysis – CRA and PATCH CRA Website Layout and Navigation are Great Fresh Content is Needed Communications Recommendations •Focus on Storytelling •Build a video library of small and large industry stories (see Rock Hill SC Economic Development for inspiration) •Post video content and business stories at least weekly on all social channels (FB, LinkedIn) •Post daily content (5 days a week) on FaceBook and Instagram with mainly beauty imagery on Instagram – colorful, engaging, events, and local business •Consider addition of a CRA Corner in the Dania Beach Happenings Monthly e-news Budget and Organization Organization & Staffing 1 FTE Executive Director – understands real estate impacts from economic and redevelopment activity, leadership, implementing complex plan concepts. Oversee communications and messaging. 1 Economic Development Manager – Manages projects, actively seeks land and parcel ownership/information to identify which parcels to focus on. Business and retail recruitment. 1 FTE Executive Asst. - processes façade and other programs, back of house. Consultant(s) – Expertise in P3, real estate and communications Budget Discussion Hold Workshop First