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HomeMy WebLinkAbout1520700 - MINUTES - CRA MINUTES OF MEETING DANIA BEACH COMMUNITY REDEVELOPMENT AGENCY TUESDAY, SEPTEMBER 27, 2016 - 6:00 P.M. 1. Call to Order/Roll Call Chairman Salvino called the meeting to order at 6:00 p.m. Present: Chairman: Marco A. Salvino, Sr. Vice-Chairman: Albert C. Jones Board Members: Chickie Brandimarte Paul Fetscher Bobbie H. Grace Executive Director: Rachel Bach City Attorney: Thomas Ansbro CRA Secretary: Louise Stilson 2. Citizen Comments There were no citizen comments at this meeting. 3. Administrative Reports Director Bach updated the Board that a detailed work plan will be presented at the October meeting. She noted the September 22"d Business Luncheon had 30 participants and on October 15 at the PATCH, there will be a Pumpkin Patch. She spoke of the HCZ partnership that will result in the YMCA donating $5,000.00 in fitness and physical education equipment for Dania Beach children. She also noted she is meeting with Broward County staff this week to tour several completed projects for forgiveness of the loan to grant program. 4. Presentations 4.1 Dania Beach CRA Strategic Marketing Work Plan FY 2016/2017 Sara Blake, Marketing Coordinator, RMA, presented the FY 15/16 Marketing Overview & Accomplishments and the Strategic Marketing Work Plan for FY 16/17, which is attached to and incorporated into these minutes. Vice-Chairman Jones would like to see more marketing toward business, and more opportunities for people to come in for development. We need to do more advertising to attract business to Dania Beach. Lastly, we need to keep a scorecard of what is working and not working as he likes to see results. Board Member Grace commented on the young lady coming on board from Love Nation, and said she is likely the right person to help us move forward with the cookbook. She wants to focus on businesses that are already here; it is important that we have workshops with them to entice them to be partners with the City. Board Member Brandimarte wants us to reach out to the owners of the downtown properties, not only the managers. Director Bach noted the CRA has met with several owners, and a proposal will be brought to the Board in October or November. Chairman Salvino does not think we are promoting our City as well as we could right now. He feels we need to expand, and questioned how we could do that. He does not want to miss opportunities. Ms. Blake noted there are other services we could pay to expand our notices. Chairman Salvino would like a report at the next meeting regarding who we are reaching and what kind of response we are getting back. Second, regarding downtown businesses, our zoning codes are restrictive and make it difficult to have a downtown district. The CRA needs to work with Community Development to allow certain conditions to open up downtown. Director Bach responded that she and Community Development Director LaFerrier have been looking at the downtown codes as part of our overall master plan and will bring a report back to the Board. We do want to make this a shopper friendly downtown. 5. Consent A eg nda 5.1 Minutes: Approve Minutes of August 23, 2016 CRA Board Meeting 5.2 Travel Requests: None 5.3 RESOLUTION#2016-CRA-006 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE COMMUNITY REDEVELOPMENT AGENCY ("CRA") OF THE CITY OF DANIA BEACH, FLORIDA, APPROVING THE CRA FINANCING AND IMPLEMENTATION PLAN AND ADOPTING THE FINAL ESTIMATES OF REVENUE AND EXPENDITURES FOR THE FISCAL YEAR COMMENCING ON OCTOBER 1, 2016, AND ENDING ON SEPTEMBER 30, 2017; APPROPRIATING FUNDS AS MAY BE NEEDED OR DEEMED NECESSARY TO DEFRAY ALL EXPENDITURES AND LIABILITIES OF THE CRA FOR SUCH FISCAL YEAR; PROVIDING FOR CONFLICTS;FURTHER,PROVIDING FOR AN EFFECTIVE DATE. 5.4 RESOLUTION#2016-CRA-007 Minutes of Regular Meeting 2 Dania Beach Community Redevelopment Agency Tuesday, September 27,2016—6:00 p.m. A RESOLUTION OF THE BOARD OF DIRECTORS OF THE COMMUNITY REDEVELOPMENT AGENCY ("CRA") OF THE CITY OF DANIA BEACH, FLORIDA, AUTHORIZING THE PROPER CRA OFFICIALS TO EXECUTE THE FIRST RENEWAL OF AN EXISTING AGREEMENT FOR AN ADDITIONAL ONE(1)YEAR PERIOD WITH REDEVELOPMENT MANAGEMENT ASSOCIATES, LLC ("RMA") TO PROVIDE ADMINISTRATIVE MANAGEMENT AND GENERAL AND MARKETING CONSULTING SERVICES IN AN AMOUNT NOT TO EXCEED TWO HUNDRED SIXTY THOUSAND DOLLARS ($260,000.00); PROVIDING FOR CONFLICTS;FURTHER,PROVIDING FOR AN EFFECTIVE DATE. 5.5 RESOLUTION#2016-CRA-008 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE COMMUNITY REDEVELOPMENT AGENCY ("CRA") OF THE CITY OF DANIA BEACH, FLORIDA, AUTHORIZING THE PROPER CRA OFFICIALS TO EXECUTE AN AGREEMENT WITHOUT COMPETITIVE BIDDING WITH WEISS, SEROTA, HELFMAN, COLE & BIERMAN, P.L. TO PROVIDE LEGAL SERVICES AS SPECIAL COUNSEL TO THE CRA; PROVIDING FOR CONFLICTS;FURTHER,PROVIDING FOR AN EFFECTIVE DATE. 5.6 RESOLUTION#2016-CRA-009 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE COMMUNITY REDEVELOPMENT AGENCY ("CRA") OF THE CITY OF DANIA BEACH, FLORIDA, AUTHORIZING THE PROPER CRA OFFICIALS TO EXECUTE AN AGREEMENT WITHOUT COMPETITIVE BIDDING WITH MOSKOWITZ, MANDELL, SALIM & SIMOWITZ, P,A. TO PROVIDE LEGAL SERVICES AS SPECIAL COUNSEL TO THE CRA; PROVIDING FOR CONFLICTS;FURTHER,PROVIDING FOR AN EFFECTIVE DATE. 5.7 RESOLUTION#2016-CRA-010 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF DANIA BEACH, FLORIDA, AUTHORIZING THE PROPER CRA OFFICIALS TO EXECUTE AN AGREEMENT WITHOUT COMPETITIVE BIDDING AND WITHOUT ADVERTISEMENT FOR BIDS, WITH GABOTON GROUP, LLC TO PROVIDE FEDERAL PUBLIC AFFAIRS AND LEGISLATIVE SERVICES, IN AN AMOUNT NOT TO EXCEED FORTY FIVE THOUSAND DOLLARS ($45,000.00) EFFECTIVE OCTOBER 1, 2016 THROUGH SEPTEMBER 30, 2017; PROVIDING FOR CONFLICTS;FURTHER,PROVIDING FOR AN EFFECTIVE DATE. Board Member Grace motioned to approve the Consent Agenda; seconded by Vice- Chairman Jones. The motion carried unanimously. 6. Proposals and Bids There were no proposals on this agenda. 7. Discussion and Possible Action There were no discussion items on this agenda. 8. Board Member Comments Minutes of Regular Meeting 3 Dania Beach Community Redevelopment Agency Tuesday, September 27,2016—6:00 p.m. Chairman Salvino commended the CRA for working hard. 9. Adjournment Chairman Salvino adjourned the meeting at 6:39 p.m. ATTEST: COMMUNITY REDEVELOPMENT AGENCY LOUISE STILSON, CMC ALVINO, SR. CRA SECRETARY �AN—CRA Approved: October 10, 2016 DANIA BEACH COMMUNITY REDEVELOPMENT AUMCY Minutes of Regular Meeting 4 Dania Beach Community Redevelopment Agency Tuesday, September 27,2016—6:00 p.m. Dania Beach CRA FY15/16 Marketing Plan Initiatives Overview Proposed Marketing Plan for FY16/17 FY 15 / 16 Marketing Overview & om I ish ments IV • Management of the CRA CO Bra nd/Message/PositionCONTENT • Newsletters ►' MARKETING WEB DESIGN At RETAIL SITES • Business Attraction / Retention 8key components to ■ • Neighborhood Ambassador dL developinga ... success#ul marketing ::: Event Series CUSTOMERS campaign MOBILE ARE KEY MARKETING • 4t" Annual Dania Beach Arts and Seafood Celebration �r ,; • The PATCH Urban Farm andEMAIL SOCIAL MARKETING M a rket • New CRA Website Management of the CRA nd / Message / Position D A N I A B EACH o.a MAE &@ oaf un;�r ix eovai�oR 4apWlu > 'ba k y 5 e P Y• DANIA, BEACH i COMMUNITY REDEVELOPMENT AGENCY Dania Beach CRA w.e r.q•.xo-w;a.ue a..... A"ItiNt.vN _ 1hfGtl,<.S n.F2zirec�.. �_ a.,R't. N See ManlaBeach from a different perspectival t)ANk::Ifk Alll 6.Wun[e.,.ea.. 95s a}:.6801 d—b—h v donio beach D A N I A BEACH 2.605 people reached O P P O R T U N I T Y I N N O V A T I O N G R O W T N Management of the CRA nd / Message / Position • DB CRA social media maintenance and innovative campaign creations t F IS Dania Beach CRA 41 0 me .��o• sec ~ Darla Beach,we need you your helps Take 10 secnrtds and wte for The Total Fans: New Likes: Increase: Increase PATCH Garden Market poster and help us vin this national recognition with the Farmers Markel Coalition' It is as easy fa srbookng ntf for our poster at this lark 14,5 5 7 31010 2 6% in reach https.lfwxw lacebookmmfmc org+app'55768495a848385 Weekly Page Views: Annual Page Views: 50 21600 William Piedrahita reviewed Dania Beach CRA - ► 2 6% August 9.2013 0 increase During the past 5 years. Dania Beach. has improved a lot. nice hotels,good food in total and nice people walking on the boardwalk. I love it 5.270 peoale rearnyn New Resuaa snae - fans Like Comment Share Management of the CRA nit Message / Position On average, 2 CRESS RELEASE ]x,T x' es..«°`v„y eSr"a^x^.ttx, „:z. •--.-•- M Dania Bract' µ press releases are a cRK y tF)OW Da'va 8eaa111314 fi7arwa FkraU+_11.:43Gj04 - �. t4u .: written per month FOR IMMEDIATE RELEASE: The DBCRA Discusses a Master Plan for Downtown Dania Beach Dania Beach-The Dania Beach Community Redevelopment Agency(DBCRA)will be hosting a Merchant 15 2 0% open rate from local and state Meeting on Thursday August 25",cuss from ter l 8PM in the Dania Beach City Hall Atrium located at 100 West Dania Beach Blvd.to discuss a master plan for Downtown Dania Beach. The DBCRA has budgeted funds for key initiatives in Downtown Dania Beach for 2016-1Z The DBCRA is media contacts and influencers seeking evaluation and input regarding: • Ways to upgrade building facades.especially along Federal Highway • How to solve side street parking problems and accommodate bicycle paths.pedestrian crossways and safe walkways for children Google Alerts Inbox Google Alert-dania beach community redevelopment agency ,;dania beach community redevelopment agency]-_=Dania Beach CRA takes • New perspective on downtown development including the planned city center request for proposals,FEC rail crossings and other developments. Google Alerts Inbox Google Alert-dania beach CRA-roi jdai:a temaa CR_Af -.L'3ar,2 E,ea(",C RAta&es Flcaiva .,pi, -We are excited to out these initiatives into action and eager to hear from the community;states Google Arens Inoox Google Alert-The PATCH Urban farm and market ==Dania Beach C;RA takes H4014111'51 v' foosI in E NeA Aire.tpiess m DBCRA Executive Director Rachel Bach. Google Alerts Inbox Google Alert-dania beach arts and seafood celabtatlon-to;Idanw beach arts and seafood ce*bration]===Dania Beach CRA tak's Hume f t Sts Complimentary refreshments will be served.To RSVP contact Kisha Payen at k2 bci.dAm4 beach.fi us.For more information,contact the CRA at 954-924-6801. Google Alerts mboA Google Alert-dania beach.FL-for(dania oeach..Fu]_==Singk Etedrenm Near 85 Sv:4tn SI.,Dana EeaCh Fit $5 Svt,ath St.D ia,3£ieacn FL 1,4aur rent Google Alerts moo, Google Alert-oania beach,FL-'oi;dania beach F,, -- Yarketrng Associate permanent pn,ftion in Dania Beach on sr r. parr r=a Asi 4## Management of the CRA nd / Message / Position . ............... ........... Yova sRarw �s un�ar v�arcE sar agcvr rov atMR rou LEAVE THE kOOM Leff Bezos— Found CEO of , Ama . Newsletters N#*"r • Dania Beach CRA Weekly News, Events & Happenings Explore Dania Beach... Come join one of the best hap py ppy hours In Dania Beach-at 1 arks,Monday- Friday 4pm-6pm enjoy 5.50 wings and 51.50 Bud or Bud Light.Not in the The next Dania Beach Community Redevelopment Agency will be held on Tomorrow night Friday September 23rd 9)BPM,Josh Wolf&Heather Tuesday September 27th at 6:OOP6[in the Commission Chambers. mood for wings?Try their large variety of seafood with the best prices in McDonald are coming to The CaSno;n Dania-Beach!Head out for an evening town. of laughs with two hilarious comedians!Both are popular for their appearances on the TV show Chelsea Latelyand their improv,across the country.'Must be 21 or older. u JOSH WOLF -ND HEATHER McOONALD 301 East Dania Beach Boulevard - Hof Off - Press 1317 South Federal Hphway 19 . 5% open rate might Arts Challenge names five Broward.Palm Beach finalists-The Dania Beach Creative Arts Council plans to commission new murals to spruce up city 1004 subscribers neighborhoods. / Newsletters Check out this free online I Tunes course:Branding,content an o mth, d soaI e by Ohio State University Author David Meerman Scott. • Monthly Business InsiderBusiness _ . . _ _ . . .The Dania Beach Community Redevelopment Agency is asking you to Resources Social partner with us!Complete the following online survey and assist us in 'l M— .1 _ Uick_here to read 4 fall Tax Tips for the Small Business Owner marketin�g' a understanding your needs as part of the Dania Beach businesshal —ow" "� IdMrrlrs~u {i community.We value your input and hope you take the time to �j Falsest M ! participate! t"' hft �...contents "� a 3fWin$ O FREE 113 subscribers 18% open rate WED. AUG 36:OOPM The Entrepreneurship Center:New Client Orientation The Urban League of Broward County Newsletters N/ e Monthly PATCH Urban Farm and Market Newsletter �- There are a ton of ways to cook and enjoy collard greens despite the popular belief that they have to be cooked down to achieve the right Check out the PATCH NON-OMO fresh,local ptoduce available this weekenC.we flavor.The crude below has 13 unique recipes for the vitamin-rich leaf green also have organically-grown Florida produce for sale )oin us TOMORROW:Saturday,August 20 a[the s'aTCN Urban Farm and Market for 4 p y f o Sc hoof k REL special eveno (collard roll ups,anyone?'). Biuebernes.81.1dbeHy,C.C"rttbm V,flpw°"°"•Cabbage,V-0`e•White rice,Spaghetti squash.Red beets.yellow squash.Organk bananas,Butter lettuce.Zucchini,Butternut squash,Sweet potato,Yukon Uniform shirts will be provided to the first 50 children potato.Sauerkraut.Banana milk,while eggplant,Holy beginning at 10:45AM!! uasd.W.I.Oregatw.Rosemary,okra.Co iams,)alapedo ti t �nNln�tn'N -P ^*C„». Okra is i,lapin m many ere at households and widelythis available it the prep y t „, Su[e,,mLruditp right here al the PATCH!Check out this astr{,iE'on hqw to prep YY 14vrlik,.d.rv-.. ATCH lot omm vufn lk.ttaoh- and cook,Okra to whance irs flavor and texture. ,t it rr DANIA BEACH'S le k URBAN a FARM MARKET ro�* 486 subscribers James Ransom/foodS2 20.8% open rate r— Y y LL b✓ •• �.g Rro,Gn "•fit o t' Business Attraction Retention dania beach c tr L x ss, ,+.. 'Sqr OPpaelundy innovffiion ©rawth 0 . • wih over 5500 Million in investment currently uncle „-... Doing B U< you to explore the exciting possibilities In Donis -_ O �^f theryeeee cw..ram:w r-__ 4p Dania BE r+ a 2e s rcdsa ewdronHw.lp� >„a+ee..• • ' TOTAL201s vrsnoRs(includes Inte rnational:rona e a Dom.ek) NTERNATIONAL VISITORS "The high level c a or a .;.�.}� -J ,',Fr,eMen KNlors:1,247,000 Lehi,Amsrben Vleaors.978000 # property is a it ," ';. -�T n ---:: -„ __ Saape.n Vaaors:422.000 untied Kc d—V.—211 000 potential that de — 3eanaaevrn Vuno,s:267.00D Odw F-19n Visn—,299.000 a. _• TOTAL 2015 VISITOR EXPENDITURFS _t )ameatic:Sit.052.463,000 kAernational:S3,143.518.000 bW 2015 Trade Area 3erlved from 5%bed lax ccalcted by Fria hotels. D A N I A B E A C H "' Dem°araPnics Vice Precde„1 of In, r e) AYEMGE HOTEL OCCUPANCY • Dane Beach Top Employers B DISCOVER DANIA... i4i=kl.btTj w�./ii3Fy.a 7L Wt4±�F' = TOTAL AIR PASSENGER ARRIVALS I DEPARTURES AT S "Tx s - v,u•r.«° - FORT LAUDERDALE I HOLLYWOOD INTERNATIONAL AIRPORT CALL TODAY:Y54.924.6801 DAILY AIRLINE ARRIYALS I DEPARTURES 3CHEOULED AIRLINES r„ Wymerae, God" .be-..beobd o, ,P uv'v»rn owyva vvntires. "'eCfp°rO^O`'s tJ2 iavini :RUiSE SHIPS SAILING FROM PORT EVERGLADES a St t�tNon a a ormeo uc MUSE SHIP PASSENGERS 1M 11.at at...h PkWred Above o 1SN mxm naed tie o,msc+m ;',zz' eado a"ale cash a roe eea,oma t«maeoo,.en:a wa vmn vwndnou>a>xs ra ss,a..om ma sr a to ,.«u,nrs.,.,n4.ia sonea.«.soups r«aer.Foa,en4 a+-Nr.:on w.»»rr,m moaaa..rno-nx.w�a ..vno.v..rs,ac4,r.,em t r„<,m„ xotaa d te1 Eoet pores eeou errs.3xax aro s avned M 4ns oarewoawn,rfi xta. ar++.^a. « IS cMM.— =an:oc,.ns ora0s2ss.ss2r sderaen aor cay. vne � u •1we aCamPsaw Il1was 9e S1.137.6m $11979AQ S3.117,510 s , eay.m,>..n Fro xrMe .« ..».. ° al cWrte.N enaeeen, PIA $26,262.644 N/A S16R62,544 III conma..nn `—� ,+.rr.- ao�r center 0 M �"m .._.._ -.. s..a... :a sre9+F L«o e,ortVe Aetlrity LS,390$14 S/A79.840_—E2B,370.054 Willi over$500 Million Dollars in investment currently underway,we invite you to explore LOCAL PURCHASE"a'11,€Wd Donis Point.PkMed Iw...o s%>•-o,.reo-n r.:.edrme Ilia exciting ossibilities In Dania Beochi Total Valm of Local Puraheeee 11483,003 s489,611 s652,614 em.rrneo,u oroyc,N9nxa9 2s nasm urme roe,or g P wdwronx ,a pas nw oovnaw roe aaa savanna :�?AtL 5 t.t)6;,t Taxi=5 d1,4kH:1 soaeeea+aeam+to«+w—soeaFF5—a— Direct,lnduc.d.Indirect $11Uit? S64,061 $177,573 d 5adn9 rAaa pony roMexe.ap as.ame.d by tam±a Discover Dahlia... Related User Tuxes $631,760 NIA S631.760 aereatpront>a+,Me mp xLrCeaiafy CJBO'c40n all CALL TODAY:954.924.68D1 Total State and Local Taxes $745,272 564,061 5BU7,.43 damtaod. > xxlx:N M,Ner„. tl lab.ocnt ...pros d, i vaw.dp,4trwcMre.wq r ,. .. .._ .m ur.e<w.rsavo.Maa.aFncaA k YOU" ARE INVITED t � i_�Beade fr>?.m it%P 11>n:a f3FarhC,r�at�,��r pe�f :r,;a»r r.t?CPn: a bw .. "-,A �tf it 11, sil lo.'sI ,III Id I,Y)I I kla Companies GtaballY Cen�peutive? 2016 ore Speaker )bSwindell 114 AT TIC GALEE.f7Y01AIIIINGTHIt:GS THURSDAY 11:30 AM TO 2:00 PM " °""'` Annual SEPT �r._1.R3 0i'Ai'11ALICkl'l Td iliY.US ua Beach Advantage _._. Business 2 2 481 SOUTH FEDERAL HIGHWAY afi § ,;y;pS "sw DANIA BEACH CimaGeorgevich 201 6 FLORIDA. 33004 LURCheon SEAT RESERVATIONS kindly T Y z ry II� ,1111 VALET PARKING J LUNCHEON$15 BYSEPTEMBER 191016 _.,�,` THURSDAY DAtd MURPHY SEPT %c 190WQdNiRBEf�dBtPU or "a PRY WITH CREDIT GtRD NOW I R 3W OR(HELM AT THE DOOR 22 207t 3 Neighborhood Ambassador nt Series March 3rd - The Casino at Dania Beach - Over 150 attendees YOU'RE to Join the D B C RA ll� E( ppj� ( k i Y K ,fps ._A€..R I L S O I., NElGHB00RH00D AMBASSADOR EVENTS! FREE EVENTS of �, Neighborhood Ambassador F nt Series ! ay5th M The PATCH b. .w n a . � y M _ ,g C HistoricNeighborhood Ambassador F nt Series lu Dockers Restaurant over 11 attendees Imo` � � _ �� - ••� � - �, ,(e' - .� .... Neighborhood Ambassador nt Series September 8t" - The Holocaust Museum .JOIN THE DBCRA ON k. z THURS, SEPT 8TH x THE 4TH AMBASSADOR ' EVENT OF THE YEAR � '�, . . .. . . . . .. . . . . . . . . You're invited to... come meet,mix and make a difference! W y M11 i r 1401-OCAUSI MUSIUM iU;i ti i(UL{':AL til(.,U WAY x`T I ROM G 8PM ' r rz hREL LVLNI 1 Refreshments Served �- k;; RSVP by Tues,August 30 to Kish*Paycn 95 4-9 2 4-680t x F I hpayenAci.danio4beach.R.us v ,77 %.v+ t00 WOit Ofnie 110ac1,81v0 L3 Dan,.8—ch,FL 33004 Neighborhood Ambassador nt Series DANIA BEACH 0 Important Information and Contacts: A M B A ( ( A H D OR Dania Beach Community Redevelopment Agency u u The Dania Beach CRA thanks everyone who H contributed to and participated in the 2016 Arts& 100 West Dania Beach Blvd. Seafood Celebration.Thanks for making this year a Dania Beach,FL 33004 "BE IN THE KNOW GUIDE" great success.See you in2017! _ 954.924.6801 r The PATCH Urban Farm and Market `i.. M�, O «y•....g.. v"vw.thepatchgarden.com www.face bo ok.com/PATCH G a rden DAN I A BEACH I Dania Beach Arts and Seafood Celebration Get ym,hands dirty at the PATCH Urba�farm veww.d a n is b ea c ha rt sadsea foodcelebration.co m COMMUNITY REDEVELOPMENT AGENCY Fixvclunteer info ThePatchGafifericorn www.facebook.com/daniabeachartsandseafoodcelebration ODAN IA B);ACID V""• �i! FROST PARK 30Q NORTHEAST 2ND STREET 1�ANiA BEACH Ft ��� 4th Annual Dania Beach Arts and Caafood Celebration RATIONI ,:U.f+R..tt.-.. ' CIfC%HERE fOR MORE DfTAl45> NNW e� as �o� � ANIABEACH -- t ` pit ,•x 0- .� C'Fil_I�131L1i1QN � / _ FREE ADMISSION & PARKING �Se�c as r: (11,EC3RA'1'ION �fj � 1 .•.z ' aturing Grammy Award Winner Featuring:Sury - �� SURVIVOR "Eye f the T1 H�ll � '(/J� ',(J'� FROST PARK 300NORTHEAS72NDSTREET S o iii ///SSS 111��� L U, ��� FfitE A'3MISSIt]ti�PANKING SAT 11-SPM-SUN 11-7PM ' 300NORTHEAST2NDSTREE7 srxeeeanoarrocttviceNtenonaAQe PurchaseVlPTicketsonourwebsite _ - =�"` SAT11-8PM-5UN14-7PM PurcpaseVlPTlcketsonourwebsite 2'tJT3'STREET "- ,: . _. .. a t � � �' � � �'AI i1 � #..` EE.A' SSIU &aP' ►{, G-. -'S�a brr.S 39c'S d su'tt,ts ;1'mbn'. (DPNC • -.:y . L„ Widows —T! CASIC ,% M.:a• 4th Annual Dania Beach Arts Seafood Celebration I. ks i WRIER 2016 SU�Satwnal' 2016 201d WIMER WJOR 2016 a 2016 SunSatiorial � `�" WL"K W +WH R ;N1Nt1ER Vsaticd SEinSationa( SAAoiial SunSational SunSatianal - _ RS(NY{�tEtR FE379tid�S.irE'ii 1st _ 1st _ 1st _ 2nd _ 3rd _ 3rd _ 3rd _ 3rd _ PR/Media Comm. FaceBook Sponsor Tickets Website T-Shirt Radio Campaign Poster Program and Invitations 8 Total Florida Festivals and Events Association Awards The PATCH Urban Farm a n d 10**f ket 4 S —DANIA EA 'S SPa*DANIA URBAI� URBAN MARKETjj join is of Th PATCH for HuRk Fast! 01,111(lit PA n&,4 URBAN ncx SPEC4AL EVENT 1.11 SAI.—I".—I is,.! tit ""m cmulole DANIA BEACH'S * A, ARM A11,101 luffill Dog Days of Summer Event URBAN Albil Saturday July lethl A tlta MA:L D,.-,Ak Box BACK TO ift LVK Ae&mpri�H&w— SCHOOL 20 0 DA-A UL-H S jjDANI af.ACHS... 't A fl.A PITCH IV. RBAN URBAN A DANIA BEACH'$A At,I.ch".,IUrAxy xn,&. N.,fAT(H M,Gh.—p 9 1W.11 A URBAN URBAN -W *ErCRY* 111(XE1lD[Mfir W., SATURDAY 1201 w 011111 RIM BLVD WN44EARTH A lzczM8z= I, NEIGHBORHOOD DANIA BEACH.Ft C CELEBRATE EARTH DAY AT THE PATCH! GARAGE SALE! WHOM APRIL 16 HOM 2AM-IPM IURRAY MAY?I FROM 94M an any PATCH PRODUCE PURCHASE SA IP`M -NxItl -B EjicH • _ZIANI 1��ATE 1,�l III -PATCH !L t., u H A7A 166 Aft tL-17 l *90-y ...... Peopl6sAccess'llo COM1111,111ity[10I-tiCtIltUl'C The PATCH Urban Farm and ket 2016 WOER %nSationat , an MAtrt t._ ti" z: tt-[xn� • A volunteer door Media 'ram ertisement paign 3 1st Place Florida Festivals and Events Association Awards New CRA Website a ax• + 4 4"w.atti` ,I f z A , e,Y I I III So What's Next? FY16/17 Marketing Work Plan Identit BrandingY • Manage digital strategist • Work with CRA Manager on Dania Beach CRA website and facilitate content updates. • Weekly CRA staff meetings • Branded promotional videos • Review Google alerts daily and analyze Yelp and TripAdvisor posts • New light pole banners in the downtown • Downtown Master Plan Total : $7,,000 . 00 Business Attraction,, Retention & tr munications • Define target uses for the downtown district • Work with the E.D. Manager in maintaining a comprehensive asset inventory spreadsheet • Maintain communications with developers regarding status, marketing and business retention efforts. • Update branded collateral • Host a commercial broker banker / developer business attraction event • Build upon existing business email database • Continue a monthly branded business e-newsletter Business Attraction,, Retention & munications • Conduct a merchant survey of downtown businesses • Continue to host quarterly downtown merchant and property owner meetings. • Develop a pro g ram for existing businesses to cross-promote each other and/or participate in a co-op advertising campaign • With the Economic Development Manager, create a "Guide to Doing Business in Dania Beach" Total : $ 12,,000 .00 Customer Base, Advertising & lim I nts • Build on existing resident email database • Continue the Neighborhood Ambassador Program (Quarterly). • Continue the weekly business-to-consumer e-newsletter • Host a downtown Arts and Antique Walk to promote local businesses. • With CPA Manager facilitate the Dania Beach Arts and Seafood Celebration promotions and publicity. • Manage the PATCH Urban Farm and Market promotions and publicity. Total : $7,,500. 00 Downtown Environment Visual ltp earance • Use merchant meetings to continue to educate business and property owners about '�good" display tactics for storefronts and windows • Attend all Creative Arts Council (CAC) meetings • Write and distribute press releases on all news-worthy projects and programs implemented by CAC. • Capitalize on City Center progress via press releases and/or digital updates (newsletters/social media) Total : $0 Thank You for Your Time ! I look forward to another year of continued successes. Business Attraction Retention INPUT NEEDEDINPUT � � NEEDED JOIN US FOR THE THIRD MERCHANT TQ MEETING ....... OF THE YEAR. ..D.A I.N.. . - IA BEACH DANIA BEACH DANIA BEACH T ou TeBI-"Cntyan Plnup C—U b m CoPl.onq•Nip li hllyhr.tl n-1 hay.a.ntl Discussion on Downtown Dania Beach S—li,.nry Snea•aecranaa.a a W—ero..atl county law Um Pl—Pr--a ,.eve.9y Development and Master Plan arW„ o1 1M Plannnp Couixll.uccmMh tl.a<nM tM counlrin«r a v aTtl MER[HANTHEETIN6 c rMa9ie.I«„a NNn.Till, RAISING DANIA BEACH'STMISM PRORLE Inan r(1 muMcipatiti.a.rrtl 50IMae«ed party BrouP.. __-__. MdV 19R116-6PA1T,D PW „a.a roar oppaNrvry to lean aw •Qa4&shCayrNN Mean100 W.0erne8eech&.d Your opinion matters.... We want to hear from our local businesses! - . •srx.a vran Er ' . •oewv Pvwn.a,a Pou- aahaaeacn true 4� August 25 @ 6pm I Dania Beach City Hall Atrium Light refreshments will be served t RSVP to Kisha Payen at kpayen(Pci.dania-beach.tl.us100 West Dania Beach Blvd < s av M Dania Beach, FL 33004 l pAN1A^Bk�ACH C: :e