HomeMy WebLinkAboutR-2018-157 City Authorizing To Award A BID Related To Request For Proposal (RFP NO. 18-015) For Advertising, To Mad 4 Marketing Inc., For Services Related to City Rebranding Efforts RESOLUTION NO. 2018-157
A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF DANIA
BEACH, FLORIDA, AUTHORIZING THE PROPER CITY OFFICIALS TO
AWARD A BID RELATED TO REQUEST FOR PROPOSAL (RFP NO. 18-
015) FOR ADVERTISING, TO MAD 4 MARKETING INC. FOR SERVICES
RELATED TO CITY REBRANDING EFFORTS; AUTHORIZING THE
PROPER CITY OFFICIALS AND DESIGNEES TO NEGOTIATE AN
AGREEMENT; PROVIDING FOR CONFLICTS; FURTHER, PROVIDING
FOR AN EFFECTIVE DATE.
WHEREAS, the City Commission approved a new City logo and slogan at the
November 14, 2017 City Commission meeting; and
WHEREAS, at the January 9, 2018 Community Redevelopment Agency (CRA) Board
meeting, members of the CRA Board, which also act as members of the City Commission,
requested that the CRA assume responsibility for the rebranding initiative; and
WHEREAS, on February 26, 2018,the CRA Board conducted a workshop to discuss the
rebranding concepts, implementation plan, budget and also discussed a desire to promptly
implement the rebranding initiative; and
WHEREAS, at the February 27, 2018 City Commission meeting, the City Commission
adopted Resolution No. 2018-031, approving a new logo, seal, tagline, brand statement, brand
standards and rebranding plan; and
WHEREAS, at the March 27, 2018 City Commission meeting, the City Commission
adopted Resolution No. 2018-043 authorizing funding to implement the rebranding initiative;
and
WHEREAS, on June 12, 2018, the City Commission adopted Resolution No. 2018-082
authorizing the advertisement for Advertising Services related to the Rebranding Initiative; and
WHEREAS, the City posted and advertised Request for Proposal ("RFP")No. 18-015 on
the City of Dania Beach's website, Demand Star and in the Sun-Sentinel newspaper on
September 17, 2018; and
WHEREAS, the bid opening was held on Friday, October 5, 2018 at 10:30 a.m.; and
WHEREAS, seven(7)bidders submitted their respective bids; and
WHEREAS, the Selection Committee held a review meeting on October 12, 2018 at
10:00 a.m. at City Hall to evaluate the seven proposals received; and
WHEREAS, the most responsive bidder was Mad 4 Marketing, Inc., a company which
has a proven track record of providing advertising services to public and private entities; and
WHEREAS, the Selection Committee recommends awarding the bid to Mad 4
Marketing, Inc., and negotiating an agreement with Mad 4 Marketing, Inc., subject to City
Commission approval;
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE
CITY OF DANIA BEACH,FLORIDA:
Section 1. That the above "Whereas" clauses are ratified and confirmed as being true
and correct, and they are made a part of and incorporated into this Resolution by this reference.
Section 2. That the City of Dania Beach, Florida awards RFP No. 18-015
Advertising Services for City Rebranding Efforts to Mad 4 Marketing, Inc.
Section 3. That the City Commission approves the bid award of Request for Proposal
No. 18-015 Advertising Services for City Rebranding Efforts to Mad 4 Marketing, Inc.
Section 4. That the proper City and CRA officials are authorized to negotiate an
Agreement with Mad 4 Marketing, Inc., for Advertising services, subject to City Commission
approval.
Section 5. That funding is planned and appropriated in the Promotional Activities
Branding Initiative Account No. 001-18-00-519-48-15.
Section 6. That all resolutions or parts of resolutions in conflict with this Resolution
are repealed to the extent of such conflict.
Section 7. That this Resolution shall be in full force and take effect immediately
upon its passage and adoption.
PASSED AND ADOPTED on Oc. 3, 2018.
ATTEST: AsJlwli�
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THOMAS SCHNEIDER, CMC • TAMARA J S
CITY CLERK MAYOR
APPROVED AS TO ORM AND C
THOMM J. AlSokO
CITY ATTORNEY
2 RESOLUTION#2018-157