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Home My WebLink About1537947 - MINUTES - CRA MINUTES OF MEETING DANIA BEACH COMMUNITY REDEVELOPMENT AGENCY WORKSHOP MONDAY, JUNE 12, 2017 - 3:00 P.M. 1. Call to Order/Roll Call Chairman James called the meeting to order at 3:03 p.m. Present: Chairman: Tamara James Vice-Chairman: Bill Harris Board Members: Chickie Brandimarte Bobbie H. Grace Marco A. Salvino, Sr. Executive Director: Rachel Bach City Attorney: Thomas Ansbro Deputy City Clerk: Tom Schneider 2. Items for Discussion 2.1 Strategic Goal Setting Workshop for 2018 Director Bach reviewed the goals for this workshop and gave a PowerPoint presentation, which is attached to and incorporated in these minutes. Chairman James questioned if we could get additional bike stations with the new development happening in the downtown area. Board Member Grace felt it would be a good idea to have a shuttle system implemented in the downtown area. Board Member Brandimarte said this is premature as there is no retail to offer in downtown to give people a reason to stay. Board Member Salvino noted there are retail businesses currently. Director Bach responded increasing retail is a challenge, and she described ways to build on the retail that currently exists. Board Member Brandimarte felt the way to improve the amount of retail is requiring the developers to have retail on the first floor of their buildings in order to get Commission approval. Board Member Grace spoke of Hallandale's CRA and utilizing the Community Benefit Agreement as a way to increase retail businesses in the downtown area. Chairman James questioned whether we might want pedestrian crossings over railroad tracks on both sides of the street instead of only one side on Dania Beach Boulevard and NW I st Street. Director Bach noted the available right of way is restricted and the railroad will not contribute to the crossings. We would need to budget for these crossings if the Board desires to move forward with them. Discussion ensued regarding the Safe Routes to School grant program and length of school zones. Director Bach noted the PATCH does not make a profit. Board Member Salvino noted high school students need service hours and questioned why we could not utilize them. Director Bach responded we have sufficient volunteers; the issue is not having enough buyers. Board Member Salvino suggested offsite markets, and Director Bach said we would like to do this, but it comes down to not having the staffing to do so. Board Member Brandimarte felt we are losing money and would have to throw good money after bad in order to increase staffing. The PATCH was never meant to be this way; it is for our people to have their plots and to grow their own vegetables. If we are losing money, we could turn it over to the schools for the children to learn agriculture. Board Member Grace felt the education and health components are the key to making the PATCH successful, and we need community buy-in, especially all of the schools. Director Bach noted there might be funding from the USDA through a grant we have applied for. She likely will come to the Board next year for another part time employee and we want to expand the community events component. Board Member Grace noted the CIO offered free job skills training in Dania Beach for the hiring anticipated by Dania Pointe and the hotels coming online. Chairman James questioned the number of residents that would have to be relocated in order to construct the West Dania Beach Boulevard Bridge. Director Bach addressed the relocation process for projects such as the bridge, and noted homeowners have not been notified because of the uncertainty of the bridge coming to fruition. Discussion ensued regarding how the bridge would be paid for. Minutes of Workshop Meeting 2 Dania Beach Community Redevelopment Agency Monday,June 12,2017—3:00 p.m. Vice-Chairman Harris addressed the MPO's Strategic Intermodal System plan that goes out to the year 2045. Board Member Brandimarte noted she likes Board Member Salvino's idea of partnering with another city for a shuttle. Board Member Grace asked if next year's budget would increase or decrease. Director Bach said right now it is about the same as this year's, but including the railroad crossings would increase it. 2.2 The Dania Beach Arts and Seafood Celebration Director Bach gave an overview of the Arts and Seafood Celebration, which is attached to and incorporated in these minutes. Board Member Salvino said it has always been a great event, but with the loss we take with it and with the PATCH, perhaps we should be outsourcing it. A third party would likely have to charge admission and parking to offset their expenses. Financially, the celebration is not feasible for the City. Director Bach said there are certain elements, like the sand sculpture or the showcase, that could be eliminated or we could make it a one-day event rather than two-day. Board Member Salvino felt the casino would be willing to split the parking fee with us, and give a voucher for free play in the casino. Director Bach noted the casino contributes $25-30,000 to the event,though it goes unseen. Board Member Salvino asked if we know how much it would cost to outsource the event to someone. Director Bach noted we would lose a lot of control over the event, and spoke of the Garlic Festival in Delray Beach, which is fully produced by an outside organization. Board Member Salvino suggested going in the direction of charging for the event. Board Member Grace was not pleased with the out of town vendor that did the last festival and agreed with Board Member Salvino that there should be an admission fee. She does not want to eliminate the sand sculpture, and felt it would be good if we could partner with the casino. Director Bach noted it is not as efficient for a governmental agency to produce the event; ultimately, CRA staff might suggest a third party take it over and staff would assist them. Minutes of Workshop Meeting 3 Dania Beach Community Redevelopment Agency Monday,June 12,2017—3:00 p.m. Board Member Brandimarte questioned why we could not have a one-day event and bring in the food trucks, since the food this year was again expensive. She does not want to see us charging our residents to come to the event. Chairman James noted she was not happy with this year's festival, and said she would not mind turning this over to a third party, if possible, since there are many other uses for the $100,000.00 we are spending. Additionally, she was not happy with the music; there are local artists available that we could use. Collectively, we need to come up with a solution. She noted vendors had to pay a fee, give us a portion of their profit, and pay a clean-up fee. Board Member Salvino said we could set the parameters of what we want if we outsourced the event, and spoke of mixing in food trucks among the vendors. With the casino participating and hiring local bands, it would not cost us anything. We could try it this year and see if we can cut our expenses without charging anybody. We should shop a promoter for a week and see what happens. Chairman James addressed the problems local businesses face when participating in the event; many do not want to do it. Director Bach said there are only three local businesses we can count on every year, even though we have tried hard to get them to participate. She noted the intent of the event is to attract people to Dania Beach. Further discussion ensued. Director Bach confirmed the Board wanted to give the event to another organization to run and operate, possibly the Chamber of Commerce. The CRA will facilitate this and provide seed money in the budget. 3. Adjournment Chairman James adjourned the meeting at 4:37 p.m. ATTEST: COMMUNITY REDEVELOPMENT AGENCY LOUISE STILSON, CMC TAMARA JA CRA SECRETARY 15"M CHAIRMAN-Approved: June 27, 2017 Minutes of Workshop Meeting DAN IA B tAC H Dania Beach Community Redevelopment�t gency EVELO ENT AGENCY Monday,June 12,2017—3:00 p.m. 6/12/2017 Strategic Goal Setting Workshop June 12, 2017 1. Identify operational and long term goals for the Community Redevelopment Agency (CRA); 2. Review and prioritize CRA Sub-Area and Action Area Plans and proposed FY 2018 projects; 3. Review resources available to implement priorities; 4. Prioritize FY 2018 projects and identify timing of future projects; 5. Discuss Arts and Seafood Celebration FY 2018 6. Adjourn 1 6/12/2017 Community Redevelopment Agency created in 2002; f '"►� v CRA (Area) was adopted in 2004;expanded in 2010. Broward County approval based on non-ad valorem sources. ($5.3 million) - Redevelopment Trust Fund created in 2006 but not funded. 2009 CRA Boundary was expanded. 111 year funded, through "in-lieu of tax increment"/General fund contribution Expires 2034 Legend �vw�acnaeanaerr N i DANIA BEACH CRA ESTIMATEDTIF GROWTH(EXPANSION AND ORIGINAL) $6,01)0,000 1 $5,000,000 $3,000,000 $2,IX00,000 ■Expanded Boundary /--- '--$1,000,000 ■Original Boundary S $�I,IXq,000) I I 2 6/12/2017 Parcel 109 $2,334,200 3/31/2018 Parking Garage 2,590,909 9/30/2019 Security System 140,000 9/30/2019 Gate Arm 273,790 8/31/2022 $5,338,899 Current Request to BCC for forgiveness $2,842,008 (Casino, Dania Place and Holiday Inn) Remainder to forgive Parking Garage $2,496,891 I *Projects under construction or complete: Morrison Hotel; Comfort Inn;Wyndham Gardens,Dania Place (will need approximately$70 million in construction) i Updated CRA Plan adopted by CRA Board April 2015,but tabled �� a by City Commission June 2015 ` Needs for"New"Modifications l. Updated evaluation of Marine w Sub Area,related uses and capital improvements; -- 2. Evaluation of City Center Sub Area and Zoning; 3. Incorporation of Dania Pointe improvements and mitigation °—" strategies;and, 4. Evaluation of all Sub Area boundaries and related zoning regulations. 3 6/12/2017 $100,000.00 Budgeted for FY 2017 City Center RFQ-Issue June 2017 Downtown Planning (underway) • Market Analysis- $10,000 • Business mix and surveys • NW 1''Avenue- $20,000 • Pedestrian/walkability • On street and shared parking • Street Furniture detail and requirements -----�-- • Concept Plan- $60,000 • Federal Highway Streetscape • City Center • East Dania Beach Blvd.-MU *(pending Board approval) Proposed FY 2018 ( --------- ---- Downtown Marketing I • Branding and Marketing ;x • Street Pole Banners/Signage • "Meet me Downtown"Campaign • Co-op Promotions • Clean streets initiative • Targeted fagade improvements Downtown Art Walk Series Oncea month(S mos.)' � a�eM NW 1 Avenue • Vintage Marketplace NW 15'Avenue (design/eng.) • On Street Parking _ + • Sidewalk widening(easements) -- --• • Beautification/Lighting FEC Ped Crossings $400,000 (propose 1 crossing in 2018) 4 6/12/2017 MPO-TAP Grant: Pedestrian Improvements and Traffic Calming (Transferred to Public Services CIP FY 2018-Construction funding FY 19/20) • NW 1 st Street Complete Streets design underway to be included in construction Brnward Healthy Communities(HCZ:Darna Brach Safe Routes to Schools ` ` • JA Ely Blvd. .'r •+ • Joint project w/Hollywood Deadline 12/30/17 • Funding available FY 2022 Stirling/Phippen Waiters Intersection • Traffic and Pedestrian Counts (� • Meetings with FDOT Healthy Community Zone Grant ,. (BRHPC) sunsets Sept.30 2017 " FY 2018 ,. PATCH Operations . • Staffing-3 part time staff • Need Farm Hand and Market Associate • Expanding Hydroponics • Infrastructure(Office/Shed) • Community Garden • Community Events(3rd Saturday& w Neighborhood Nights/community hosts) Opportunities for Revenue • Facility rentals and Commercial sales • Buyers Club or Mobility of Market • Educational programs and field trips (children and/or adults)for fee Grants and sponsorships USDA grant funds pending; selection 9/2017 5 6/12/2017 External • Downtown Branding and Marketing Campaign (FY 2018) • Banker/Broker Event-October 2017, date TBD • Develop a "Guide to doing Business"for Dania Beach (underway) • Downtown "Art walk"type series Internal • Continue quarterly Merchant Meetings • Annual Business Luncheon-September 14, 2017 • Create a cross promotion program with local merchants (underway) • Continue Neighborhood Ambassador to promote local businesses • E-newsletters • Business Insider(monthly) • Dania Beach "Happenings" (weekly) Priorities • Job Skills/Trade Training Resource Fair(FY 2017/2018) • Implement Job Skills Education program(FY 2018) • Formalized Business Retention/Visitation Program Miscellaneous Priorities(future projects) • W. Dania Beach Boulevard Bridge (FY 2020-22) • Tri Rail Coastal Link transit station Downtown (2020-22) • Pre-planning includes acquisition of ROW for station location • Negotiations and funding for platform and service • Downtown Business Improvement District 6 6/12/2017 ry .�sKX". 4_. i a RESOURCES BUDGET 7 WSMaRaYg�-. Lhn fMMR Managing Expectations 7 y � MR,ag, z T1 fie" stv 3R.p 5�� , O W.i�— 7 $t v yk� m w� � � bp r < fVmt_._p '` DANjA F h,t qc f' y. tS 7q• �'wa ; �. cR�9 � ' r;tc2 �rrq.�-sr .a,w,x '�, kI a ..+. e --,. v CON w sw � r a 1. ,u A a r $"�;. h , ?. r �4 i yb. • " � � • � HISTORY ° 2015 15-20,000 le 2013 TON 8,000 k 2016 20,000lim :3. r... E. r " s 151001 4 sus ittee and Special Events i o Planning Committee *** o Special Events Committee*** o Overall Coordination of the o City Departments and Agencies, Service event. providers for the event. o Meets monthly from July to o Reviews Event Application before December submission to City Commission Provides support and assistance for various o Bi Monthly from January to Event services. Date. Meets monthly from October to Event Date o Frequent conversation via email. 0 ***CRA Staff: 4 ***BSO Police, Fire, Private Security, o Production Company 4 Parks and Recreation, Public Services, Code Compliance, Community o Marketing 1 Development, and members of the o Art and Hospitality 2 Planning Committee o Planning Committee: 1 1 �3 E;. k l, 2017 PRODUCTION Production Requirements: Transform Frost Park to festival setting and manage/coordinate the following:. 1 . Artists and Crafters 2. Performance Artists 3. Sand Sculpture 4. Entertainers, Bands, DJ y 5. Children's Activities 6. Food Vendors 7. Chef Showcase 8. Merchandise Sales 9. Sponsor Exhibits 10. Volunteers 11 . Patron Parking and Shuttle Service 12. Patron Securityk Q... onIaeraflons Tor the lr-- U tur Downsize Scope to Local Retain Current Scope and Continue Community Festival. Regional Promotion. Reduce Scope to local Create a not for Profit to run event. community level Chamber, Lions, Community Groups. Example Winterfest. Other Cities do Run a one day event this as well. Delray Beach, Fort Simplify to music, art and food Lauderdale Festival. Get Event Producer to finance and run Eliminates major cost Items event. Company pays City for use of Frost Park City produces event. Revenue through Entrance Fees, Parking Fees, increased vendor fees, Sponsorship Reduce some event items to cut costs. A `s: