HomeMy WebLinkAboutO-1951-267 a
j ORDINANCE NO. �� 7
AN ORDINANCE PROHIBITING UNTRUE, DECEPTIVE,
! OR MISL.iADING ADVERTISING; PROVIDING A
PENALTY FOR VIOLATION OF THIS ORDINANCE;
PROVIDING A SAVINGS CLAUSE; AND REPEALING
ALL ORDINANCES OR PARTS OF ORDINANCES IN
CONFLICT HEREWITH.
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BE IT ORDAINED BY THE CITY COIiMISSION OF THE CITY OF
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DANIA, FLORIDA:
Section 1: It is hereby declared to be unlawful to
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make, publish, disseminate, circulate or place before the pub-
lie, or to cause, directly or indirectly, to be made, published,
disseminated, circulated or placed before the public, in the
City of Dania, in a newspaper or other publication, or in the
jform of a book, notice, handbill, poster, bill, circular, pamphlet
or letter, or in any other way, an advertisement of any sort re-
garding merchandise, securities, service or other thing offered
! to the public for sale or distribution and containing any
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assertion, representation or statement of fact w_iich is untrue,
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deceptive or misleading, with intent to sell or in any way dis-
pose of such merchandise, securities, service or other thing, or
° with intent to increase the consumption thereof, or to induce
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the public in any manner to enter into any obligation relating
j thereto or to acquire title thereto or an interest therein.
Section 2: It shall be unlawful to advertise, or j
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otherwise represent to the public, in any manner whatsoever., the
i prices, rates or fees to be demanded or charged for any merchan-
dise, facilitieB, services or accomodations offered to the public,
which prices, rates or fees are so represented or stated as to
be incomplete, untrue, deceptive or misleading.
i Section 3: It shall be unlawful to advertise or
otherwise represent to the public, in any manner whatsoever,
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j the brand, quality, quantity, trade name or other character of
any goods, wares or merchandise, or service or facility of what-
soever kind, which advertisement or other public representation I
1 is i,-trust deceptive Ql. TI1{ AIen(ii 1g. �
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Section 4: It shall be unlawful to advertise, or other-
wise represent to the public, in any manner whatsoever, a reduc-
tion in the price of any goods, wares, merchandise, service,
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I facility or accomodation, of whatsoever kind offered to the
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jpublic, whether such price reduction is represented in complete
i price figures or by(percentage of reduction under a previous
price, where said reduction is not based upon a previous bona
fide sale price or cost price theretofore advertised or repre-
sented to the public for the articles or services so offered to
I the public.
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Section 5: It shall be unlawful by means of exaggerated
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variations in the comparative size, location or position of !
jletters, figures or other markin„s or characters in any price-
tag, sign poster, notice, display or advertisement or other
public representation of any nature whatsoever, to mislead or
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deceive, or to attempt to mislead or deceive the public as to
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j the true nature, price, quantity, quality, brand or character of
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any goods, wares, merchandise, services, facilities or accomoda-
{ tions, or as to the nature of, or the reason, if any is offered,
j for the sale or offering for sale so being made to the public.
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Section 6: Any person, firm, or, in the case of a
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corporation the officers thereof violating any of the provisions
J of this ordinance shall, upon conviction, be punished by fine
not exceeding five hundred dollars N500.00), or by imprisonment
not exceeding thirty (30) days, or by both such fine and im-
prisonment. Each such person, firm, or corporation shall be
deemed guilty of a separate offense for every day during any
portion of which any violation of any provisions of this ordi-
nance is committed or continued or
3 permitted by such person,
firm, or corporation, and shall be punishable therefor as pro'
vided by this section.
Section 7: In the event any section, sentence, clause,
or phrase of this ordinance shall be declared or adjudged to be I
i ii'valld or unconstitutional, such adjudication shall in no manner
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affect the remaining portion hereof which shall remain in full
force and effect as if such invalid or unconstitutional section, i
sentence, clause, or phrase had not originally been a part of
{ this ordinance.
Section 8: All ordinances or parts of ordinances in
j conflict herewith be and the same are hereby repealed to the
extent of such conflict.
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Section 9: This ordinance shall be in force and take
effect immediately upon its passage and adoption.
PASSL AND ADOPTED on First reading this day
j of ` Ezi, , A. D. , 1951•
j PASSED AND ADOPTED on Second reading this /'J"� day
of OIRJ. , A. D. , 1951-
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PASSED AND ADOPTED on Third reading this /9 day '
iof `1nQU• -' A. D. , 1951-
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Mayor-Corrunisaioner
ATTEST:
7rxa n o . t Q4 9 asA•sl
City Clerk and Auditor
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