HomeMy WebLinkAboutR-2018-099 Approving The City To Adopting A Program For Public Information (PPI) To Educate The Community Pertaining To Floodplain Management And Regulation. RESOLUTION NO. 2018-099
A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF DANIA
BEACH, FLORIDA, ADOPTING A PROGRAM FOR PUBLIC
INFORMATION (PPI) TO EDUCATE THE COMMUNITY PERTAINING TO
FLOODPLAIN MANAGEMENT AND REGULATION; PROVIDING FOR
CONFLICTS; FURTHER PROVIDING FOR AN EFFECTIVE DATE.
WHEREAS, the City of Dania Beach has developed a Program for Public Information
("PPI") to educate the community about floodplain management and regulations; the PPI is an
important component of a plan to improve the City's Community Rating System (CRS) score
which is a part of the National Flood Insurance Program(NFIP); and
WHEREAS, the NFIP provides reduction in flood insurance premiums within
participating communities; and
WHEREAS, the reductions are based on community floodplain management programs,
including public information activities and in order to keep those reductions, communities must
continue to implement their programs and provide status reports to the NFIP every year; and
WHEREAS, since the City first entered into the CRS Program in October, 1993,the City
has included the dissemination of flood-related information to its residents and businesses; and
WHEREAS, the City's Program for a Public Information Committee is composed of key
individuals representing applicable departments in the City as well as key community
stakeholders representing a range of the City's citizens and businesses; the PPI Committee will
meet a minimum of once a year to review the implementation of floodplain management projects
and initiatives;
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE
CITY OF DANIA BEACH, FLORIDA:
Section 1. That the above "Whereas" clauses are ratified and confirmed, and they are
made a part of and incorporated into this Resolution by this reference.
Section 2. That in order to continue educating the residents and businesses of the
City, the City Commission adopts the Program for Public Information (PPI), a copy of which is
attached and incorporated by this reference.
Section 3. That all resolutions or parts of resolutions in conflict with this Resolution are
repealed to the extent of such conflict.
Section 4. This Resolution shall become effective immediately upon its passage and
adoption.
PASSED AND ADOPTED on July 24, 2018.
ATTEST: P�,�A sUtl�rvlakA �jlt-'4AL 0 0�C�
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THOMAS SCHNEIDER, CMC TAN ARA JA S
CITY CLERK `,4 � MAYOR
APPROVED AS TO ORM AND CORRECTNESS:
THO AS J. BR
CITY ATT Y
2 RESOLUTION 42018-099
DAMA BEACH
�f. et.ibrt tC.
City of Dania Beach, Florida
Program for Public Information (PPI) 2018
Background
The City of Dania Beach has developed an outreach program to educate the community concerning
matters pertaining to floodplain management and to highlight its importance to the community.
In October 1993, the City of Dania Beach qualified for the Community Rating System (CRS)
Program. CRS is a part of the National Flood Insurance Program (NFIP). It provides reductions to
flood insurance premiums in participating communities. The reductions are based on community
floodplain management programs, including public information activities. To keep those discounts,
communities must continue to implement their programs and provide status reports to the NFIP
each year. Since its entrance into the CRS Program, the City has included the dissemination of
flood-related information to its residents and businesses-
The City of Dania Beach also values matters of environmental concern. To this end, it has
emphasized not only the life and property protection components of floodplain management but
also the natural and beneficial functions of floodplains and the maintenance of open space.
Furthermore, it continues active compliance with'the'MS4 program (Municipal Separate Storm Sewer
Systems).The MS4 program.is`part of the US Environmental Protection Agency's efforts to reduce pollution
caused by untreated storm water runoff.
The City is pleased that,its efforts can not only prove beneficial to the Dania Beach community through
mitigation of the hazardous.effects of flooding, but they can also prove beneficial in maximizing credit in
the CRS program by conforming to the PPI,standard outlined in the 2017 CRS Coordinator's Manual.
PPI Committee
The City's°`Program for Public Information Committee is composed of key individuals representing
applicable departments in t1te:City as well as key community stakeholders representing a range of the
City's citizens and businesses:` The PPI Committee met two times to develop a Program for Public
Information:
• February 28, 2018
• May 30, 2018
This document, which embodies the results of the PPI Committee's work, will serve as the community's
guide to implement and expand tfie effectiveness of dissemination of floodplain management information
to its public.
Meetings were held at the Northwest Conference Room in City Hall. The PPI Committee members include
three stakeholders and two City staff members, one of whom is a Certified Floodplain Manager.
City of Dania Beach Stakeholders:
Eric Abend, Esq., Senior Associate, Ryan and Ryan LLC Eric Abend's law office, Ryan and
Ryan LLC, specializes in providing professional legal services in local government law, real
estate, estate planning, and general civil litigation to clients in the greater Dania Beach area since
1955. Mr. Abend is a member of the Florida Municipal Attorneys Association, Florida Bar,
American Bar Association, and Broward County Bar Association.
Program for Public Information Page 1 of 17 July 2018
Jean Cook, Jean Cook Realty, Inc. Jean Cook is broker and owner of Jean Cook Realty, Inc.,
with 45 years of real estate experience. She is Past Mayor, Vice Mayor and Commissioner of
City of Dania Beach, Past Chairwoman of Broward County Planning Council and Past President
of Dania Beach Kiwanis Club,
Rudy Metelus, United One Insurance Rudy Metelus is an insurance agent at United Insurance
in Dania Beach. United One has served the Dania Beach community for many years, offering
numerous insurance products
City of Dania Beach Staff:
Katia Bordy, Public Information Officer Katia Bordy is an experienced professional in
broadcast television (producer, camera operator&video editor), graphic design, multimedia
marketing and web development. Ms. Bordy manages the City's communication through a
variety of mediums.
Eleanor Norena, Community Development Operations Manager/Floodplain Administrator,
CFM Eleanor Norena serves in the City Community Development Department not only in the
capacity of Operations Manager and Floodplain Administrator but also as its CRS Coordinator.
She has experience as a planning professional for_years, including_years with the City of
Dania Beach. Ms. Norena is a Certified Floodplain Manager.
CRS Max Consultants, Inc. served as facilitator in the development of the PPI.
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Pictured left to right: Katia Bordy,Eric Abend,Jean Cook,Rudy Metelus,Eleanor Norena
Assessment of Public Information Needs
After a brief introduction to the National Flood Insurance Program and the Community Rating System, the
committee began by assessing the community's public information needs pertaining to the local flood
hazard.
Program for Public Information Page 2 of 17 July 2018
In the City of Dania Beach intense or prolonged, concentrated rain is the primary cause of localized
flooding. Major rainfall events occur in association with hurricanes, tropical storms, and thunderstorms
associated with frontal systems. This overabundance of rainfall creates saturated soil conditions, after
which additional rain causes surface ponding or an overflow of catchment canals and ponds. This can
result in street and yard flooding, which is regarded as nuisance flooding. Flood damage to buildings has
historically been significant, as confirmed by the fact that there are 31 Repetitive Loss Properties.
Target Areas:
The committee agreed that, while it is important that the whole community receive public information
pertaining to flooding, there are some areas and groups that particularly need to be targeted.
1. Target Area#1: Properties within the Repetitive Loss Areas: Any area that has been subject to
repetitive losses from flooding, as defined by the NFIP, needs to be especially targeted for public
information.A special outreach project entailing an advisement to the properties in these areas in
the City will continue to be undertaken. The four advisements specified in the 2017 CRS
Coordinator's Manual will be included.
2. Target Area #2: Evacuation Zones: Properties located east of Federal Highway are deemed to
be especially vulnerable because they are not only subject to the flooding events resulting from
heavy rain but also from storm surges and tidal events.
3. Target Area#3: Flood-prone Areas in the Southeast. There are several flood-prone areas in the
southeast area of the city. The fact;that many of the homes have low elevations because they
were built pre-FIRM contribute to their tendency to flood. Considering this vulnerability, these
areas should be recipients of targeted outreach.
Target Audiences:
The committee recognized several additional target,audiences, other than those characterized by target
areas, which need flood-related information.
1. Target Audience #1: Condominium,and Homeowner Associations. Because condominium and
homeowner associations typically concern themselves with matters vital to their respective
communities,this was determined to be an appropriate target audience.
2. Target audience#2: Banks and',Mortgage Companies: Banks and mortgage companies can be
especially impacted by flooding because of the fiscal exposure they face. Accordingly, this target
audience was determined to be important.
3. Target audience #3: Insurance Agencies: Because insurance agencies are central to the
National Flood l'nsurance Program and because they are in a strong position to encourage flood
insurance coverage,the committee identified this as a target group.
4. Target audience#4: Real Estate Agencies: Because real estate agencies are key players in the
purchase of properties and can encourage flood insurance coverage, the committee identified this
audience as a target group.
5. Target audience#5: Schools: The dissemination of information at schools could prove effective.
School children pass information on to their parents, conveying important messages throughout
the community. The committee identified this audience as a target group.
6. Target audience #6: New Residents: New residents within the City's water service areas must
establish a new water service account. Flood mitigation information can easily and effectively be
distributed at that time.
Program for Public Information Page 3 of 17 July 2018
Included in the assessment of public information was an assessment of the projects which are already
being undertaken both by the various departments within the City and by stakeholders and agencies
outside the City. A listing of some of the projects conducted by the City or by others is included in Table 1
below.
Table 1.Other Public Information Efforts
Organization Project Subject Matter Frequency
City of Dania Beach Hurricane Expo Various hurricane and flood- Annually in May
related topics
City of Dania Beach Emailed newsletter Various topics Monthly
Presentations at Parks Several times
City of Dania Beach meetings Various topics annually
Handouts and brochures
City of Dania Beach Various flood-related topics Year-round
available at various locations
Facebook, Twitter and You Various flood-related topics Year-round
Tube postings
Press releases Various flood-related topics As needed
Website Various flood-related topics Year-round
Flood hazard areas, Flood
City of Dania Beach
Map inquiry service Insurance 101, flood protection Year-round
MS4 Projects, Swale and Take care of your storm drain;
Canal Maintenance, Illegal protect water quality, no illegal Year-round
Dumping Signage, etc. dumping
Mitigate flood damage, flood
insurance, protect storm water,
Library and Museums Books and displays prevent flooding and other Year-round
messages as deemed
appropriate
South Florida Water Handouts on water flow and
District Stormwater management Available year-
Managementstormwater management round
Hurricane preparedness Annually at
Local TV Stations publications Hurricane preparedness beginning of
hurricane season
Regional network TV and Coverage in hurricane Preparation for and response to May November
radio stations season hurricanes and floods y-
Program for Public Information Page 4 of 17 July 2018
Table 1. Other Public Information Efforts
Organization Project Subject Matter Frequency
Dania Press Newspaper Various topics Weekly
Soled de la Flordde Newspaper(French) Various topics Weekly
Hurricane preparedness
Florida Power&Light pamphlet included with Preparation for hurricanes May
monthly bill
An assessment of flood insurance coverage was also conducted and is discussed later in this report.
Messages and Outcomes
After assessing the Community's flooding information needs, the PPI Committee identified the following
as the priority messages. Each message has a desired, measurable,'outcome, as shown in Table 2.
Table 2. Messages and Desired Outcomes
Message Outcome
1. Know your flood hazard More map information inquiries
2. Insure your property for flood hazard Increase in the number of flood insurance policies
3. Protect people from thehazard Fewer water rescues and police citations for ignoring
barricades
4. Protect your property from the hazard Reduced property loss due to flooding
5. Build responsibly Reduced number of building department
citations
6. Protect natural floodplain functions Improved water quality as reported in NPDES
7. Be prepared for hurricanes Reduced property loss from hurricanes
8. Maintain your storm drains Reduced street flooding events from clogged storm
drains
9. Be prepared for storm surge Increased evacuation in storm events
10. Drive responsibly Reduced flooding damage to vehicles and homes
Outreach Proiects to Convey Messages
After determining the messages and their desired outcomes, the committee proceeded to identify
outreach projects to convey the messages. The PPI Committee identified 33 projects and initiatives that
are recommended to be implemented. Many of the projects have already been established and their
Program for Public Information Page 5 of 17 July 2018
continued implementation is recommended. Other projects are specific recommendations of the
committee that can be implemented to enhance the current outreach program. Table 7, included at the
end of this report, represents a compilation of the recommended projects, complete with the assignment
as to who is responsible for implementation and when implementation is anticipated.
Some discussion ensued concerning the benefit of utilizing stakeholders to disseminate information. The
committee members who are also stakeholders expressed a willingness to assist with dissemination of
flood-related information.
Other Public Information Initiatives
In addition to the outreach projects recommended in Table 7 there are other important public information
initiatives that are an integral part of the community's CRS program. The PPI Committee acknowledges
the importance of advertising through public information venues the various services that the City offers,
some of which are credited in the CRS program under other activities. In particular, the City will advertise
the following assistance that it offers:
• Activity 310 (Elevation Certificates): The availability of elevation certificates will continue
to be advertised in the City's email newsletter, on the City website and advertised in the City
flood hazard brochure at least annually.
• Activity 320 (Map Information Service): This service continues to be offered. Three new
CRS map information elements are being identified to maximize points in relation to CRS
and will be implemented in 2018. This service can be advertised in the City flood hazard
brochure at least annually and on the City website.
• Activity 350 (Flood Protection Information): The PPI Committee noted that the City has
an informative website which, upon completion, will cover all of the 10 messages chosen by
the committee. The website is being updated to maximize CRS credit in this item. FEMA
publications and locally pertinent documents are cataloged at the Broward County Public
Library.
• Activity 360 (Flood Protection Assistance): The City continues to offer these services to
the community> and will advertise the services, including site visits, in the flood hazard
brochure at least annually and on the City website.
• Activity 540 (Drainage System Maintenance): The "no dumping" regulations will continue
to be advertised in the newsletter and on social media, at least annually and on the City
website, and in the City flood hazard brochure at least annually.
• Activity 610(Flood Warning and Response): Flood warning and safety information will be
advertised to the entire community in the City flood hazard brochure at least annually, and
included on the City website and social media
Flood Response Preparations
In addition to projects that are implemented every year, the PPI Committee recommends projects that will
be implemented immediately,before, during, and after a flood. These projects are ready for reproduction
and dissemination after a flood warning. A copy of the Flood Response Preparations (FRP) document
was reviewed by Public Information Officer Katia Bordy. The document is recommended as a toolkit for
the City to utilize as deemed most appropriate in the event of a major flood or hurricane event. The
projects are briefly described in this PPI at the end of Table 7.
Implementation, Monitoring and Evaluation
Upon adoption of the PPI Report, the various entities listed in Table 7 will begin implementation of the
projects included in the PPI. The CRS Coordinator will monitor the projects as they are developed, as
well as their results. He/she will record input from PPI Committee members and suggestions from other
City employees and stakeholders participating in the activities.
Program for Public Information Page 6 of 17 July 2018
The PPI Committee will meet at least once each year to review the implementation of these projects and
initiatives. At that time, the status of the projects will be explained and progress toward the outcomes will
be discussed. The committee will review the outcomes of the activities to change, add, or approve them.
An evaluation report will then be written and sent by email for approval by the committee. Upon approval
it will be sent to the Commission and submitted as part of the City's annual recertification package to the
Community Rating System. A review and evaluation of the Flood Insurance Promotion component of the
PPI, and the Flood Response Preparations document will be included in this document.
Flood Insurance Promotion
In addition to serving as the City's Program for Public Information Committee, the members chose to
function also as its Flood Insurance Promotion Committee. The committee was structured with this
purpose in mind; all CRS committee membership requirements are met.
Flood Insurance Coverage Assessment:
The map below depicts the distribution of all historical flood insurance claims in Dania Beach by census
block. The flood insurance claims data, dated January 31, 2017 was provided by FEMA. Care was taken
not to violate privacy rights.
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Historical Claims Per Cencm Block = 11-15
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QDania Banda y 0 1 2 Miles
Program for Public Information Page 7 of 17 July 2018
Map Flood Insurance Coverage
The City of Dania Beach developed a map, with a flood zone overlay depicting the flood insurance
coverage within the community. The concentration of flood insurance policies in designated areas
enables an easy comparison of areas in the community. Discussions with CRS authorities led to the
determination that census blocks could form a good unit of evaluation. First, it is a unit available to all
communities. Second, the units are typically drawn to cover relatively homogenous populations, which is
beneficial in the determination of strategies to increase flood insurance coverage. Finally, the size and
number of such units are manageable for a community the size of the City of Dania Beach. A comparison
of the concentration of flood insurance policies in each census block helps to gain a clearer
understanding of the various factors that determine flood insurance coverage. The map is color coded,
enabling a viewer to observe at a glance those areas that have a greater or lesser concentration of flood
insurance policies.
FMT LAWEFWALE
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City of Dania Beach
Legend
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The PPI Committee used these maps to make some helpful assessments of the flood insurance
coverage. Discussion ensued as the committee compared the concentrations of flood insurance claims
with the concentrations of flood insurance policies.
Following are some of the assessments made:
• There are 3,161 active policies in the community and a total of 144 closed, paid claims.
• Relatively few properties west of 1-95 had flood insurance claims.
Program for Public Information Page 8 of 17 July 2018
• Some areas that have the highest concentration of policies do not tend to have the
highest concentration of claims.
• The area that had the most concentration of claims did not have a high concentration of
policies. Accordingly, the committee identified this area, located in the southeast area of
the city, as a target area for flood insurance promotion.
The committee noted that the intensity of flood insurance claims does not tell the complete story of
damage resulting from flooding. Because not all properties carry flood insurance, no doubt there is
damage that is sustained by those properties that is not quantified in the NFIP record.
Identification of Target Areas
The committee identified the same target areas as were previously identified in this PPI report.
Target Area#1: Properties within the Repetitive Loss Areas
Target Area#2: Evacuation Zones
Target Area#3: Flood-prone Areas in the Southeast
In addition to these areas, based upon an evaluation of the maps above, the:committee identified one
additional community as a target area:
Target Area#4: Area in Southeast bounded by E. Dania Beach Boulevard, SE 5th Avenue, SE 3rd
Place and SE 3`d Street
Identification of Target Audiences
The committee identified the same target audiences for flood insurance promotion as were previously
identified in this PPI report.
Target Audience#1 Condominium and Homeowner Associations
Target audience#2: Banks and Mortgage Companies
Target audience#3: Insurance Agencies
Target audience#4: Real Estate Agencies
Target audience#5: Schools
Target audience#6: New Residents
Table 3 below provides a summary of the number of buildings in the respective flood zones in Dania
Beach:
Table 3: Buildings in flood zones
Flood Zone Number of Buildings.
AE 1,176
AH 1.923
VE 6
Program for Public Information Page 9 of 17 July 2018
Table 4: City of Dania Beach Insurance Statistics
Community Overview
eommonny: DANLk BEACH.MY OF State: FLORIDA
county": BROW.YRD COUNTY CID: 120034
Prn-- Reelilar E—geoq"Entn- 09/08/1972 ReealarEntry: 02/15/1978
States: PARTICIPATING Stem Effective: 02/15/1978
current Map: 08/18i2014 StudyUadereay: YES L.vdofRer: E
FMM States: REVISED lnmet FIRM: 02/15A978
FlMl Status: SUPERCEDED BY FIRM Initial FHBAL• 06/28/1974
Probates States:
Probation Effective: Probation Ended:
suspe-ion Effective: Reinstated Effective:
111thdraeral Effective: Reinstated Effective:
CRs etiu/Discount. 09/ 05% Policies to Force: 3,161
Effective Dare: 10i01/1993 Insurance in Force: $720.300.600.00
CAC Date: 06r09/1993 tvorlcsbop Date: 'No.of Paid Lone::
144
CAC Date: 11/03/2017 G-LA'Date: 08/17/2017 Tore)Losses Paid: $L516.743.44
Tribal Couvounity llebsite:http:/lci.d.W.-beach.ti.es Seb.Darnall.Chins Since 1978: 4
Co®uutty
Upton Jones Claims HNIGP Projects
Icc chine nEA Projects
Table 5: Community statistics for Insurance Occupancy
Insurance Occupancy
As of 05/31/2017
commenitv: DANIA BEACH,CITY OF State: FLORIDA
county": BROWARD COUNTY CID: 120034
Overview Zone Pre/P.,tFIRM I
Number of
Policies in Insurance in Closed Paid S of Closed Adjustment
Force Premium Force Losses Paid Losses Expense
single Family 1.255 $800,526 $333,200.400 Ill $1.153,907"65 $66.014.56
2-4Fzodl 147 $101,279 $34,6%900 16 $103.012.34 $8,630.00
All Otber Residential' 1,501 $301,151 $241,459,500''. I1' $183.034.37 $7,851.88'
Son Residential 258 $424.895. $110,989,800. . 6. $76.789.08 $3,716.23:
Total 3,161 $1,627,851 $720,300,600` 144 $1,516.742.00 $86,211.00+
Policies in ' Insurance in Number of Closed S of Closed Paid Adjustment
Force Premium Force Paid Losses Losses Expense
condo 1,414 $231,509' $194,148.500 6 $84.651.99 $3.350.00
Son Condo` 1,747 $1,396,342 $526,152,100 138. $1,432,091.45 $82.862.67
TOW 3,161 $1,627,851 $720,300.600 144 $1.516.742.00 $86.212.00`
Program for Public Information Page 10 of 17 July 2018
Table 6: Community statistics for Insurance Zone
Insurance Zane
As of 05/31/2017
conffnnnitl•: DANIA BEACH,CITY OF state: FLORIDA
county: BROWARD COUNTY cID: 120034
Owmiesc occupancy I,n, I N-T.st FUM
Number of
Policies in Insurance in Closed Paid S of Closed Adjustment
Force Premium Force Losses Paid Losses Expense
a01-30&AEZones 2.036` $1,062,060" $403,718,100 140 $1,494,811.79 $84,617.67
'A Zones_._ 0 ..... $0.._ $0 _.... _. 0 ..__ $0.00 .... %00'.
AO Zones 0 $0' $0 0 $0.00 $0.00'
AR Zones ...388. $248.371. $95,024,900 1 .:.$14.485.24 .......$750.00,
AR Zones - 0, $0 $0 0 $0.00 $0.00'
ws zones 0 $0 $0 0 $0.00 $0.00
cot-Jo&tE Zones 0, $0` $0 0 $0.00 $0.00''
c zones 01 SO $0 0 $0.00 $0.00
D Zones__... 0{ ..... so, $0 _._ _... 0 ..... $0.00 ..... $0.00_
H,C&X Zone _... ...... ;... _... _..... .._ .....
standard_ .. m 69`. ._$46,203 $21,505,600. „ ��. 3 $7,446AI _- $845.00
rreret,Ya 668; $271,217 $200.052.000 0 $0.00 $0.00
'Total -� - 3.161` $1,627,851: $720.300,600 144 $1.516,742.00 $86,212.00
Narrative Summary
The committee was in agreement that the promotion of flood insurance is a very important message for
the Dania Beach community and that it needs to be prioritized. The following assessments were among
those made by the committee'.
• Several areas in the community were identified by the committee as being particularly vulnerable
to flooding and/or lacking in flood insurance coverage. These areas are being specifically
targeted for outreach.
• Repetitive loss areas are.typically particularly vulnerable to flooding; targeted outreach to these
areas is recommended:
• Increase in both building coverage and property content coverage is recommended.
• It was noted that condo coverage is comparable to coverage of non-condo properties.
Outcomes of flood insurance promotion efforts should include the following:
• Increasing the number of buildings insured throughout the community, and especially within
the target areas
• Increasing the number of properties with contents coverage
• Increasing the number of properties with flood insurance located outside the SFHA.
Program for Public Information Page 11 of 17 July 2018
Coverage Improvement Plan:
Proiects Desicined to Increase Flood Insurance Participation
Numerous projects have already been identified in the previous sections of this PPI document, including
Table 1. Other projects are listed in Table 7; among the topics covered and messages proposed, the
promotion of flood insurance is paramount. There are informative brochures in local insurance agency
offices, and there are incentives at these offices designed to promote flood insurance. Additionally, this
community receives FloodSmart commercials on television.
1. Letter from Mayor: One key component of the coverage improvement plan is the letter from the
Mayor, or other elected official(s), to all properties in the City encouraging residents and
businesses to consider purchase of flood insurance.
2. Outreach to property owners in Target Areas: The committee determined that perhaps the
ones who need the message of flood insurance promotion most are the ones most vulnerable
to flooding. These will be recipients of several outreach projects.
3. Social media postings: Because the City of Dania Beach has developed effective social media
capabilities, this will be implemented to get the flood insurance promotion message out.
Technical Assistance
The City is committed to providing technical assistance pertaining to advising people who have questions
about flood insurance. This new service will be advertised to the entire community in the 2018 Flood
Hazard Brochure.
Adoption
This document will become effective when it is adopted by the City of Dania Beach Commission. The
adoption is anticipated in July or August 2018.
Program for Public Information Page 12 of 17 July 2018
Table 7. PPI/Flood Insurance Promotion Projects and Initiatives
Outreach Projects(OP)
Target Message(s) Outcome
Audience (See Table (See Project Assignment Schedule Stakeholder
2) Table 2)
1-10 1-10 City Flood Hazard CRS Coordinator Annually
Brochure
Handouts and
1-10 1-10 brochures available at CRS Coordinator Year-round
various locations
Articles in Dania Press Dania Press Weekly
1-10 1-10 weekly magazine magazine staff magazine Dania Press
1-10 1-10 Articles in Soleil de la Soleil de la Floride Weekly Soleil de la
Floride magazine magazine staff magazine Floride
Twitter, Facebook and Public Information
1 - 10 1 - 10 You Tube postings of Officer Year-round
flood information
Flood insurance
promotion letter from
2 2 mayor or other elected CRS Coordinator July
official with flood flyer
enclosed 370
Public service
information and Public Information
1 - 10 1 - 10 announcements on City Year-round
Government Access Officer
All properties Channel
in the City Public Information
1 - 10 1 - 10 Oasis clean-up event Annually
Officer
Hurricane
Preparedness Guides Local TV
3-4,8-9 3-4,8-9 Local TV Channels Annually in May
Published by Local TV Channels
Channels
Hurricane
3-4, 8-9 3-4, 8-9 Preparedness Guide Sun Sentinel staff Annually in May Sun Sentinel
published by Sun
Sentinel Newspaper
1 -6 1 -6 Emailed newsletter Public Information Year-round
Officer
Advisements against
6, 8 6, 8 clogging storm drains CRS Coordinator Year-round
and polluting drainage
system MS4 activities
Handouts on water flow South Florida South Florida
1, 6, 8 1, 6, 8 and stormwater Water Available year- Water
management Management round Management
District District
1 - 10 1 - 10 Newsletter to water CRS Coordinator Monthly
customers
Program for Public Information Page 13 of 17 July 2018
Table 7. PPI/Flood Insurance Promotion Projects and Initiatives
Outreach Projects(OP)
Target Message(s) Outcome
Audience (See Table (See Project Assignment Schedule Stakeholder
2) Table 2)
3,4, 7 and Code Red (Reverse Public Information As needed for
3-4, 7, 9-10 9 911) Messages to Officer emergencies
subscribers
1 - 10 1 - 10 Hurricane Expo Public Information May
Officer
1-10 1-10 Parks Department Parks Department Year-round
presentations
Property Protection
1, 4-5 1, 4-5 Advice/Site Visits CRS Coordinator Year-round
response(Activity 360)
Public Library(Activity
1 - 10 1 -10 350) CRS Coordinator Year-round
1,6 1,6 Map inquiry service CRS Coordinator Year-round
(Activity 320)
City website flood and
preparedness Public Information
1 - 10 1 -10 information (Activity Officer Year-round
350
Hurricane
preparedness pamphlet Florida Power and Florida Power
1 - 10 1 - 10 Ma included with monthly Light y and Light
bill
Schools 1-10 1-10 Handouts to students CRS Coordinator Year-round
Homeowner Mailed and/or emailed
and Condo 1-10 1-10 flood mitigation CRS Coordinator Year-round
Associations materials
Flood-prone Mailed flood mitigation
Areas in the 1-10 1-10 materials CRS Coordinator Year-round
Southeast
Evacuation 1 - 10 1 - 10 Distribution of flood CRS Coordinator July
Zones awareness material
Program for Public Information Page 14 of 17 July 2018
Table 7. PPI/Flood Insurance Promotion Projects and Initiatives
Outreach Projects(OP)
Target Message(s) Outcome
Audience (See Table (See Project Assignment Schedule Stakeholder
2) Table 2)
May—general
Flood awareness outreach;
Repetitive 1 - 10 1 - 10 information including CRS Coordinator followed by flood
Loss Areas flood insurance insurance
promotion
outreach
New
residents at 1 - 10 1 - 10 Flood awareness CRS Coordinator Year-round
times of new information handouts
water service
Area
bounded by
E. Dania Flood insurance
Beach Blvd., 2 2 CRS Coordinator May
SE 5th Ave., promotion mailing
SE 3rd PI.,
&SE 3rd St.
Banks and Flood awareness
information mailing
mortgage 1-10 1-10 CRS Coordinator May
companies
Flood awareness
Real estate information mailing
agencies 1-10 1-10 CRS Coordinator May
Flood awareness
Insurance information mailing
agencies 1-10 1-10 CRS Coordinator May
Program for Public Information Page 15 of 17 July 2018
Flood Response Preparations
FRP Target Message(s) Outcome Project Assignment Schedule Stakeholder
Number Audience (See Table (See
2) Table 2)
Public Information Before the
FRP#1 N/A 1-4; 7-9 1-4; 7-9 Facebook PSAs Officer storm N/A
Public Information Before the
FRP#2 N/A 1-4; 7-9 1-4; 7-9 Twitter PSAs Officer storm N/A
Public Information Before the
FRP#3 N/A 1-4; 7-9 1-4; 7-9 Email PSAs Officer storm N/A
Public Information
FRP#4 N/A 1-4; 7-9 1-4; 7-9 Brochure Officer Before the N/A
handouts storm
Public Information Before the
FRP#5 N/A 1-4; 7-9 1-4; 7-9 TV/Radio PSAs Officer storm N/A
Public Information
Reverse 911 Officer Before the
FRP#6 N/A 1-4; 7-9 1-4; 7-9 messages storm N/A
Public Information
FRP#7 N/A 1-4; 7-9 1-4; 7-9 Newspaper Officer Before the N/A
PSAs storm
Public Information
FRP#8 N/A 14; 7-9 1-4; 7-9 EOC Officer Before the N/A
communications storm
Public Information During the
FRP#9 N/A 1-4; 7-9 1-4;7-9 Facebook PSAs Officer storm N/A
Public Information During the
FRP#10 N/A 1-4; 7-9 1-4; 7-9 Twitter PSAs Officer storm N/A
Public Information During the
FRP#11 N/A 1-4;7-9 1-4;7-9 Email PSAs Officer storm N/A
Public Information
FRP#12 N/A 1-4; 7-9 1-4; 7-9 Brochure Officer During the N/A
handouts storm
Public Information
FRP#13 N/A 1-4; 7-9 1-4; 7-9 TV/Radio PSAs Officer During the N/A
storm
Public Information
FRP#14 N/A 1-4; 7-9 1-4; 7-9 Reverse 911 Officer During the N/A
messages storm
Program for Public Information Page 16 of 17 July 2018
FRP Target Message(s) Outcome Project Assignment Schedule Stakeholder
Number Audience (See Table (See
2) Table 2)
Public Information
FRP#15 N/A 1-4; 7-9 1-4; 7-9 Newspaper Officer During the N/A
PSAs storm
Public Information
FRP#16 N/A 1-4; 7-9 1-4; 7-9 EOC Officer During the N/A
communications storm
Public Information After the
FRP#17 N/A 1-4; 7-9 1-4; 7-9 Facebook PSAs Officer N/A
storm
Public Information After the
FRP#18 N/A 1-4; 7-9 1-4; 7-9 Twitter PSAs Officer storm N/A
Public Information After the
FRP#19 N/A 1-4; 7-9 1-4; 7-9 Email PSAs Officer N/A
storm
Public Information
FRP#20 N/A 1-4; 7-9 1-4; 7-9 Brochure Officer After thehandouts storm N/A
Public Information After the
FRP#21 N/A 1-4; 7-9 1-4; 7-9 TV/Radio PSAs Officer N/A
storm
Public Information
'
FRP#22 N/A 1-4; 7-9 1-4; 7-9 Reverse 911 Officer After the N/A
messages storm
Public Information
FRP#23 N/A 1-4; 7-9 1-4; 7-9 Newspaper Officer After the N/A
PSAs storm
Public Information
FRP#24 N/A 1-4; 7-9 1-4; 7-9 EOC Officer After the N/A
communications storm
Public Information
Public Address After the
FRP#25 N/A 1-4; 7-9 1-4-17-9 System Officer storm N/A
Program for Public Information Page 17 of 17 July 2018