HomeMy WebLinkAboutR-2012-001 Approved Variance Request for Cruise.Com located at 255 East Dania Beach Boulevard from DB Land Development Code Part 5 RESOLUTION NO. 2012-001
A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF DANIA
BEACH,FLORIDA,APPROVING THE VARIANCE REQUEST SUBMITTED BY
JEANNE WYNDRUM ON BEHALF OF CRUISE.COM FROM THE DANIA
BEACH LAND DEVELOPMENT CODE PART 5, "SIGNAGE AND DESIGN
REGULATIONS", ARTICLE 505, SIGN REGULATIONS", FOR PROPERTY
LOCATED AT 255 EAST DANIA BEACH BOULEVARD IN THE CITY OF
DANIA BEACH;PROVIDING FOR CONFLICTS;FURTHER,PROVIDING FOR
AN EFFECTIVE DATE.
WHEREAS,the Dania Beach Unified Land Development Code("ULDC"),Part 5,Article
505, outlines signage regulations by location or type of use; and
WHEREAS,the applicant,Jeanne Wyndrum on behalf of Cruise.com has applied for several
variances (VA-43-11) relating to signage for walls and awnings as follows:
1. Two(2)wall signs(on the east and west elevations)on the tower feature,approximately
112.5 square feet for each. The Land Development Code [Sec. 505-140(C)(7)] does not
allow for signs.
2. One(1)wall sign on the secondary frontage(side street)approximately 78.5 square feet.
The Land Development Code [Sec. 505-140(C)(7)] states that a maximum of 46.5 square
feet is permitted.
3. Two (2) wall signs have a vertical dimension of 3.13'. The Land Development Code
[Sec. 505-140(C)(7)] allows a maximum of 2.5 feet.
4. Proposed awning signage with two (2) types or styles of lettering. The Land
Development Code [Sec. 505-80(D)] permits only one (1) type of lettering;
the property is located at 255 East Dania Beach Boulevard in the City Dania Beach; and
WHEREAS,the Community Development staff reviewed this request and recommends that
the City Commission grant it;
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE
CITY OF DANIA BEACH, FLORIDA:
Section 1. That that certain application VA-43-11 for the variance described above from
requirements in the Dania Beach ULDC,Part 5,Article 505, Section 505-140 and 505-80,a copy of
which application is attached to and made a part of this Resolution as Exhibit "A", is approved.
Section 2. That all resolutions or parts of resolutions in conflict with this Resolution are
repealed to the extent of such conflict.
Section 3. That this Resolution shall be in full force and take effect immediately upon its
passage and adoption.
PASSED AND ADOPTED on January 10, 2012.
ATTEST:
LOUISE STILSON, CMC PATRICIA A. FLURY
CITY CLERK MAYOR
O�OWARD:,
APPROVED AST F AND CORRECTNESS:
,c
THOM4 J. A BRO
CITY ATTORNEY
A
1'ED 19�
2 RESOLUTION#2012-001
Is
CITY OF DANIA BEACH
COMMUNITY DEVELOPMENT DEPARTMENT
STAFF REPORT
DATE: January 10, 2011
TO: Robert Baldwin, City Mana e
VIA: Robert Daniels, Director
FROM: Corinne Lajoie, AICP, LEED Green Associate, Principal Planner
SUBJECT: VA-43-11: The applicant, Jeanne Wyndrum, on behalf of
Cruise.com, is requesting sign variances for a property located at
255 East Dania Beach Boulevard,
VARIANCE
1. Two (2) wall signs (on the east and west elevation) on the tower feature
approximately 112.5 square feet each, code allows no sign, [Sec. 505-
140(C)(7)]
2. One (1) wall sign on the secondary frontage (side street) approximately 78.5
square feet, 46.5 square feet is permitted [Sec. 505=140fC)(7)]
3, Two(2)wall signs have a.vertical dimension of 3,13', code allows a maximum
of 2.5 feet. [Sec. 505-140(C)(7)]
4. Proposed awning signage with two (2) type style of letters, code requires one
(1). {Sec. 505-80(D).
PROPERTY INFORMATION
EXISTING ZONING` East Dania Beach Boulevard-Mixed Use
(EDBB-MU)
LAND USE DESIGNATION: Regional Activity Center
OVERLAY DISTRICT: Principal Arterial Corridor
Cuise.com is a family owned and operated business. The company is planning to
relocate its headquarters to Dania Beach in the space previously occupied by the
Broward County Public Library. They currently have approximately 80 employees, This
location will allow the company to grow and hire additional employees,
Cruise.com will be one of only three tenants in the entire building.
VARIANCE
TOWER WALL SIGNS
To allow two (2) wall signs (on the east and west elevation) on the tower feature
approximately 112.5 square feet each.
The tower feature of the building was typical design of the 1950`s. The intent of the
tower is for providing greater visibility of signage that would otherwise be provided it
attached to the face of the building. The applicant is requesting signage consistent with
the existing Citibank signage currently located on the tower, .as Cruise.com will be the
only other tenant in the east half of the building.
The proposed signage is considered to.be a wall sign. The total allowable wall sign area
permitted on the building frontage is 117 square feet, The wall sign proposed to be attached
to the fapade of the 'building is 78,5 square feet, leaving 38.5 square feet in allowable sign
area. The two signs proposed for the tower are 112,5 square feet each.
WALL SIGNS
To allow one (1) wall sign on the secondary frontage (side street) to be approximately 78.5
square feet.
The code permits a secondary wall sign when a building is located on a corner, such as this
building. However, the code requires the secondary sign to be lesser in size. In this case,
the secondary sign has a maximum permitted size of 465 square feet. The applicant
proposes the secondary sign to be the same size as the primary sign.
To allow two (2) wall signs have a vertical dimension of 3.13', code allows a maximum of 2.5
feet.
While the square footage of the wall sign on the building frontage is less than the maximum
allowed, the height of the sign exceeds the code requirement. The code permits a
maximum 2.5 foot height. The applicant is proposing 3.13 feet in height.
AWNING SIGNS
To allow awning signage v0th two (2)type style of letters.
The proposed awning signage included two letter styles representing Cruise.com and its
parent company Omega World Travel. The code permits only one letter style. The different
letter style is meant to differentiate between the two. In addition, the letter type proposed for
Omega World Travel is part of their trademark.
In accordance with Section 625-40 of the Unified Land Development Code, variances may
be granted when:
(1) The sign, after the granting of a variance, will still maintain the basic intent and
aesthetic improvement purposes of the sign regulations, particularly as it affects
the appearance and compatibility with properties in the surrounding areas; and
(2) The signs permitted under this code cannot be adequately viewed due to
physical site distinctions,and
(3) The applicant's hardship shall not be self-created or based solely on inability to
comply with the code; and
(4) The 'architectural design of a structure or the site plan pose unique and
extenuating characteristics which are not compatible with the requirements of this
article,and
(5) The structure or site configuration are unique, which causes the signage permitted
by this article to be ineffective in identifying a use or structure that would
otherwise be entitled to a sign_
The variance request is consistent with the variance criteria because the signage proposed
is a function of the company's corporate headquarters franchise requirement. In addition
the unique features of the building structure, the size of the tenant space and location on a
significant intersection provide further justification for the request.
The property is located in the CRA. This request has the support of the CRA Director,
The applicant is also proposing a supergraphic on the front fagade of the building. The code
considers supergraphics as a special permitted use that are reviewed and approved by the
Community Development Director under the following criteria.
(1) The proposed general design, arrangement, texture, material, colors, lighting,
placement and the appropriateness of the proposed sign in relationship to other
signs and the other structures both on the premises and in the surrounding
areas, and only approve signs which are consistent with the intent, purposes,
standards and criteria of the sign regulations.
(2) The number of items (scenes, symbols, shapes) shall be consistent with the
amount of information which can be comprehended by the viewer and avoid
Visual clutter.
(3) The shape of the sign shall not create visual clutter.
(4) The size, style and location of the sign shall be appropriate to the message.
(5) The sign shall complement the building and adjacent buildings by being designed
and placed to enhance the architecture.
(6) The sign should be consolidated into a minimum number of elements.
(7) The sign shall be proportional to the size and scale of the building upon which it
is placed.
(8) The decision to grant permission for a supergraphics sign shall not be based on
the viewpoint or content of the proposed sign. Permitting for the sign shall be in
accordance with sec. 505-204 (signage review, approval process and fees) of
this article.
STAFF RECOMMENDATION
Approval.
City of Dania Beach, Florida
Department of Community Development
Planning and Zoning Division
4 b43
ax
Standard Development Application
DEC 0 8 2011
Administrative Variance
o Land Use;Amendment Planning
D Plat Date R a
Q Rezoning :.
nt I
Q Site Plan
Q Special Exception Petition No.:
Dry Variance
Q Other. (SEE AMWArZON rYK:SCHEtwU ON PAGES 3&4)
THIS APPLICATION WILL NOT BE ACCEPTED UNTIL. IT IS COMPLETE:AND SUBMITTED WITH
ALL NECESARRY DOCUMENTS. Refer to the application type at the top of this form and "Required
Documentation"checklist to determine the supplemental documents required with each application.
For after the fact applications; the responsible contractor of record shall be present at the hoard hearing.
Their failure to attend may impact upon the disposition of your application. As always the applicant or their
authorized legal agent must be present at all meetings. All projects must also obtain a'building permit from
the City Building Division. For more information please reference the Dania Beach Land Development
Code Park G, Development Review Procedures and Requirements.
Location Address: J1 "} Kat
Lot(s): Block: . Subdivision: I i LLhLe 1 1
Recorded Plat Name: L --���
Folio Nurnber(s)M . "3"�" a Description.,, lL�i1
AppiicanVConsultant/Legal Representative (circle one) 'leak-)oe v4tMw,
Address of Applicant: '
Eyr&ir
Business Telephone:95�` ,3j 4 Nam-q5A- ! ;M' C)Fax:
E-mail address: ('Ot"3"t i Ck c p
Name of Property Owner: ° t L~LC
Address of Property Owner: )io W 6-r -W-U-0 N4eyf,�4 ;ZK, is)
Business Telephone: NW Fax.
Explanation of Request: 6&t%�-
For Plats please provide proposed Plat Name for Variances please attach iCrlteda ,Statement as per
Section 625.40 of the Land Development Code.
Prop. Net Acreage: 14(40 Gross Acreage: Prop. Square Footage,
Existing User �i'L.JMA Proposed Use. i �► ���t k ;�r
1 of 4
Is property o ned individually,, by a corporation, association, or a joint
venture?
AUTHORIZED REPREJgNTA.T1
I j ,arre.filly aware of the request being made to the City of Dania Beach. If I/We are
unable to be present, I/vine hereby authorize
.;indiv4dual farm to resent me/us in all matters related to this application. I/►fire
( f ) rep.. / pP
here acknowledge that the applicable fee was established t o offset administrative
by edge PP
Costs aAdfiis sk0#'refundable.
I/we are fully aware that all approvals automatically expire within 12 months of City
of Dania Beach Planning and Zoning Ord or City Commission approval, or pursuant W
the expiration timeframre listed in Part S of the Dania Beach Land Development Cade.
STATE OF FLORIDA
COUNTY OF BROWARD B'':
The foregoing instrument Oe"r / Agent slgna *)
was acknowledged
BEFORE ME THIS S DAY OF'baXM XR 20
By
JPa ino- "ndn.
(Print name of person acknowledging) (Joint owner signature if applicable)
p01�iAH.1URBY ��
►rr c�aems�oa��1
Notary EXPiR�3,wne2�,2ots �:
(Signature of Notary Public- Stateo , eax �wrnu :ram
Personally known _or Produced Identification It l V� 'LL&
'type of identification produced; �- ��tG41 t%rivers License �Z6 L �PZ- )�L
*If joint ownership, both parties must sign. If partnership, corporation or
association, an authorized officer must sign on behalf of the group. A notarized
i letter of authorization from the owner of record must accompany the
application if an authorized agent signs for the owner(s).
NO APPLICATION WILL BE AUTOMATICALL Y SCHEDULED FOR A MEETING,
ALL APPLICATIONS MUST BE DETERMINED COMPLETE BY STAFF
BEFORE PROCESSING OCCURS,
2of4
�
Dania Beach Sign Permit and Variance Request
Explanation of Request:
Cruise.00miy planning bo sign along term lease for occupancy at25S East Dania Beach Boulevard,
Dania Beach, FL, Cruise.com will be using this location as its new headquarters for our employees as
well as using the location to expand our retail portion of the business thereby bringing our clients into the
heart of Dania Beach. The signage is an integral part of any retail establishment and we designed the
images and scale to be aesthetically pleasing and in line with the overall scale of the building.
Four Variances are being requested including:
� 1) Tower sign
� 2) Front top logo sign
� 3) Front oupergrmphiusign
4) Side top logo sign
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VA-43-11
NOTICE OF PUBLIC HEARING
"t CITY OF DANIA BEACI-I
NOTICE IS HEREBY GIVEN that a public hearing will be held before the City Commission, on
Tuesday, January. 10, 2012, or as soon thereafter as possible in the Dania Beach City Commission Room,
Administrative Center, 100 West Dania Beach Blvd., Dania Beach. Florida 33004. for the purpose of
hearing any comments which might be made to the following request:
VA-43-11 — Jeanne Alyndrum-on behalf of Cruise.com is requesting,a sign variance for property located
at 255 East Dania Beach Boulevard in the City of Dania Beach. The request is for several variances
from the Dania Beach Land Development Code Part 5 — Signage and Design Regulations, Article 505
Sign Regulations as follows:
1. Two (2)wall signs(on the east and west elevation) on the tower feature approximately H 2.5 square
feet each. The Land Development Code. [Sec. 505-140(C)(7)]allows for no signs.
2. One (1) wall Sign on the sccondary frontage (side street) approximately 78.5 square feet. The Land
Development Code [Sec.505-140(C)(7)] states that a maximum of 46.5 square feet is permitted.
3. Two (2) wall signs have a vertical dimension of 3.13'. `I'1te Land Development Code [Sec. 505-
140(C)(7)] allows a maximum of 2.5 feet.
4. Proposed awning signage with two (2) type style of lettering. The Land Development Code [Sec.
505-80(D)] permits only one(1)type of lettering.
Property is legally described as;Dania Country Club Estates 32-23B Lots I Thru 11, 12 Less W 14 BIk 1
Copies of the proposed request(s)are available for viewing in the Community Development Department.
100 West Dania Beach Blvd., Dania Beach. Florida between the hours of 8:00 a.m. and 4:00 p.m.,
Monday—Friday please call (9 4) 924-6805 x3643 for more information. Interested parties may appear
at the public hearing and be heard with respect to the proposed petition..
In accordance with the Americans With Disabilities Act, persons needing assistance to participate in any
of these proceedings should contact the City Clerk's office, 100 W. Dania Beach Blvd, Dania Beach. FL
33004,(954)924-6800 x3623,at least 48 hours prior to the meeting.
Please be advised that if a person decides to appeal any decision made by the Local Planning Agency..
the Planning and Zoning Board or the City Commission with respect to any matter considered at this
hearing, such person will need a verbatim record of the proceedings and for this purpose such person.
may need to ensure that a verbatim record of the proceedings is made, which record includes the
testimony and evidence upon which the appeal is to based. The city does not provide or prepare such
record pursuant to f.s. 286,0105.
Community Development Department
Planning Division
Friday,December 30.2011
SEE LOCATON MAP OF SITE ON THE REVERSE SIDE OF THIS NOTICE
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