HomeMy WebLinkAbout234833 - MINUTES - CRA MINUTES OF MEETING
CITY OF DANIA BEACH
COMMUNITY REDEVELOPMENT AGENCY
THURSDAY, JUNE 17, 2010 — 6:00 P.M.
1. Call to Order/Roll Call
Chairman McElyea called to meeting to order at 6:27 p.m.
Present:
Chairman: C.K. "Mac"McElyea
Vice-Chairman: Anne Castro
Board Members: Bob Anton
Walter Duke
Bobbie Grace
CRA Executive Director: Jeremy Earle
City Attorney: Thomas Ansbro
CRA Secretary: Louise Stilson
2. Approval of Minutes
Vice-Chairman Castro motioned to approve the minutes of May 5, 2010; seconded by
Board Member Anton. The motion carried unanimously.
3. CRA Updates
Jeremy Earle, CRA Executive Director, announced that the Smart Growth Partnership of South
Florida voted to award Dania Beach a Certificate of Recognition as a Smart Growth City. He
noted that we are the first municipality to receive this designation, and he will begin marketing
this achievement. Director Earle advised a presentation will be made at a future City
Commission meeting.
Director Earle noted the Parking Garage should be completed by the end of July. We will be
issuing bids for the parking access and revenue systems next week. He indicated that the cul-de-
sac, with the roundabout and a fountain, should begin in September or October of this year.
Director Earle advised the Dania Beach Economic Lenders Partnership Program should begin by
mid-July. He explained this partnership is formed by a group of banks that will allow small
business owners to submit a one-time application for financing.
Director Earle noted that the US 1 landscaping is being reviewed by the Florida Department of
Transportation(FDOT). This should be the first round of comments on this issue.
Director Earle noted that he and Poorna Bhattacharya, Kimley-Hom and Associates, met with
FDOT to discuss our bridge issue which is vitally important to our marine industry. He
encouraged the board to contact federal and state lobbyists to support the City on this matter.
Director Earle advised that this item will be on the September agenda for Broward County.
4. Re-naming a portion of NW ls` Avenue (from Stirling Road to NW 3`d Street) and a portion
of SW 3`d Avenue (from Stirling Road to NW 2"0 Street)
Jeremy Earle, CRA Executive Director, noted as we move closer to the completion date of the
new Dania Beach Library and Parking Garage, and closer to the start of construction for the new
Indigo Hotel and downtown residences, we are in need of new addresses for all of the new
construction. The CRA worked with staff from the Fire Department to create a conceptual
address plan for all of the new construction within the City Center, which will also include City
Hall. Staff came up with a new name for NW/SW ls` Avenue which reflects the history of Park
Street, which will no longer exist in the same location when all of the construction is complete.
He requested the Board's approval to call NW/SW I" Avenue, Park Avenue East and NW/SW
3`d Avenue, Park Avenue West respectively. Park Avenue East would be our new downtown
Main Street which will include the address of our new hotel, restaurants and retail. Both streets
would still have an alias of NW/SW I" and 3`d Avenue respectively, therefore the addresses of
any of the residences or businesses in the area will not change. Director Earle noted that notices
regarding the changes were sent to all business owners.
Board Member Duke motioned to approve re-naming a portion of NW I" Avenue (from
Stirling Road to NW 3rd Street) and a portion of SW 3rd Avenue (from Stirling Road to NW
2"d Street); seconded by Vice-Chairman Castro. The motion carried unanimously.
5. Facade Improvement Incentive Grant
Jeremy Earle, CRA Executive Director, advised that due to the fact that the Community
Development Department staff will be helping to review the various applications for the CRA
Facade Incentive Grant Program, they have asked for a minor change to the Program that will
ask applicants for additional information such as photographs and renderings. They have also
asked to include a review fee of$250.00 payable to the Community Development Department.
Furthermore,there will be clarification to the boundaries of the redevelopment area.
Board Member Duke motioned to approve the changes to the CRA Facade Improvement
Incentive Grant Program, including the $250.00 review fee; seconded by Vice-Chairman
Castro. The motion carried unanimously.
6. Parking Study and Payment in Lieu Presentation
Jeremy Earle, CRA Executive Director, noted we have been working to put plans in place that
identify and address the parking deficits within our City that form a barrier to redevelopment.
Minutes of Regular Meeting 2
City of Dania Beach Community Redevelopment Agency
Thursday,June 17,2010—6:00 p.m.
Payment in Lieu of Parking, Shared Parking Provisions, On-Street Parking and Transportation
Demand Management Systems are a few of the many strategies and solutions that we will be
rolling out over the next year. Once finalized next month, it will be included in the One Code for
Commission approval. Director Earle noted Kimley-Horn and Associates would provide a
PowerPoint presentation.
Poorna Bhattacharya, Kimley-Horn and Associates, presented a summary of their Parking Study
Report 2-Strategy Implementation Plan which is attached to and incorporated into these minutes.
She distributed a copy of a table containing In Lieu Fee Program Strategy Alternatives which is
also attached to these minutes.
Director Earle noted that we need to seriously consider on-street parking meters.
7. Parking Access and Revenue Control System Presentation
Jeremy Earle, CRA Executive Director, noted that at the last CRA meeting the Board had
questions regarding potential management companies and how the system would work for the
Parking Garage.
Forrest Hibbard, Senior Parking Planner, Kimley-Horn and Associates, provided copies of Table
1: 10-year Financial Proforma for the Parking Garage and Table 2: Facility Expenses- 2009
Dollars, which are attached to and incorporated into these minutes.
Poorna Bhattacharya, Kimley-Horn and Associates, noted that they met with Department Heads
to look at the different revenue control alternatives for the Parking Garage. She advised that
there are two options: 1) using multi-space meters and 2)the gate-arm system. Ms. Bhattacharya
also indicated that, at the request of Board Member Duke, they were asked to evaluate the
options between managing and operating the Garage in-house versus using an outside agency to
oversee the operations. She further said that they prepared the technical specifications for the
RFP to select a company to install the revenue control system.
Mr. Hibbard noted their direction was to go with the gated system. He explained that 56 spaces
have been allocated for City employees, with card access. Mr. Hibbard advised that visitors,
Library patrons and City Hall customers will take a ticket. There will be potential for two "pay-
on-foot" pay stations; however they elected to have only one pay station as part of the initial
operation of the Garage. He said that visitors parking for one hour or less will not be charged,
but if they stay beyond that first hour, they will be charged $2.00. Subsequently, there will be a
charge of $1.00 per hour. Mr. Hibbard noted that Library patrons will be able to have their
tickets validated.
Ms. Bhattacharya noted that there will be 144 parking spaces allocated for the hotel at no charge.
She indicated that some businesses in the area may wish to lease some spaces at a monthly fee of
$30.00. Ms. Bhattacharya clarified that these numbers may be adjusted based on the City's
preferences.
Minutes of Regular Meeting 3
City of Dania Beach Community Redevelopment Agency
Thursday,June 17,2010—6:00 p.m.
Board Member Duke noted that the assumptions seem reasonable; however, he did not anticipate
that we would be running a deficit of$531,000.00 during the first five years of operation. He
asked who would be paying for this deficit.
Director Earle noted the City will assume responsibility of the Garage.
Mr. Hibbard noted that a major impact to pay back on this was that half of the spaces are not
revenue generating. He responded for Board Member Duke that these projections are
conservative.
Board Member Duke noted that if we are receiving money from the County, these costs should
be part of that. He questioned the possibility of a contribution from Broward County.
Director Earle responded that we could raise the issue with the County, but he was doubtful that
they would support it.
Ms. Bhattacharya noted that there is a daily maximum limit of$5.00 per vehicle.
Mr. Hibbard pointed out that we will need to have metered on-street parking in the downtown
area.
Commissioner Duke reaffirmed that in order to neutralize the parking situation it is incumbent
upon the City to implement metered on-street parking.
Chairman McElyea questioned why we were giving 140 parking spaces to a hotel.
Director Earle advised that the allocation of 144 parking spaces to the Indigo hotel was part of
the Developers Agreement approved by the City Commission. He remarked that these are the
typical tools that a CRA has to use in terms of leveraging funds to do redevelopment.
Vice-Chairman Castro noted that we want to redevelop downtown and in order to achieve that
we need more parking. She is hopeful that we will see more people wanting to do projects in
Dania Beach.
8. Marketing Plan
Jeremy Earle, CRA Executive Director, advised the Board approved $50,000.00 for a CRA
Strategic Finance Plan for marketing efforts within our City/CRA. The goal of the Strategic
Finance Plan is to put in place the tools necessary to foster physical and economic development
throughout our City. In order to continue our goals of increasing our tax base, supporting our
existing businesses and attracting new businesses to our City, we need to have a very clear
marketing plan which outlines not only our goals and objectives, but also clearly defines our
Strengths Weaknesses Opportunities and Threats (SWOT). Our marketing strategies must focus
on activities that will attract our targeted businesses to our City by a combination of incentives,
special events, parking, and advertising. The final piece of the puzzle will be the adoption of a
Minutes of Regular Meeting 4
City of Dania Beach Community Redevelopment Agency
Thursday,June 17,2010—6:00 p.m.
unified theme by which Dania Beach can begin to market itself locally, nationally and
internationally. Director Earle noted the plan will include baseline data from phone surveys,
intercepts, market profiles, and demand analysis, which form the basis for a more efficient and
targeted economic development effort.
Kim Briesemeister, MetroStrategies, Inc., presented a PowerPoint overview of the Marketing
Plan Process which is attached to and incorporated into these minutes. She referred to the
Marketing Plan included in the agenda packet. Ms. Briesemeister indicated that this is a very
detailed plan and suggested Dania Beach should implement these type of programs.
Board Member Duke thought this was a great idea and added that he would like to see a budget
in the plan. He further questioned if businesses look at the political activity in a city.
Ms. Briesemeister responded affirmatively.
Board Member Grace asked Ms. Briesemeister if their CRA projects in West Palm Beach created
jobs for local people in the downtown area. She also questioned if their marketing prospects
brought art galleries, festivals, etc., to attract more people to come to that area.
Ms. Briesemeister noted they conducted a survey of businesses and it revealed that 46 percent of
the employees were from within the CRA district or the city. She further responded that most of
the new tenants that decided to establish their business in the city, did so after they attended one
of those events.
Director Earle recommended approving an amount not to exceed $50,000.00 under
MetroStrategies current agreement with the CRA.
Board Member Duke motioned to approve $50,000.00 for MetroStrategies to prepare a
CRA Strategic Finance Plan; seconded by Board Member Grace. The motion carried
unanimously.
9. Travel Request—Working Waterways and Waterfronts 2010
Jeremy Earle, CRA Executive Director, requested approval of$2,083.72 for both he and Michael
Cannon to attend the Working Waterways and Waterfronts National Symposium on Coastal
Access in Portland, Maine on September 27-29, 2010. He noted that Mr. Cannon would be
reimbursed for his travel.
Board Member Duke motioned to approve the travel request; seconded by Vice-Chairman
Castro. The motion carried unanimously.
10. Board Appointments
Minutes of Regular Meeting 5
City of Dania Beach Community Redevelopment Agency
Thursday,June 17,2010—6:00 p.m.
Jeremy Earle, CRA Executive Director, recommended approval of the appointments to the
Neighborhood Improvements Committee, which list was included in the agenda packet.
Vice-Chairman Castro motioned to approve the appointments; seconded by Board
Member Duke. The motion carried unanimously.
Vice-Chairman Castro noted she is unable to attend the Waste Haulers Workshop on Tuesday,
June 29. She asked that the proposed REP be sent electronically to the Commission for review
and comment.
Board '.Member Duke noted we have to reschedule this workshop. He added that the entire
Commission should be present at this important meeting because we need to offset some of the
Parking Garage loss.
11. Adiournrnent
Chairman McElyea adjourned the meeting at 7:51 p.m.
ATTEST: COMMUNITY REDEVELOPMENT
AGENCY
LOUISE STILSON, CMC C. K. CE
CRA SECRETARY CHAIRMAN—CRA
Approved: August 4, 2010
DANK BEACH
Minutes of Regular Meeting 6
City of Dania Beach Community Redevelopment Agency
Thursday,June 17,2010—6:00 p.m.
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Dania Beach Town Center Parking Garage - Dania Beach, Florida
Table 2 - Facility Expenses - 2009 Dollars
Hours of Operation: 24 hours/Mix of Monthly and Hourly Parking
Type of Operation: Pay-on-Foot or Similar Operation (Largely "un-attended" from a Cashier Perspective)
Number of Parking Spaces: 440
Projected Staffing Needs:
Est. Hours per
#Staff week Payrate Cost per week
Bookkeeper 1 10 $12.50 $125.00
Manager 1 10 $25.00 $250.00
Maint.(Porters) 1 30 $10.00 $300.00
Subtotal Annual Cost: $35,100.00
Payroll Expenses (includes taxes, benefits, etc.): 55%
Total Annual Staff Costs: $54,405.00
Typical Operating Expenses (Est. Annual Expense):
Year 4 Onwards Year 1 - 3
(2009 Dollars) (2009 Dollars)
Postage/Billing $3,500 $3,500
Equip. Lease and Rental $1,800 $1,800
Telephone Service $5,400 $5,400
Striping $4,200 -
PARC Maintenance $8,800 $5,000
Facility Maintenance $12,600 $5,000
Trash/Sewer Services $5,400 $5,400
Sweeping/Power Wash. $16,200 -
Office Supplies $4,000 $4,000
Painting $3,000 -
Uniforms $500 $500
Licenses, Fees, etc. $1,200 $1,200
Miscellaneous H.R. $3,500 $3,500
Miscellaneous Oper. $2,400 $2,400
Potential Damage Claims $5,000 $5,000
Insurance $18,500 $18,500
Utilities $14,500 $14,500
Maintenance Reserve $33,750 $33,750
Total Operating Expenses: $144,250 $109,450
Projected Total Facility Expenses: $198,655 $163,855
Projected Expense Per Space: 1 $451.49 $372.40
Year 4 (Expense with Inflation $510.00
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