HomeMy WebLinkAboutR-2018-082 To Proceed With A BID Advertisement For Rebranding Advertising Services RESOLUTION NO. 2018-082
A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF DANIA
BEACH, FLORIDA, REQUESTING ADVANCE APPROVAL FROM THE
CITY COMMISSION OF THE CITY OF DANIA BEACH TO PROCEED
WITH A BID ADVERTISEMENT FOR REBRANDING ADVERTISING
SERVICES; PROVIDING FOR CONFLICTS; FURTHER, PROVIDING FOR
AN EFFECTIVE DATE.
WHEREAS, the City Commission approved a new City logo and slogan at the
November 14, 2017 City Commission meeting; and
WHEREAS, at the January 9, 2018 Community Redevelopment Agency (CRA) Board
meeting, the CRA Board, which also acts as the City Commission, requested that the CRA
assume responsibility for the rebranding initiative; and
WHEREAS, on February 26, 2018, the CRA Board conducted a workshop to discuss the
rebranding concepts, implementation plan, budget and also discussed a desire to promptly
implement the rebranding initiative; and
WHEREAS, at the February 27, 2018 City Commission meeting, the City Commission
adopted Resolution No. 2018-031, approving a new logo, seal, tagline, brand statement, brand
standards and rebranding plan; and
WHEREAS, at the March 27, 2018 City Commission meeting, the City Commission
adopted Resolution No. 2018-043 authorizing funding for the rebranding initiative from the
General Fund Unrestricted Reserves to be transferred to the General Fund Promotional Activities
Branding Initiative Account No. 001-18-00-519-48-14 in an amount not to exceed Five Hundred
Thousand Dollars ($500,000.00)to implement the branding initiative; and
WHEREAS, the CRA is ready to proceed with the rebranding project and is seeking
approval from the City Commission to advertise for Rebranding Advertising Services as one of
the projects to implement the branding initiative;
NOW THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION
OF THE CITY OF DANIA BEACH, FLORIDA:
Section 1. That the foregoing "WHEREAS" clauses are ratified and confirmed as
being true and correct and they are made a specific part of this Resolution.
Section 2. That the Community Redevelopment Agency through City Administration
is authorized to proceed with bidding of Rebranding Advertising Services.
Section 3. That funding is planned and appropriated in the General Fund Promotional
Activities Branding Initiative Account No. 001-18-00-519-48-14.
Section 4. That all resolutions or parts of resolutions in conflict with this Resolution
are repealed to the extent of such conflict.
Section 5. That this Resolution shall be in full force and take effect immediately
upon its passage and adoption.
PASSED AND ADOPTED on June 12, 2018.
ATTEST:
THOMAS SCHNEIDER, CMC TA ARA JA
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CITY CLERK "�,9 MAYOR
e�ISHE�'�'
APPROVED AS FORM AND CORRECTNESS:
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T AS B
CIT AT EY
2 RESOLUTION#2018-082