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Home My WebLink AboutR-2021-076 Colliers International South Florida Agreement for Real Estate and Marketing Services (DB Grill)RESOLUTION NO.2021-076 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF DANIA BEACH, FLORIDA, AUTHORIZING THE PROPER CITY OFFICIALS TO WAIVE COMPETITIVE BIDDING REQUIREMENTS AND AUTHORIZE THE PROPER CITY OFFICIALS TO ENTER INTO AN AGREEMENT FOR REAL ESTATE AND MARKETING SERVICES WITH COLLIERS INTERNATIONAL SOUTH FLORIDA, LLC IN A NOT TO EXCEED AMOUNT OF FORTY FOUR THOUSAND DOLLARS ($44,000.00); PROVIDING FOR CONFLICTS; FURTHER, PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, the reopening of a new and safe Dania Beach Grill is a "Top Priority" of the City Commission and the City Manager's Strategic Plan 2021; and WHEREAS, Colliers International Florida, LLC ("Colliers") submitted a proposal that includes preparation of a Request for Proposal ("REP") in collaboration with the City's procurement team, marketing of the subject property, and the subsequent analysis of the proposal responses for the redevelopment of the Dania Beach Grill; and WHEREAS, to achieve the desired goal of seeking the best responsible developer, Colliers would represent the City to market the RFP and work on the City's behalf during negotiations with the selected developer; and WHEREAS, in furtherance of the advancement of the reopening of the Dania Beach Grill, the City finds it is in its best interest to enter into an agreement with Colliers International for Real Estate and Marketing Services in a not to exceed amount of Forty Four Thousand Dollars ($44,000.00); NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF DANIA BEACH, FLORIDA: Section 1. That the above "WHEREAS" clauses are ratified and confirmed as being true and correct, and they are made a part of and incorporated into this Resolution by this reference. Section 2 That the City Commission authorizes the proper City officials to execute an agreement with Colliers International to provide real estate and marketing services without competitive bidding. Section 3. That funding for the real estate and marketing services related to the reopening of the Dania Beach Grill is available in the General Fund Reserves Account No. 001- 00-00-389-90-01 to be appropriated to the City Manager Professional Services Account No. 001- 12-01-512-31-10. Section 4. That all resolutions or parts of resolutions in conflict with this Resolution are repealed to the extent of such conflict. Section 5. That this Resolution shall take effect immediately upon its passage and adoption. PASSED and ADOPTED on May 25, 2021. ATTEST: • THOMAS SCHNEIDER, CMC MARA JAMES CITY CLERK ��. oP MAYOR IStiE�1 APPROVE TO FORM AND CORRECTNESS: THOMA ANS RO CITY ATTORNEY 2 RESOLUTION 2021-076 Proposal for Owner's Representative Services for Dania Beach Grill May 17, 2021 Prepared BY: Colliers International Florida, LLC Ken Krasnow Vice Chairman, Institutional Investor Services I Florida +1 786.517.4990 ken.krasnow@colliers.com Brooke Berkowitz Director I Public Institutions +1 954 652 4633 brooke.berkowitz@colliers.com Suzanne McDonough Senior Associate - Research & Consulting +1 954 652 4631 Suzanne.mcdonough@colliers.com Bastian Laggerbauer Director +1 561 281 6656 Bastian.Laggerbauer@colliers.com Prepared For: 1i DANIA BEACH SEA IT. LIVE IT LOVE IT. Colliers International Florida, LLC 200 E Broward Blvd Suite 120 Fort Lauderdale, FL 33301 May 17, 2021 Ken Krasnow, Vice Chairman, Institutional Investor Services I Florida Tel: +1 786.517.4990 Email: ken.krasnow@colIiers.com Ana M. Garcia, ICMA-CM City Manager City of Dania Beach 100 W Dania Beach Blvd Dania Beach, FL 33301 Email: agarcia@daniabeachfl.gov RE: Owner's Representative Services for Dania Beach Grill Dear Ana, Thank you for considering Colliers International Florida ("Colliers") for the assignment of preparing a request for proposal (herein referred to as RFP), marketing the site and subsequent analysis of the submitted proposal responses for the redevelopment of Dania Beach Grill for the City of Dania Beach. Accordingly, please review our proposed preliminary scope of service as follows and revert to us with any questions, comments, or additional requests. PROPOSED SCOPE OF WORK ("Agreement") Project Owner's Representative Services for Re -development of Dania Beach Grill in the City of Dania Beach Location 65 N Beach Road, Dania Beach, FL. Parties Colliers International Florida, LLC ("Colliers") and City of Dania Beach (herein at times referred to as "Client") Intended The RFP and report on the proposals received by the City will be prepared by User Colliers is intended to be used solely by the City of Dania Beach, which is the Intended User. Intended The report to be performed under this Agreement ("Owner's Representative Use Services for Dania Beach Grill for City of Dania Beach") is intended for the creation of an RFP and evaluation of proposals received for the reconstruction or redevelopment of Dania Beach Grill. The report is not intended for any other use. Page 2. Proposal for Owner's Representative Services for Dania Beach Grill for City of Dania Beach Colliers International Florida, LLC 200 E Broward Blvd Suite 120 Fort Lauderdale, FL 33301 Scope of Work The City of Dania Beach (the "City") has had previous engineering reports completed on the Grill. The report concluded that the existing structure is not safe for public use and requires major structural, electrical, mechanical, and plumbing repairs and to be safe for occupancy. As such, the City is seeking to identify a developer to either reconstruct or renovate and repair the existing deficiencies and operate the Grill. To achieve the desired goal of seeking a developer/development team, the City is seeking owner's representative services to develop an RFP, broadly and proactively market the RFP, assist in the evaluation of proposals and work on City's behalf during negotiations with selected developer generally outlined in the tasks below. Task 1 RFP Global Marketing 1.1 Meet with City stakeholders to understand the goals of the City in the type of project, financial structure, and qualifications of the respondents they would like to see. 1.2 Develop a comprehensive and detailed marketing offering brochure for the Dania Beach Grill considering all the City's goals. 1.3 Proactively market the RFP nationwide/globally leveraging Colliers International's professional network, proprietary database(s) and through all forms of marketing efforts to include email, online database portals, print and digital marketing efforts. Task 2 Real Estate Advisory 2.1 Act as real estate advisor to the City of Dania Beach/ Grill RFP Evaluation Committee. 2.2 Assist in reviewing all proposals to determine if they meet the requirements stated in the RFP and achieves the goals established with the City. Included in part of this evaluation will be an initial meeting with evaluation committee. 2.2 For all proposals that meet the requirements, provide technical assistance and market analysis of the proposals. 2.3 Attend all required meetings of the Evaluation Committee, 2.4 Attend all required City Commission Meetings. Page 3. Proposal for Owner's Representative Services for Dania Beach Grill for City of Dania Beach Colliers International Florida, LLC 200 E Broward Blvd Suite 120 Fort Lauderdale, FL 33301 Task 3 Development Agreement Negotiations 3.1 Participate in agreement negotiations with selected firm(s). 3.2 Attend all required negotiation meetings. 3.3 Provide real estate advisory services to the City team as requested, including written reports and financial/market analysis. Deliverable 1 Related to Task 1 An RFP/Offering Memorandum marketing package reflecting the goals of the City for the development. Deliverable 2 Related to Task 2 A strengths & weaknesses matrix for all qualified proposals based on the criteria listed in the RFP and the due diligence items listed in Task 2 above. Deliverable 3 Related to Task 3 A completed Developer Agreement with all the specific terms and conditions sufficiently detailed so a final document can be presented to City Council for action. Based on the scope of work outlined above, Colliers anticipates 15 days for development of the Offering Memorandum/RFP, a national and international 60-day marketing period, 30 days to complete the evaluation and report from receipt of the proposals from City and after selection of finalist, 90 days to execute an agreement. Should the scope expand beyond the defined scope presented above, then we would revisit timing and costs based on the extent of scope modifications. Page 4. Proposal for Owner's Representative Services for Dania Beach Grill for City of Dania Beach Colliers International Florida, LLC 200 E Broward Blvd Suite 120 Fort Lauderdale, FL 33301 Professional A flat, lump sum fee due Colliers International upon completion of Tasks 1, 2 & 3 Fees shall be forty-four thousand ($44,000) dollars which shall be payable as follows: $10,000 within thirty (30) days upon the completion of Task 1 $17,000 within thirty (30) days upon the completion of Task 2 $17,000 within thirty (30) days upon the completion of Task 3 The fee above includes client calls and emails as needed discussing deliverables status followed by a one -week post -delivery comment period for modifications/clarifications on materials presented within the scope described above. Colliers will also be available to meet with and discuss report with both the Evaluation Committee and City Council as required. No. of Two (2) Electronic Final Reports (PDF) Reports Page 5. Proposal for Owner's Representative Services for Dania Beach Grill for City of Dania Beach Marketing Services Dania Beach will have a strong local partner with a global marketing platform to support them, that will never stop thinking of ways to optimize results for the project. With the intense competition in the market, we will continuously pursue creative ways to recapture and retain market share advantage. Social Media Campaigns Tailored campaigns to reach the right audience s • Audience profiling • In-house experts • Qualified leads Photography & Videography Positioning your property in the best light Email Marketing Campaigns Lead generation continues to grow from our unrivaled database Online Portals Leveraging industry platforms to reach further Floors Ir.i Costar uTIUV CREXObRCM 10 LoopNev w.wrwi..m otflcespxe c • Industry leading database Premier CRE platforms • Targeted email marketing campaigns Extended reach • Metrics tracking to ensure to ROI Active audience Print/Digital Brochures Differentiating your property Websites & Microsites Driving engagement & expediting conversion with digital • Professional photography Elevate Design Bespoke design • Drone aerials available Print or digital deliverables Mobile -first • Property Video services Interactive content Disposition Strategies Target markets are more than lists. They are unique audiences —and potential customers —with varying preferences and needs. Colliers'tiered marketing approach maximizes exposure to your primary market while developing awareness and understanding within your secondary and tertiary markets. Our targeted approach clarifies expectations and accelerates the transaction process by focusing our efforts on your best prospects to achieve more immediate results: • Who is your core audience —who will pay the highest price? • What are their core concerns —and how can we address these fears and benefits? • How do they want to receive communication —what makes them most likely to listen? Primary Market These are your prime prospects. Based on our research, they are most likely to buy and most willing to pay a price premium and/or move quickly. We will reach out to developers that understand City of Dania Beach and will lend to the synergistic nature of the development. To this market we will send an offering memorandum, flyers, eblasts, unique mailers and follow up with phone calls. Secondary Market These prospects have potential. They may have a need or desire for a property like yours, but they are not committed to take action or have a lesser need in mind with respect to space or rates. To this market, whom we identify as local mixed -use developers, we will send general eblasts, flyers and brochures. Tertiary Market This is your broad, early -stage market. It has the largest pool of potential customers, but it also includes those that have not fully developed their space requirements. To this market of REIT's, Developers, Land Holders, Users we will send broadcast audience emails, advertise via signage and through our online marketing efforts including our availabilities lists, Loopnet, Co -Star, CREXI and Colliers.com. Colliers International Florida, LLC 200 E Broward Blvd Suite 120 Fort Lauderdale, FL 33301 Terms and Conditions The attached Terms and Conditions are deemed a part of this Agreement as though set forth in full herein. To meet the timeline described herein, please sign and return an executed copy of this agreement within the next ten (10) days. I, Ana M. Garcia, on behalf of the City of Dania Beach, agree to the above stated terms and authorize Colliers International Florida, LLC to provide Owner's Representative Services for Dania Beach Grill. Date: Ana M. Garcia, ICMA-CM City Manager City of Dania Beach Respectfully, Ken Krasnow, Vice Chairman, Institutional Investor Services Colliers International Florida, LLC Page 6. Proposal for Owner's Representative Services for Dania Beach Grill for City of Dania Beach