HomeMy WebLinkAbout2021-07-21 Green Advisory Board Agenda Virtual PacketAGENDA
City of Dania Beach
Green Advisory Board Meeting
VIRTUAL MEETING
Wednesday, July 21, 2021
5:15 PM
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MEETING
.
ROLL CALL
APPROVAL OF MINUTES
Green Advisory Board – June 16, 2021 regular meeting.
CITIZENS COMMENTS
NEW BUSINESS
OLD BUSINESS
Green Advisory Board Budget Request
DISCUSSION/ACTION
NEXT MEETING
Wednesday, August 18, 2021
ADJOURN
If you are unable to attend the meeting, please contact Richard Lorber at 954-289-4379 or via
email: rlorber@daniabeachfl.gov. Thank you.
MINUTES
City of Dania Beach
Green Advisory Board
Regular Meeting
Wednesday, June 16, 2021
5:15 PM
The meeting was called to order at 5:27 PM.
1. ROLL CALL:
Board Members Staff
Laura Lombardo, Chair Present Richard Lorber, Planning & Zoning Manager
Charlene Hogan Present Corinne Lajoie, Assistant Director
Kasia Johnson Present
Alexis Guillen Present
2. APPROVAL OF MINUTES:
a) Green Advisory Board – May 19, 2021 regular meeting.
b) Green Advisory Board – June 3, 2021 special meeting.
Motion was made by Laura / seconded by Board Member Guillen. Motion passed 4-0.
2. CITIZENS’ COMMENTS: none
3. NEW BUSINESS:
Mixup confusion regarding Trash Pirates events
Pat Chukerman resigned from Board (Vice-Mayor Salvino’s appointment)
Alexis introduced concept of cleanup league
4. OLD BUSINESS:
Funding Request document prepared by Laura, mailed out by Richard.
Laura to reformat and standardize.
5. DISCUSSION/ACTION:
1. Charlene Hogan – High Schools / BECON Broward Teen News
Public service announcements - $500 BECON to produce
2. Laura Lombardo – Quarterly cleanups
Waterway cleanups, mangroves $100/month for Digital Ads /Canal sponsors/ $signs
3. Kasia Johnson – Produce videos for Recycling, Littering, Building Efficiency 3 to 5 minutes.
4. Alexis Guillen – Recycle Right – Waste Management information
Work with local schools to educate good recycling. Use social media.
Motion by Laura to approve this proposal, Alexis seconded. 4-0.
Next GAB Regular Meeting is July 21, 2021 at 5:15 PM.
6. ADJOURNMENT:
Motion was made by Board Member Guillen to adjourn the meeting at 6:15- PM and it was seconded
by Board Member Lombardo. Motion passed 4-0.
The Dania Beach Green Advisory Board is requesting the following for Fiscal Year 2021 - 2022:
collaboration with Broward Education Communications Network (BECON) to produce one
public service announcement and/or instructional video each month to broadcast through
BECON and local television networks. The message will promote social good and green
initiatives. We hope to include Broward Teen News to broadcast these important green initiatives
to the students who attend schools in the School Board of Broward County. Information will
include beach cleanup events, balloon ordinances, plastics pollution awareness day, single use
plastics and proper disposal of fishing gear, etc. BECON charges $500 per each public service
announcement package to include one session and editing for each public service announcement.
We are requesting $5000 for 10 public service announcements and collaboration with
students who participate in Broward Teen News to spread the word.
The Dania Beach Green Advisory Board Recommendations: FY 2022
Quarterly Clean up on Beach and Waterways. FY 2022
The Green advisory Board Recommends raising awareness of trash and debris in our waterways
as well as our beach. Our community has sprung to action with the new initiative
#Daniabeachprestine. By hosting a quarterly event that involves cleaning up trash and debris
from our coastal waterways, as well as, the banks where trash collects in the roots of the
mangroves trees, we plan to raise awareness of the pollution in parts of Dania Beach that are
often overlooked. The Green Advisory board seeks to enroll the community to get out on the
water via self propelled vessels, such as Kayaks, Paddlesboards, Canoes etc and remove floating
debris from the surface of the water and the adjacent banks. Due to the Decentralized nature of
this event, The Green Advisory board would like to launch a social media type of campaign that
will use an app to allow the community to participate remotely. The Green Advisory Board
requests support from the Public information Officer in addition to Advertising funds or fees that
may be charged for the app. Depending on the community response, more supplies may be
needed to give the participants in the form of loaned Trash picker/claws and buckets. This will
lead up to the Adopt a Canal Campaign continued below.
Cost for Digital Advertising $400 per Quarter.
The Dania Beach Green Advisory Board recommends an “Adopt a Canal Project” FY 2022
Similar to the Adopt a Street Campaign but with a focus on the canals near Bryan Road and
Along the Dania Cut-off Canal to the West City Limits. Members of the community will have the
opportunity to adopt a small stretch of canal and pledge to remove debris from the water
whenever possible. In Return, a sign can be hung on the Seawall similar to the street signs,
raising awareness of the campaign and recognizing/thanking the volunteers who have
pledge to keep dania beach waterways pristine.
Cost For signs $_________
Cost for Digital Advertising $100 per month.
Dania Beach Recycle Right - Public Education FY 2022
Up until 2016 much of the recycled materials collected in the US was sold and transported to
China, generating a positive revenue stream that made recycling a commodity. Since China
stopped accepting recycled goods, the US market has seen the value of recyclables drop to
20-30% of it’s 2015 value. The business of recycling went from a revenue generator to an
expense, and that cost is shouldered by the municipalities who contract waste services.
The industry has adapted to the new market by focusing on the salvage of End Market
recyclables: clean/dry cardboard, paper, cans & glass bottles/containers. Unfortunately, many in
the community are not aware of these changes to the business or recycling and many confuse
recycling facts and myths.
Waste Management, which is contracted by the city to collect residential, commercial and
industrial recycling, has partnered with Broward County and the State of Florida to produce
current content which is made available through their website (https://www.wm.com/us/en/
recycle-right), a Facebook page created in partnership with Broward County (https://
www.facebook.com/GreenBroward) ,and a website they created in partnership with the state
(https://floridarecycles.org/).
For the 3 months leading to Earth Day, the GAB can work with local schools in Dania Beach to
help educate students on the basics of good recycling. GAB can also promote this content
directly to residents via digital marketing to educate Dania Beach residents of the new and
improved way to recycle. Doing so would help ensure more recyclable waste is making its way
to the sorting facility in Pembroke Pines and less waste is contaminating batches or clogging
machines. These efforts would help lower the cost of recycling in our community. Digital
marketing would allow us to measure quantifiable market reach and engagement of our efforts
for relatively low dollars. GAB can work with the Dania Beach information officer on receiving
bids to generate the most competitive and targeted reach for these funds.
Proposed budget: $3,000 total (February, March & April)
Video Proposal: FY 2022
To produce 4 videos on a variety of environmental issues to promote and educateenvironmental
awareness to our residents, local businesses, and visitors.
Videos will be distributed to our schools to show in classrooms; shared with our Youth Advisory
board
and City’s PIO for social media platforms; and, displayed at our City Hall and during special
events on
a digital display loop*. In addition, our City’s PIO, businesses and vendors will be contacted to
provide
professional skills, materials, and educational support for the video content and distribution.
Most viewers want informational and instructional videos to be less than 20 minutes, with a
preference toward the 3-6 to minute ranges. As a good rule of thumb, we should expect to spend
between $1,000 and $5,000 per finished minute to produce educational video content.
Recommendation FY 2022:
Video Topic #1 – “Pollution and its harmful effects on Ocean Life – Animals, Seagrass, Blue-
Green
Algae, Coral Disease” (Produce: 10.01.21, Complete: 10.31.21, Distribute: 11.01.21)
• Plastics (water bottles, straws, food containers & wrappers)
• Chemicals (pesticides, fertilizers, detergents)
• Cigarette Butts
• Styrofoam
• Fishing Net
• Balloons
Time: Approx. 6 minutes - cost not to exceed $6,000
Video Topic #2 – “Landfills - Recycle, Reuse & Reduce “(Produce: 01.01.22, Complete:
01:31.22,
Display 02.01.22)
• How to properly recycle (bottles, cans, cardboard…)
• What not to recycle (Styrofoam, toys, batteries…)
• Ideas to reuse (bottles, containers, crafts…)
• How to reduce (minimize packaging, compost, repurpose materials…)
Time: Approx. 3 minutes - cost not to exceed $3,000
Video Topic #3 – “Green Building Efficiency – LEED Standards” (Produce: 04.01.22, Complete:
04.30.22, Display 05.01.22)
• Energy Use (efficiency)
• Water Use (efficiency)
• Indoor Environment Quality (clean air)
• Material Selection (sustainable and non-toxic)
• Site Selection (proximity to amenities, transportation…)
Time: Approx. 6 minutes - cost not to exceed $6,000
Video Topic #4 – “Pollution Control” (Produce: 07.01.22, Complete: 07.31.22, Display 08.01.22)
• Plant trees
• Walk, ride bike, public transportation
• Proper trash/garbage disposal
Time: Approx. 3 minutes - cost not to exceed $3,000
TOTAL VIDEO FUNDING REQUEST = $18,000
Note: Video investments will continue in future years, displayed alternately in 3-month intervals.
*Additional funds for digital display equipment to be strategically located is recommended.