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HomeMy WebLinkAbout2017-10-10 CRA Board Regular Meeting Minutes MINUTES OF MEETING DANIA BEACH COMMUNITY REDEVELOPMENT AGENCY TUESDAY, OCTOBER 10, 2017 - 6:00 P.M. 1. Call to Order/Roll Call Chairman James called the meeting to order at 6:00 p.m. Present: Chairman: Tamara James Vice-Chairman: Bill Harris Board Members: Chickie Brandimarte Bobbie H. Grace Marco A. Salvino, Sr. Interim Director: Kathleen Weekes City Attorney: Thomas Ansbro CRA Secretary: Louise Stilson 2. Citizen Comments There were no comments at this meeting. 3. Administrative Reports Interim Director Weekes provided the Board with an update on the Arts & Seafood Celebration, which is attached to and incorporated into these minutes. Interim Director Weekes noted staff will meet tomorrow to finalize the agreement for the Executive Director, before it is presented to Ms. Williams. She asked the Board for the salary to offer. Board Member Grace wants us to be fair and not consider less than $120,000.00. Ms. Williams should receive less than what we paid RMA for the management services. Board Member Grace thinks we need to push the Arts & Seafood Celebration back another 2-3 months. This would give us time to get others on board. She wants a south Florida connected band, The Imagines, to perform through the Casino. Board Member Salvino commented the applicants noted their required salary on their applications, and thought the salary should be less than proposed. He questioned why, if she asked for $95,000.00 on her application, we should offer more to start. He would like to see her perform before we overpay. Board Member Salvino concurred that we should probably defer the date of the Arts & Seafood Celebration. Vice-Chairman Harris suggested $112,000.00-$115,000.00 for a starting salary. He commented perhaps we should not have the Arts & Seafood Celebration this year. Board Member Brandimarte said she was good with giving the $95,000.00 requested salary. Board Member Brandimarte commented the Vice-Chairman is right, and perhaps we should not have the Arts & Seafood Celebration this year because we are so far behind. Next year we should start earlier. She noted she liked the idea of a local band. Chairman James commented maybe Ms. Williams did not want to seem greedy by asking for more than $95,000.00; she is comfortable with giving her more than that. Chairman James noted the Arts & Seafood Celebration is a positive event for the City; if staff is under pressure, we could push it back or not have it. Board Member Grace motioned to offer a starting salary of$112,000.00; seconded by Vice- Chairman Harris. The motion carried unanimously. Board Member Grace said the first compromise is to move the Arts & Seafood Celebration back to August. Interim Director Weekes noted if we do not have certain elements of the event handled by persons who are experienced, namely the marketing team and event producer Standing Ovations, in order to meet deadlines, then she would agree to move the event to 2019. If it is moved, we should then have an RFQ for someone to produce it in 2019. Vice-Chairman Harris motioned to put together an RFQ for 2019 and to not have an event in 2018; seconded by Board Member Grace. The motion carried on the following 5-0 Roll Call vote: Board Member Brandimarte Yes Vice-Chairman Harris Yes Board Member Grace Yes Chairman James Yes Board Member Salvino Yes 4. Presentations There were no presentations on this agenda. 5. Consent Agenda 5.1 Minutes: Minutes of Regular Meeting 2 Dania Beach Community Redevelopment Agency Tuesday,October 10,2017—6:00 p.m. Approve Minutes of September 12, 2017 CRA Board Meeting Approve Minutes of September 26, 2017 CRA Special Meeting Approve Minutes of September 29, 2017 CRA Workshop—Arts & Seafood Celebration 5.2 Travel Requests: Request from CRA Chairman Tamara James to attend the Florida Redevelopment Association 2017 Annual Conference in Daytona Beach, Florida on October 18-20, 2017 (estimated cost $691.18) Request from Interim CRA Director Kathleen Weekes to attend the Florida Redevelopment Association 2017 Annual Conference in Daytona Beach, Florida on October 17-20, 2017 (estimated cost$827.00) Request from Economic Development Director Dan Murphy to attend the Florida Redevelopment Association 2017 Annual Conference in Daytona Beach, Florida on October 17- 20, 2017 (estimated cost$845.03) Request from Emily Safran, PATCH Market Manager, to Attend FAB (Fresh Access Bucks) Training in Winter Park, Florida on October 23-25, 2017 (estimated cost$213.29) 5.3 Approve Redevelopment Management Associates Invoice #4018, for the City Center Project RFQ, in the amount of$3,436.50 Board Member Grace motioned to approve the Consent Agenda; seconded by Board Member Brandimarte. The motion carried on the following 5-0 Roll Call vote: Board Member Brandimarte Yes Vice-Chairman Harris Yes Board Member Grace Yes Chairman James Yes Board Member Salvino Yes 6. Proposals and Bids There were no proposals on this agenda. 7. Discussion and Possible Action 7.1 DBCRA Strategic Marketing Plan presented by Redevelopment Management Associates and proposal for Marketing and Consulting Services in an amount not to exceed $65,000.00, and Financial Services in an amount not to exceed $8,000.00 for Fiscal Year 2017-2018 Kevin Crowder, RMA, presented a PowerPoint on the 7-step Market Analysis, which is attached to and incorporated into these minutes. Minutes of Regular Meeting 3 Dania Beach Community Redevelopment Agency Tuesday,October 10,2017—6:00 p.m. Sharon McCormick, RMA, presented the Marketing Plan, which is attached to and incorporated into these minutes. The Board desired to discuss this later at a workshop after the Executive Director is in place. Interim Director Weekes noted BMA's contract expired September 30'', and asked if the Board wanted them to work on a month by month basis until the new director is settled in. The Board agreed to pro-rate RMA's services until the Executive Director begins. 8. Board Member Comments There were no comments at this meeting. 9. Adjournment Chairman James adjourned the meeting at 7:01 p.m. ATTEST: COMMUNITY REDEVELOPMENT AGENCY LOUISE STILSON, CMC TAMARA JAME CRA SECRETARY CHAIRMAN—C Approved: November 14, 2017 1 .41 lr> DAN IA BEACH COMMUNITY REDEVELOPMENT AGENCY Minutes of Regular Meeting 4 Dania Beach Community Redevelopment Agency Tuesday,October 10,2017—6:00 p.m. u� iy �w DBCRAa Arts and Seafood sy+� celebration 2018 OR Update .. October 10,2017 x Jrg 'kY,♦ \ \may.\ \ \\^. . : x y.`.,,. s vv-------� ---- -------� ;vv,v�vvv�v Moving Forward PRODUCTION DETAILS FOR 2018 EVENT ,M4 ­6 r xf� r e it f • decided • • • on e • •e • a produce 2018 event. o Please Note: We are behind in planning by 4 months. 0 Event is in 6 months and we are working to catch up • • make the event • o We need support of all Community groups to assist with _ elementsof - Friends of • • = Chamber • Commerce, • • Improvement -- - Committee, • • Dania Beach Lionsattended the workshop. -------------- ! , BEACH » = - Moving Forward PRODUCTION DETAILS FOR 2018 EVENT Moving Forward: o The CRA Board Sponsorship letter is prepared and at the City Attorney for review. o CRA will also contact returning sponsors, and seek other new sponsorships. o CRA has reached out to The Casino at Dania Beach for their sponsorship, and use of the car park. o We have applied to activate Zapplication the online platform that runs our artists registration. o We are in discussion with a Dania Beach business interested in doing the food and beverage concession bearing in mind the requirements of having Food Trucks and providing quality seafood at reasonable prices. We will update the CRA Board at the next meeting. DANIA BEACH COMMUNITY REDEVELOPMENT AGENCY Moving Fomard PRODUCTION DETAILS FOR 2018 EVENT Moving Forward: o Standing Ovations is available to handle the logistics of the event. There is one more year option on their agreement . CRA will ask the Board to enter into an agreement with SO at the next Board meeting. o An RFQ for an event producer or company to assume overall production of the 2019 event can be issued in January 2018 under direction of the Executive Director. o We will be working with the Finance Department to issue RFQs for various services in accordance with City policy. o The Website and Facebook pages are being updated. o Promotion and Publicity of the event needs to start as soon as possible. DA iA BEACH COMMUNITY REDEVELOPMENT AGENCY Dania Beach CRA Summary of Market Analysis Vision CHILI HIL 4-/367.1 im-0 Aesthetics SMOKE R Activities BI;N'S..cA INGTONLANDMARK UW Openness . = W p i u. Alk BADDYCAKES TM yp�bp' v 7� f Cnut 1» 7nry _ a v.e 7//M-�r� rig �;. �s 11171M'7 Plan r E . . Plan Economic MIAMI BEACH WEST PALM BEACH r"Markets Regulation Regulation Markets STUART Market Analysis Methodology "Not everything that counts can be counted, and not everything that3 can be counted, counts. " Plan Perception Customer Opportunity Markets Service Workforce Education Tax Base Plan r k� wmm omuuum PRESERVE p { ,. ENHANCE .. . Y EXPOSE .: INVEST AI CAPITALIZE ` w d � v r- �...W ...r c Implement ECONOMIC DEVELOPMENT VALUES Responsiveness Information Credibility Implement REALITY CHECK Resources Politics Accountability Implement North Miami CRA Goals Initiatives Timeline ,= c o v c a v w 3 � v w N J LL W r\ co (n O N m cr to w r\ oo cn O ti N M V Ln W r� 00 Cn O N M -0 to N N N N N N N N N rV rn M M rn M M M fn M M Goa{ o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 ap cpr N N N N N N N N N rV N N N N N N N N N N N N N N . N N N N N 1 Downtown 2 Commercial Corridors 3 Target industries 4 Cultural Arts 5 Market Positioning 6 Public Improvements 7 Neighborhoods 8 Healthy Housing Mix 9 Affordable Housing 10 Transit and Transportation 11 Public Parking n n N N o ry n Q m a N o O co m N CO � ry In m Ln o0o ry m 0n1 coo a oo Ili Iq m m r. Ln r1t. r% N o ry M w a0 I- ao M o rn rn N V co o r; o M N M r\ o %D .-� N w %D O co n N N N %D 0 w r\ oo M U1 Or .-� M M Q M Projected TIR To the CRA o r1 N r. eo n o a cr 11 < oo M o OR .-+ to 01 tD ry ID V tD O o .y M to t0 C Nn ID O � . a+ 0 w V m V ui r% .+ IO ID n rn o n o0 0 .+ M IT iD ao o N sr W rn ., V1 n vl1 N Vf 4A N? N V1 N V1 VI V1 t/1 V1 N Vl V1 to 1A V1 V1 V/ N N N N a/r to VF V1 a/f Generates TIF Depends on TIF Both Private Investment and Financing ,va i , a t 91 1t�ai� C� Investment Drivers Growing office use, increasing rents, lower vacancy. ``` • Soft industrial market ; f-gig • Increasing downtown retail rents, lower vacancy, lower cap rate Dan{aBeh • Multifamily sector interest and growth • Strong hospitality outlook • Significant private investment locally • Several large employers, recognizable brands s • Below average income • Low homeownership rate • 22% moved to DB in last three years, 15% from within Broward • Daytime population downtown • Proximity to ports • Redevelopment Agency, Tax Credits, Incentives . • Nearby competition New Markets Tax Credit eligibility Business Climate Themes • Strengths Opportunities • Antique Row • Vacant parcels along FEC • Location and Access • City Center Brand & Identity • New Investment • Incentive Programs • Affordable Real Estate • Tourism • The PATCH • Educational Partnerships • Large Employers • Merchants Association • Weaknesses Threats • Lower income levels • Competition • Older housing stock • Gentrification • Poor aesthetics in places • Travel Preference Changes • Identity • Incompatible Uses • Crime Perception • Crime Perception Market Potential N*#Ir Estimates development capacity that may become available through convergence of: 1 . Brand strength 2. Regulatory efficiency 3. Financial feasibility 4. Strategy implementation 5. Developer execution Market potential is an estimate of overall market potential which the Downtown Dania Beach area can tap into in a 5-7 year time frame. It is not the total amount of development that is expected to occur. • Up to 4,700 residential units • Up to 75,000 square feet of retail and restaurant space • Up to 100,000 square feet of new office or flex space Opportunities • Preserve authentic character (history, nature, architecture) • Enhance aesthetics, identity, image and offerings • Expose assets and that it's already happening in Dania Beach (investment, events, etc) • Invest in aesthetics, processes, downtown redevelopment and policing • Capitalize on location and role as an employment center Dania Beach CRA Summary of Market Analysis Dania Beach CRA FY16/17 Marketing Plan Initiatives Overview Proposed Marketing Plan for FY17/18 SITUATION ANALYSIS Where are we? What does the TACTICS& BUDGET data say? These are the actual STRATEGIES activities that will take place and what they EVALUATION STRENGTHS, Once objectives are will cost. 1 WEAKNESSES, set and we ensure Efforts and activities OPPORTUNITIES' stakeholder buy-in are evaluated to ensure &THREATS �,J regarding marketing the defined objectives This section clear) and branding the area, were met. Each year Y OBJECTIVES our strategies ins ies then set the cycle be defines what we will g y 9 be promoting and Clearly defined the stage for how any again - establishing helps define how we objectives will be funds will be spent. new objectives, will promote it. established so we strategies, tactics and can accurately an appropriate budget measure the results based on the current each year. situation. Situation Analysis What are peopleM { e saying _ t about Dania Beach ? .a s What are people saying about Dania Beach ? Before: Nolefan34 3'put posts,read ,p,7,.,Q times('+ f Reputation:1665 Review onC l t`yDa`a I drove through that area the other day. It seems very depressed.You would think It would be a prime-area being so close to Fort Lauderdale and the 20 O ocean/Intracoastal.But it looks almost like a ghost-town along US1. - _ - o Rate the post postively Now: ylry►r*fir Trip Advisor- ©©©© 9/18/2016 Yelp There is no where I have ever visited or lived that can compare. The beach is 1 mile 16 check-Ins from the main hwy,great restaurants, convenient shopping malls. The people here Dania Beach is going through a transformation.The are friendly. improvements,such as new and improved parking, new structures being built to accommodate the increasing Current Resident • 2 months ago • Overall Experience number of tourists,and improvements to the marina are *** a nice addition to an already amazing area. I come here because the pier and passing boats provide waves for Dania Beach is a quiet little town in Broward county that used to be known as the surfing(body or otherwise.)This beach is frequented by Tomato Capital of the World and soon took on the name"The Antique Capital of the families,although the rip currents and the reef(decent snorkeling)can be a little daunting if you are not a South" because of the many antique shops in its downtown area. It offers strong swimmer. It seems like the lifeguards are always everything from parks, museums,outdoor activities and so much more. It is a good whistling for people to come to shore. I don't like that Dania beach has not gotten it together with a mobile place for raising a family and the price of real estate is very reasonable. parking app(which means you still have to pay at a pay Current Resident - 10 months ago Overall Experience station-but credit cards are accepted.)This is also a great beach for shelling,and there are some pretty good dining choices steps away. I love coming here to Facebook: exercise, but it does get pretty slammed on weekends- even on the off season. Check it out! During the past 5 years, Dania Beach, has improved a lot, nice hotels,good food and nice people walking on the boardwalk. I love it. Digital Audit for Dania Beach - Things to Do Go gle wmah vinim,to do 4 Ail Moir h-nr hragv: St VviN NV. �t.ran v�1, Search for Dania Beach brings up Fort Akc r..6mu.G race I* ;ate; Lauderdale attractions and things to do. DmitiBmK:h Tupsightts Imanit Oral GIMO JOM U.UOyd SW WOO Herd RO:K \YON Pok Hah Amaitcr Stave Pak "W1 a UwOrto.. aka eda for Fiawu :hta airs A -i...a.carraa Ml IS .". ro �a rparr 31*v'fia rr 3, ata .ri: au.f . im him DAnil(keaM A1gh1A Dania Beach FlorM-Things to Do&Attractions In Dania Bosch FL .a.�e�et�Bn � unvrr.ic�flrairfi-s•n`an..ra.'r.Aia.'eWris•Malt�hrl ��� �"• tlana Beath.Yhll Nr arrar:wuuinG'Blve`have OmvcAroa,'irra-a attwitiee:s J ir:u.raly W F:ri 1 aelirmin Am Hit p wd9 manta Death I%an gmni rq wwwr nn%vt SPOWNS, aAJ+areas Dama.a Alain Ote—tr aAthek,W%Jiuywew,tv,.a'tneidcruai The Top 10 Things to Do in Dania Beach 2011-Mutt See Attractions... / ` hlmc:,'rMw.7K180tit6Of OCf'I r ..r non"(FQ`Ol ward C.urtr.Dso(e Bear ` Hi/:b rear Ji.'1an U.MetC a nM• P.l:Ceno al Dana Beat>+.Haftl9 Vitt Dense beam 0000'a do Ni,Ht4(r ace-ICFA firs i iJ Hal i�'era b AkrRri.tW.e r IRV•Saud�'wa s'�Mlw r Cs rbr. FbLbrcal 00,06 Bmeh Flit-gOW.Hul-brcar'M orrrAuxum a Otetralw AIS CA t.1DA1 H.d,,bia w blri—%'Ie rne1 Danz Beach 201 P Best of Uano Beads,FL tounsm- I rlpAdvlsdr htWa;;.www.apsd.lsarxn>Jnaw States=torch t > tckstallcouip ewnla Desch T:aisn•TdFd¢vHw•t.m 2.. t+sna.sid rbww"60,111,MR ?'6J'Oia•;.QF eh'"01rCe, Things to do In Dan! osctl"Fort Lauderdale:Neighborhood Tmval.. Irnn•,4nhnrt rn•n'-netina n%Ands.'tnr,.tsiOwd;bkMa ia44vaarJh;- -i arrl auiJr(v Ot=ria Bsac �n.�ucei'�a ui d•.atrw.dvnyabdu�r Darxia Btveh '08 fcn'rWG rcNarnlW.S atOa'aaw men., Digital Audit for Dania Beach - Shopping Shopping in Dania Beach Search for Dania Beach shopping brings up Shopping in Dania Beach on Soh,d by.Ra-k,np commercial shopping plazas without any TripAdvisor only shows two U.aaa Yrp Slxsya MsNa WV mention of the Downtown. Downtown businesses. r *Q— i • e'u ShxpxQl D—Daach G,h b Sroual;r Shops Goo le �'>aov�9 g oatayaanaftrm,wt =tbnfata;{ +2 d d St.WV,n Damn Daach W( 040b SVCi`IM 41M8 PI620* Iltr4 SvIr¢d -0_I3 Caa.b Slsuahv Shppa rWt.t 202'.,C(,)rota t6A(010 raaw cst ,EE, Alex'.0,1 slwP Yon►Yf0 t � '�Yli Ranh olwsAvraa PNsa JM:atv1 ° ! • • -3 e d Sh;,pprc.a,n Damn 9cach '� Qo4kwdd!fug �-.b sc�anr shxs - �ihers;rn`3tuve Southwest• worcw, '-W d+u t.S+s Caetlt u..w.. Ra1,l;1• M.vn• p 116 SKypin **** o 4]_, "Fl�as rl41 6,n UaaM N-aM, .^AMord sifir rW 0Z 6IJWIry W. tm b SSN44.S'K.ps A)'SIi—Sl Mr,22SSIN CLn,n o16.00 PM BlOChtcify pBSY A:1**'*f i i 1)2i-SNcpt:iq fh_I PMNIf.AI VRMuf-A MArv--SupAninr- tMn MN* AJl t Vi,b HccM Wv0"(err;FI%j49! Qb M-SMppMp XY UAM-F90..Myf Ur bhr P, ,bMpa O«kawJ Pluto ®1¢Qtk trt01#'6.trt(d00$S f/IF77flt 9!)ll CWs2d tsuur4 t—.c -Yl BItJ VW"W MMW E S-W4g- omb C 'a "¢16M YQ!"i .@ ►s1Crt>PIaCC„ C`xl'�J:J lrwvrwnc v -fi C'fi SKippN3 rn UAniA W Bch AM q-sm— 1.Hyatt House Fort Lauderdale Airport 90 Southwest 18th Avenue 8 Cruise Port Dania Beach,FL 33004 Digital Audit for Dania Beach S$®°°° ip sews (954)922-�7, � � Hote�.s,Venues 8 Event Spaces I have been staying at the Hyatt Houser since Friday,This is my go to ctloice of hotels tr i,,saa of Hotelsthe location,the cleankiriss of the hotel and rooms,and the staff.I requested .: ,d mn.a 2.Holiday Inn Express 8 Suites Fort 205 N Federal Hwy Lauderdale Airport South Dania Beach,FL 33004 ©°©° 19rev:ews (954)925-5500 S$ Venues 6 Event Spaces,Hotels 2,000 hotel rooms This is much a nice aurpnse I was looking for ons night new the airport In hotel that,s clean and safe.This did the trick. Front desk very nice.A Shout out to Harman.e v,o. read- Dania Beach is a top destination for cruise ship passengers and 3.Comfort Suites FOR Lauderdale 191 South West 19th Ct houses six (6 of the to ten (10 performing hotels for cruise Airport 'h�6mv-'a s (954) Beach,FL 33°04 V � p V � p 7 �°Q° ,5revtaws t954)771-4800 passengers, who typically stay a few days either pre or post S$ Betels cruise. Vohs was fnendly and accommodating after along day of traveling and ow fight being cancelled, see v:as a breath of fresh air. The lobby area—a dean and contemporary with...•sad Inure $30 million renovation 4,Cerdalehirporotel&suitesFt ,4, aBeac SW hCt Lauderdale,Airport South Dana Beach,FL 33004 The Le Meridien Dania Beach at Fort Lauderdale Airport (formerly WL3130C 60raviews (954)889-26W Sheraton Fort Lauderdale Airport & Cruise Port Hotel and conversion a H°�a p Haa a I:IUK k.rn GRa, and will feature The mom was nice,clean,and r odwri,That a mainly v�tet I cam abuot Tne room was freezing when we fret got in,but I think that a atypical Florida thing. Ida wish they would...nii 245 e o n to m p o ra ry guest rooms 5.Residence Inn Ft.Lauderdale 4801 Anglers Ave 20,000 square feet of state-of-the-art meeting space Airport/Cruise Port23r Dana 5}893h�FL33312 ©©®� 23 reviews 2 redesigned restaurants 5$ H°11- Anticipated to open in 2018 Great!Gmatsefvlce.Beautiful room.Clew fxpities.Complimentary shuttle.Wnat else could yoo ask for? This is def virWy one of the nicer Residence Inns I have stayed at....feao om e LA 6.Home2 Sultes By Hilton 161 SW 19ih Ct FtLauderdaie Airport-Cruise Port Dania Beach,FL 33004 °°©°°2reviews (954)998-0200 $$ Hoteis Digital Audit for Dania Beach Fort Lauderciale-Hollywood Ai rB n B International Airport Q Dr. Von D. Mizell-Eula t Johnson State Park Reviews 8t8 NEt Ott,S'� Great place, clean and confortable. Easy access to NE2ndSt Fort Lauderdale, Downtown Miami and Miami Beach b public transportation and b Dania Beach Y p p Y car. N n $59♦ West Lake f , $43 4 $75 Park Kayaking 3 600+ reviews A1A � $46+ Anne Kolb of Airbnb homes in Dania Beach Nature Center $57 o West $35♦ Lake Park S109 $31 $100 $104� 4.4 out of 5 stars Johnsonb, _ average home rating in Dania Beach aLLYWO $109 $54 LAKES $92 $99 .. .,.vood HOL"L°YVWOt?t7 Ij N rn $89 w BEACH� v Pwnbroke Rd Moffett st 6 Proposed FY 17/18 Marketing Plan o Identity & Branding Objective: Position Downtown Dania Beach for Continued Growth (residences, businesses, offices) BRAND IDENTITY LOGO perceived emotional v►sual aspects that identifies a business in corporate image form part of the its simplest form via the as a whole. overall brand. use of a mark or icon. Develop a specific downtown identity and create a comprehensive campaign message to be used across all media channels. "A brandis a singular idea or conce a o u ®ails Beach promises residents, businesses and visitors a true renaissance, building a bridge from our history to our future. We will embrace the spirit of reinvention and promote a modern ideal. inside own e The Dania Beach experience will be one of optimism and revitalization. We will provide an atmosphere where businesses can bet on themselves and win. We will create a sense community, and build a mind of a prospect , downtown that can be enjoyed by visitors and residents alike. We will transform Dania Beach as Al Reis a City and a destination. Dania Beach will be a source of pride for our stakeholders. Al Reis coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject. Example Tactics • Create a DBCRA and Downtown Brand Standards Manual • Create branded Downtown City Center light pole banners t�4,�•. • Create a downtown promotional video �= °°° •° °°,.Wn.�. • Compose and distribute press releases for new businesses, projects, programs,etc • Downtown Master Plan marketing and promotions • Social media management and website updates • Create a City/CRA City Magazine 44 1 _ ' Downtown o r- © rryy 7 +1 ' e Example Downtown Master Plan Marketing and Communications CITY OF LAKE PARK, FL • LOGO DESIGN,WEBSITE&COMMUNICATIONS CAMPAIGN k is y ;b. LOGO WEB&TE Example: Celebrate Sunrise ANAM �._ l C N � E R 5 PUBLIC INPUr Y�MEETIN ��� "•""'^ ^�'w ('CELEBRATE IVI SUNRISE VILLAGEMUtTIPU16.io PM www.CeiebrateSU.'ITIR, } �` / SoNB�ATE SE M to �lyp Nw�A����/Ssr`riv rEq cr o Business Attraction/Retention & Communications Objective: Attract new target businesses and developers to the Downtown and retain existing target businesses YOU ARF CORDIAL lY KEYNOTE SPEAKER �° �,„�:i0@ @ 1 9 ��MM��afaatrnnlafnuF<xa.x.w TM fOp,ax Mrfnylwe,+�G+,Ilea�',W n�, N Mt axeM Example Tactics DANIA BEACH COMMUNITY REDEVELOPMENT AGENCY SPECIAL PRESENTATION � j mtsmfxror rexaxxu faxruufuutsurtrtets • Host Banker/Broker/Developer Event • Maintain inventory of existing downtown businesses Register eady,limited seating available! SEAT RESERVATIONS kindl • Maintain communications with developers THURSDAY 11:30AM TO 2:00 PM LUNCHEON& �C p��/� • Update branded business attraction collateral SEPT VALET PARKING 5 R Y p NOVA SOUTHEASTERN UNNEASItt OCEAN06RAPHIC CENTER eYfVlU�lt�10f7 Build on business email list with hone calls and visits .y q SPONSORED SY THE p '/ 1 �Oe�J°rrF'`" DANIA BEACH COMMUNITY DANMURPHY (goal. visit 10/month) 8000 NORTH OCEAN DRIVE REDEVELOPMENT AGENCY m9549Ta R801 DANIA BEACH 954.924.6801 P.—T-AINT<AI. Monthly business insider newsletter 7' FEOPIDA, 33004 •t(Ric.A,141ow • V Annual Business Luncheon Merchant surveys 01111161111,111,111111101111,111111 Ill Ilia Quarterly merchant meetings • Cooperative advertising program 4 • Develop creative cross promotional campaigns for businesses/hotels • Complete the "Guide to Doing Business in Dania Beach" • Determine the feasibility to support a Main Street program Example 2017 Ads/Notices/Promotions/Trade Shows — Update with 2018 Campaign � We want to promo[e YOUI! join us lop The DBCBAIs Ch<k below to crnail us whai s yoiny on. ------- --- Merchant •-- 77 ----i --- - ; $s OFF DB ,---== -J �13%CWF TOTAL CIiKK� ,ANY SERVICE Meetin MltfOat�Pe+lxA�IRRYa aa]tDr.e to Yd fM•a @+r�}30W ��_��� -� .saPn a.ro•...R.d.a..... 'Io["+"'•:R Rtle-r�a.n D A N I A B E A C H Come di..,looks and issues that Ore 1m;—Wnt to the tminem com Ity.SSO '- oM City Slott wix atlWess: ` ` ` ,, 1' • Police and S—dly P Supporting CaeeComnli— f�S.l��' Promoting VUpdae,-CRA Naleets Rpave.ao�ioU«xhx.yov '"4• . • The EsblBufinen Pvo. Pion$shed". DAN 1 A BE-ACI-� COMMUNITY REOCVELOPMENT AGENCY _ Located In at Olvliv.D is 5. DAN IABEAI.NH 100 W.tf Donlo Hoch Ilya.DRnI.each.It 1110R TRAM � Av+ •+��••� Da nia Deachcaa-9 1 I9541.26•aeel .'•1RTUNITIESi R �710 PATCH 7 .-- ----s ' SPECIAL:COLOR COPIES STARTING AT$0.101 -- - ----- 1 s i JUd6 GRIFFIN ROAD e5 1$5 Off YOUR TOiAI PURC+IASE EMCOUM-PRIN[MG.00m L-r�r i.`------�� A t Example: Margate Identity and Branding, etc... F�AAnnual Report Cross-Promotional Event ith Businesses ViA Cross-Promotional Event VIP Event Advertising Business Communications Customer and � r � r r wa pYe 4 Y Customer Base/Advertising & Events customersObjective- Attract new customers, remain top of mind with existing • improve overall impressionof Dania Beach as a shopping, dining and - - destination Join us for these Monthly Events! b A,. � 1ANUARY 30 � _ �► ,_ wEAAnwial"YEIBSSE•m•ARca1EBABERTAEA1CCxwuBEAarxsaRMAAArouR UnNin BFnCH ll l � FEBRUARY 27 r CAIEBWPSf�T1E 5EEAi•SIINARAY Of FApI.ONTN AII4LST iNPOWA NOVENAEA! LVW i ���T MARtH 27 � �' /�/., `� � * y • Last f�idays 6 fo 9pm MAY 29 _� �\�/` I]/'_/\ � I_ NEIGHBORHgOpODAMBASSADORS FOLIOW NORTHWOOD VIItAGE ON FACEBOOK BEER' MU51C I FOOD I ART - ^� nnDt�= FOR OPPORTUNITIES 70 WlN FABUEOVS.PRIZES � • 1�(:r/,U IEII IE�} AND IEARM ABOUT E%CITING MONTHLY EVENTS SEPTEMBER 2No 6-tOPM � � t S •EATURiNG LIVC MU C AY r • T. A t Aft 1 iAf I':. MAY 20t7 ED#FIA7N ^.� : .:::,� in . ... i,i v t. 9t NE f6i LL t.I•uMf•A NO BEACN .+.,-wNodhwoodVilkrpe.org -' "'• "^^^_"-^^^'°•r°^•^•^ THE PLACE AT DANIA BEACH ON CORNER OF i . L� HMARGATEUNDERTHEMOON. E Example Tactics Build on • resident email database Neighborhood Ambassador Pr•• !1 Monthly • •• ••• Ambassador Weekly "What's Happening" Newsletter EVE Attend • promote i • f :.• Launch monthly downtown Arts and Antiques Walk Evaluate opportunities t• participate in Sunny • • co-op advertising � ` Example Tactics D45COYERYFARN` • Update the annual PATCH marketing and events plany ~+� TO WM Develop a PATCH brand standards manual >ti ° 7— • PATCH graphic design services and management • Weekly PATCH newsletter • Promote and market all PATCH events, workshops and newsworthy ✓' ' activities • PATCH Neighborhood Nights • PATCH Farm to Table Dinners r % . ATCHURBAN BACH 10 In•MIEN"M s.. POM ON DOWN! DDNI Ulf HEM111OILY CARRIT Bel NE61;I�ELVA! .. S0 F`RIDAY NOVtMBER 1i Gprt'i- 9pMAR s, �p1Mle ��Rt� ij 1 Age'AM ,r RM Im'wnlcr fh fAitn *' ��„,i.�.p �'•• 41�IF[ lJ R BAtV n.nmrwrou�■yr..•.a URBAN m.......� Pl1NP1T�P BONI RATE HELUZTHSEI _,_....,.... ��._,:. .. AT THE PtTCB! . .. 7 - r eer } Example: Swank Farms - Farm to Table Dinners with Top Chefs ' �� �" (�� 9•< � { gip' I�_' [ a JB AML— L o Downtown Physical Environment / Positioning Exterior Condition of BuildingsNisual Appearance/Signage & Wayfinding Example Tactics • Promote available fapade/other incentive programs to business and property owners • Educate downtown business and property owners about effective display tactics for storefronts .. • Attend Creative Arts Council (CAC) i'0� .` ' Meetings • Compose and distribute press on CAC projects • Promote Atrium Art Gallery Events If?� j ", RESTAL�It�NT • Capitalize on City Center and other e , development progress • Determine feasibility of establishing an Art in Public Places Ordinance `v � s i • Assist with signage and wayfinding programs (regarding design/brand/locations as necessary) Questions?