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HomeMy WebLinkAbout1591479 - MINUTES - CRA MINUTES OF MEETING DANIA BEACH COMMUNITY REDEVELOPMENT AGENCY TUESDAY, JANUARY 14, 2020 — 5:30 P.M. 1. Call to Order/Roll Call Vice-Chair Odman called the meeting to order at 5:48 p.m. Present: Chair: Lori Lewellen(via conference call) Vice-Chair: Lauren Odman Board Members: Chickie Brandimarte Bill Harris Tamara James Acting Executive Director: Kathleen Weekes City Attorney: James White CRA Secretary: Thomas Schneider 2. Citizen Comments Rev. Paul R. Wiggins, 215 NW 5th Avenue,thanked the CRA Board and staff for all that they do. He expressed concern regarding the conversation at the last CRA meeting about using CRA funding outside of the CRA district. 3. Administrative Reports 3.1 Administrative Report Memo Acting Director Weekes reviewed the information included in the agenda packet, as well as flyers distributed to the Board, which are attached to and incorporated into these minutes. Acting Director Weekes noted Director Williams would like to schedule a workshop on TIF funding during the week of March 9th. Vice-Chair Odman asked the Board to email their availability to Acting Director Weekes. Board Member James spoke of guest NFL football players who would be attending the DAD event on February 1 st 3.2 Arts and Seafood Celebration Planning Update Acting Director Weekes reviewed the information included in the agenda packet. 4. Presentations 4.1 Rebranding Advertising and Marketing Final Report: Mad4Marketing Laura Pierson, Senior Art Strategist, Mad4Marketing, gave a presentation, which is attached to and incorporated into these minutes. Board Member Brandimarte asked if a survey could be included in the welcome packets. Ms. Pierson thought a survey is a great idea, but it would be better placed in hotels rather than in the welcome packets. Board Member James noted she continues to see our branding on buses. Ms. Pierson responded the City's branding will remain on the buses until such time as someone purchases new advertisements to replace them. 5. Consent Agenda 5.1 Minutes: Approve Minutes of December 12, 2019 CRA Board Meeting Approve Minutes of December 23, 2019 CRA Board Special Meeting 5.2 Travel Requests: None Board Member James motioned to approve the Consent Agenda; seconded by Board Member Harris. The motion carried unanimously. 6. Proposals and Bids There were no proposals on this agenda. 7. Discussion and Possible Action There were no discussion items on this agenda. 8. Board Member Comments Board Member James spoke of the Sports Clinic to be held on January 18t", the meeting at Attucks Middle School regarding school mergers, the Kwanzaa Celebration event held at the Dania Beach Library, and the groundbreaking ceremony for Spirit Airlines. Minutes of Regular Meeting 2 Dania Beach Community Redevelopment Agency Tuesday,January 14,2020—5:30 p.m. Board Member Brandimarte addressed the invocation held in the past before every meeting. She felt the Board is going back into religion again with a religious group holding an event at the PATCH, which could become an issue. 9. Information Items There were no items on this agenda. 10. Adj ournment Vice-Chair Odman adjourned the meeting at 6:31 p.m. ATTEST: COMMUNITY REDEVELOPMENT AGENCY THOMAS SCHNEIDER, CMC LORI LEWEL EN CRA SECRETARY CHAIR—CRA Approved: February 11, 2020 B� DANIA BEACH Minutes of Regular Meeting 3 Dania Beach Community Redevelopment Agency Tuesday,January 14,2020—5:30 p.m. I REQUEST TO ADDRESS CITY OF DANIA BEACH COMMUNITY REDEVELOPMENT AGENCY IJAN IA BEACH COMMUNITY REOEVELOPMENT AGENCY REGULAR OR SPECIAL MEETINGS The Community Redevelopment Agency (CRA) is required by state law to keep minutes of CRA Board meetings. To properly identify persons who address the CRA in those minutes, the CRA requests that this form be completed and provided to the CRA Secretary, before the meeting begins. DATE OF CRA BOARD MEETING: " , 20 ZO PRINT NAME: ADDRESS. �! '''I � � a 3266 PHONE NO. (optional): %S `�` `f PLEASE CHECK ONE OR BOTH OF THE ITEMS BELOW: 1) ✓� CITIZEN COMMENTS: Comments by Dania Beach citizens or interested parties that are not part of the regular printed agenda may be made during each CRA Board meeting during the period set aside for"Citizen Comments." Each speaker shall be limited to 3 minutes for his or her comments. Persons desiring to speak during the citizen comment period shall inform the CRA Secretary immediately prior to the beginning of the meeting of their intention to speak. PLEASE BRIEFLY DESCRIBE THE SUBJECT MATTER OF YOUR COMMENT: 2) AGENDA ITEM# (AS PRINTED ON AGENDA) ANY PERSON WHO DECIDES TO APPEAL ANY DECISION MADE WITH REGARD TO ANY MATTER CONSIDERED AT THIS MEETING OR HEARING WILL NEED A RECORD OF THE PROCEEDING,AND FOR SUCH PURPOSE MAY NEED TO ENSURE THAT A VERBATIM RECORD OF THE PROCEEDING IS MADE WHICH RECORD INCLUDES THE TESTIMONY AND EVIDENCE UPON WHICH THE APPEAL IS TO BE BASED. LOBBYIST REGISTRATION IS REQUIRED. PRIOR TO ENGAGING IN ANY LOBBYING ACTIVITIES,WHETHER OR NOT COMPENSATION IS PAID OR RECEIVED IN CONNECTION WITH THOSE ACTIVITIES, EACH LOBBYIST SHALL FILE WITH THE CITY CLERK AN ANNUAL REGISTRATION STATEMENT AND PAY AN ANNUAL ONE HUNDRED DOLLARS ($100.00) REGISTRATION FEE FOR EACH PRINCIPAL OR EMPLOYER. REGISTRATION FORMS ARE AVAILABLE ON THE CITY WEBSITE:WWW.DANIABEACHFL.GOV. (ORDINANCE#2012-019) TOUCH N DANIA BEACH Celebrate Sup er Bowl LIV in Dania Beach ! JANUARY 18 and FEBRUARY I - 2, 020 Presented by The City of Dania Beach Community Redevelopment Agency,Dania Pointe,and The Casino @ Dania Beach tit J- Dania Pointe Dania Beach City Hatt SATURDAY SATURDAY I FEBRUP'Jit'i .L,, z020 I I,- 10AM -2PM 4PM -10PM Football and Basketball Clinics Free event for all ages featuring music,food,fun games,drum[ine Featuring NFL and NBA veterans performances and much more The Casino @ Dania Beach The Casino @ Dania Beach SATURDAY I FEBRUARY 1, 2020 SUNDAY I FEBRUARY 2, 2020 Doors open IPM I Show at 8PM View the Big Game on the Jumbo Marvin Dixon 50 Shades of Comedy i ickets available at The Casino @ Dania Beach Screen at the Casino @ Dania Beach For more information visit us at: www.touchdowndaniabeach.com nf Mr,4 s 115 Years Strong! DANIA POINTE , THE CASINO @ ISHOPS I RESIDENCES I OFFICES DAK�A BEACH DAN LA BEACH DANIA BEAC14 D NING I ENTERTAINMENT I HOTELS COMMUNITY REDEVELOPMENT AGENCY .-IT.- bba aad a aw Thursday, January 30, 2020 COCKTAILS * DINNER AWARDS 9 DANCE PARTY -00 PM — 9-00 PM M 1VIE STAR c 4 COCKTAIL/D: 4 dCE ATTIPE t�IF.�41II1 Al'��+�BTO��ftD L'D�RY � CONVMONOYH THE GREATER FORT LAU ER ALE BROWARD COUNTY CONVENTION CENTER �a RAND BALLROOM FORT LAUDERDALE, FLORIDA RSVP online. https://wvww.blacktie-southflorida.com enter the Event Code (right of the page): CaptainsCup202O OR by calling 954-767-0696 or email infooWinterfestParadexom by JANUARY 21,2020. You will check in by name. Additional guests may attend the Captain's Cup fora dismounted rate of 5.35 per person Most be paid in advance. ' INTERFESL INC. 512 N.L.Thifd Avenue,Fort Lauderdale,FL33301 954-767-06866 wvwvwv.WinterfestPatod'e.co 3. z, 1 300 NE 2ND ST DANIA BEACH,FL 33004 DANIA BEACH' Fi E � T THE CASINO @ DANIA BEACH LIVE MUSIC FEATURING: cc s ,1 KISS ALIVE KISS TRIBUTE BAND ? DaniaBeachArtsAndSeafoodCelebration.com 1 ib.DaniaBeachArtsAndSeafoodCelebration ;, Gangrels Wrestling Asytum KISS TRIBUTE BAND Over 75 Artists Crafters - Vendors Live Performance Art Chef Showcase LAZY BONEZ Paint and Sip Delicious Seafood THE WOLFEPAK Craft Beer Cocktails t: Food Trucks Incredible Live Music Kids Activities MR. NICE GUY 75-Ton Sand Scultpure KEDASH WHIPPING POST SCHOOL OF ROCK K I„C0 +DANIA POINr! * "£ ..._.. . "k S+± 1' MORE INFORMATION1 81 ti i a: i \. Y \ � f DANIA BEACH SEA IT. LIVE IT. LOVE IT. r ---- _- C RA Board ' e Program Review f - January 14, 2020 Fi iV U-C s �p a R f Overall Objective : DANIA BEACH SEA IT LIVE IT LOVE IT • Increase awareness of Dania Beach's new branding through creative advertising campaigns, web presence, and social media initiatives. • Drive traffic to the city for shopping, dining, leisure activities/vacations, and business. IN EA] Track. Measure. Manage. MAD DANIA BEACH SEA IT LIVE IT LOVE IT • Strategic Planning and Campaign Development • Concept Development • Media Planning and Placement • Creative Design and Production • Search Engine Optimization • Social Media Support • Account Services FNEA] Track. Measure. Manage. MAD 4 MARKETING Ps 1/2 Media Plan INITIATIVE/ TOTAL TOTAL MEDIA MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER MEDIA COST General Public Sun-Sentinel 12/30 1insertion $2,800 DANIA BEACH ShOwtime 1/2 Ps-4/C I Vintage Motorcycle Show SEA IT LIVE IT LOVE IT 106,015 Circ. $2,800 AMMOtlneUM 97,000 imps N/C Fran PW News Strips 5r15(Wed) &S(W 1110(Wed) 1 in6(Wed) 4 insertions $7,336 Man News/135,230 Circ. 3•x10.4/C 3'x10'4/C 3'x10.4/C 3'x10'4/C 30S,000 imps sunsentinel.com 61M Imps 61MI-p, 61M Imps 61M Imps (Ent.channel) N/C City i Shorn Maprine 9/7 11/3 12/1 3 insertions $7,6S0 -Food&Dining' •fife Atter 50& 'holiday' Apra&Nov•130M(Arc Pe.4/C Arts'Pt.4/C Pg.4/C 306,000 Circ Deci6M Circ IGKt Guide) 52,550 $2,550 $2,550 Taal Sun-Sentinel S17.786 MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DEC/JAN Travel Host full Pg 4/C Full Page 4/C 2 insertions $3,730 18,000 in-room @ $1,W I JUN/JUL DEC/JAN 1I5 hotels•96 $1,890 condos half per 4/c 1 insertion IL092 $1,082 Art Serve Co-op $4,812 Gold Coast/ July/Aug/Sept Pg.4/c Oct Pg 4/C Nov/Dec Pg.4/C 3 insertions $6,000 Ft.Lauderdale "Going Places" "Charity" "Arts&Ent' 25,000 Circ. 'Insider's Guide' 1x IN 1x 1x Ix 1x 1x 1x 8Newsletters $2,600 F-Newsletter-14,000 Thurs ThursThurs Thurs Thurs Thurs Thurs Thurs 140,000 imps IShared-8mnec As) Track. Measure. Man-ning MAD MAG9(EiING AMT A" AXT AAJXCAAT .!Aigt%Mtl O"OftA NOVIA00 Media Plan DANIA BEACH SEA IT.LIVE IT.LOVE IT Nutt f errs+ 13^ St ASO*5.22S Sun MItMT1VE/ I -.. TWAL WAMIA MAY JUM AAr AUGUST S9FT% 7TJ•tN WM O[ ► COST 1 � +r�►1�,�}•d++r+we a awN Age s+N..w.r Aew?. a.«.4a S3s.4tat L a.a tsaett*y.ard..r 0.6 A3AJ IJsrw.r»r _ !lSE� X. m 504b F(J" EMT AJM TEAT AST SWfTh1W OCMM NOVIf WX OKIAHIA •JJ,:� f Nip F us ; 3MY Iunwuoms = WIN 9.100 Cke tR h�a� � , L�'2�eY i T 7.901T t�tt , J MOtrgnt E-mti 3*"As 2I.t740 opi.ro M a ! a r Ra a "Z cvt TS#.SO M { N lOi � ban Fi A] Track. Measure. Manage. 1 • ® --------------- ®. MAD4MARKETING Creative Design, August-December DANIA BEACH SEA IT LIVE IT LOVE IT Ad Design — • We continued to develop additional creative based on the selected concepts for multiple media outlets. • Some of this creative is shown below Track. Measure. Manage. LIP] J �+ MAD 4 MARKETING Creative Design, August-December Ads r DANIA BEACH '" �„ry •x "e SEA IT.LIVE IT LOVE IT 44< Gold Coast Magazine Monthly circulation - - .., 25,000 COME FOR THE BOATS. COME FOR THE PIER. Monthly Print Readership— 278,000Ain Digital Edition page views — 34,900521 DDISCOVER DAWA ii aC - ee b pac d y J tx d fx'oGta wha ma`k it h w r t d<�gh of i u i .m n�f,n�h..y..,r DISCOVER DANIA BEACH-D a eearnm o wrc a w ..mwe.n�1�T n9+w F J M f Hhm,0­ .In�ng Ik. ft�¢an•7 naAPY ri+m nam ana.Mo are tr 1 3 r,an4. il 1 ntl tl0.From Mr nev}Y eaTgOe<a � � a aw_PP P q DANIA BEACH a=sxme+.,ny cuw axacn�z a ye.e eHm,r..a,:o m im..won yw G+Y SEA IT.LIVE IT.LOVE IT. Dwue + IH«;� SEA IT. LIVE IT.LOVE IT. DdN4BEA0iLGOV I 1 / {� .I Track. Measure. Man_�p MAD4MARKETING Creative Design, August-December Ads BR, WARD DANIA BEACH ® SEA IT LIVE IT LOVE IT SEA IT. LIVE IT. TravelHost Magazine LOVE IT. In 18,000+ hotel rooms, 96 prestigious condominium buildings, and 11 marinas I•anv.l.,D.m.B... '�.' I / pl.c•.e imm.n•younNl n,M1..�cem..n,eyM. Issue readership — 200,000 ngM1n.nd neundn a(local mun�c� �nb,pe..• and DANIABEACHFL60Y 1 • y TravelHost/Artserve Co-op ,,, _, Track. Measure. Mangy! MAD Creative Design, August-December Ads DANIA BEACH SEA IT.LIVE IT LOVE IT OPEN FOR BUSINESS South Florida Business Journal — _ - Marine Industry Issue The City of Dania Beach loves welcoming new businesses p i and helping them thrive.We are attracting visitors from near and far with our freshly restored beaches,fabulous shopping,new hotels,and a wide selection of restaurants to satisfy everyone's tastes.Come be a part of the excitement WELCOME ASHORE fw and discoverwhy Dania Beach is a great place to work,live and play. Whether you come by land or sea,the City of Dania Beach is bustling with activity and fun things to do! We are attracting visitors from near and far with our many mannas freshly restored beaches,fatwlcus shopping,new hotels,and a wide selection of "^ •F s>,,. restaurants to satisfy everyone's tastes.Come be :each of the excitement and dis..over why Dania SEA IT. LIVE IT. LOVE IT. Beach is a great place to work,Lve and play. 1 DANIABEACHFL.GOV P� SEA IT. LIVE IT. LOVE IT. DANIABEACHFLGOV South Florida Business Journal Paid Circulation —9,891 affluent top business leaders 1'I Track. Measure. Man—Lim MAo4MAaKETIN� Creative Design, City & Shore Print Ad I DANIA BEACH SEA IT.LIVE IT.LOVE IT sir � DI.'.COVEA 0A1L7 BEACH-Dane Beech n a pl—where you'll fmd people who arc genuinely happy you're here and w1p arc delghied to share au of our wonderful dings ro we and do From our newly estomd beaches.famous fishing per and new shoppng malls, to horns,foa restaurants,outsuod:ng ces-gambling end fins+ate e—daasment come d—er why Dane Beech o a great destie— to ro Ina,work and play. awueF,c" SEA IT LIVE IT. LOVE IT. DaNIABFaCHFl60`/ — —� Track. Measure. Manage. _ _ _ _ MAD ananalcEnNc Creative Design and Production — Digital Ads Digital advertisements— Sun Sentinel, Gold Coast Insider eNewsletter, SFBJ Morning email DANIA BEACH SEA IT LIVE IT LOVE IT COME FOR THE BOATS 1 1 oilSTAY FOR THE BOUTIQUES ► : ► t City & Shore—Animated Banner w f _ DISCOVER DANIA BEACH � ` D1 1 131 1 ► il I a-11 InSouth Florida Business Journal —Animated Digital Banner Sun Sentinel — Static Banner— 61,000 impressions s' OIL, DANIA BEACH >.a '3 DANIA BEACH —. t�9 DANU BEACH I r Gold Coast Insider— 14,000 subscribers FN Track. Measure. Man MAD 4 MARKETING Creative Design and Production — Out of Home (OOH) Out of Home — Billboards. Bus Shelters, Ultra King Buses --- -- --- - DANIA BEACH SEA IT LIVE IT.LOVE IT DANIA BEACH • DANIABEACHFL(i #SeaitLiveitLov it 14' x 48' Billboard at Griffin Road and SW 27th Avenue — 8 weeks FN ._ Track. Measure. Mariana EI-p] MAD 4 Creative Design and Production — Out of Home (OOH ) DANIA BEACH Ultra King Bus Ads— 3 routes for 6 months, estimated impressions 2,079,837 Adults 18+ SEAT LIVE IT LOVE IT . w ax • = T2 �J Iv l U 1 i ! DANIA BEACH -CNFI GOv Track. Measure. M �J all MAD4MARKETING Creative Design and Production — Out of Home (OOH) DANIA BEACH Ultra King Bus Ads— 3 routes for 6 months each, estimated impressions 2,079,837 Adults 18+ SEA IT LIVE IT LOVE IT 0705WA T -- i 4> li _ - - - 1'I ._ Track. Measure. Man:gp Elpl MAD4MARKETING Creative Design and Production — Out of Home (OOH ) DANIA BEACH Ultra King Bus Ads— 3 routes for 6 months each, estimated impressions 2,079,837 Adults 18+ SEA IT LIVE IT LOVE IT r at m>.o-= r s a 0510 r 1' DANIA BEACH DANIABEACHFI-GOV i s n I ® Track. Measure. Manage. , D4 J w� MAD4 MARKETING - Creative Design and Production — Out of Home (OOH) DANIA BEACH 1 � DISCOVER DANIA BEACN f 1 COME FOR THELOVE IT M ��,,; COME FOR THE SUN 1'.A- V Clear Channel `�� 1 DISCOVER THE FLAUORS . �"�' 1 COME FOR THE SEA UFE . :-� SEA IT.LIVE li LOVE IT. DISCOVER DANIA BEACH. SEA IT LIVE IT LOVE IT DISCOVER DANIA BEACN , � � � � , y tit 'i a CUME FOR THE SUN DISCOVER TNE'fLAVORS Outdoor— � . : • •o• i •• Banners Run ' Clear• . Creative Design — Print Collateral DANIA BEACH SEA IT LIVE IT LOVE IT. WELCOME TO DANIA RACN SEA IT. LIVE IT. LOVE IT. Pocket Folder — „° City Welcome �ert.n �a. Packet D.u1M 6FACN - DAMabFA rOY Outside SEA IT LIVE IT. LOVE IT i Ii • E� 7p I DANIA BEACH Track. Measure. Manage. MAD4;MARKETING 71 DANIA BEACH Pocket Folder — AOC- 4 SEA IT UVE IT LCV1 IT Creative Design — Print Collateral Packet Inside J, - DISC V O ER DANIA �EACN - Manage- MAD. Creative Design — Print Collateral � r SEA IT LIVE IT.LOVE IT f . /J F. F � 1'I Track. Measure. Manage. Mom, Search Engine Optimization SEO DANIA BEACH The purpose of this initiative is to help the City of Dania Beach appear SEA IT LIVE IT LOVE IT more often and higher in the list of search results on Google and other search engines for various key search terms. Overall Results: • Traffic is up 25% for Users and 37% for New Users (Nov 2019 vs Nov 2018). • The Beach Pier Webcam page - https://daniabeachfI.gov/1640/BeachPier-WebCam continues to be a primary search driver month over month with over 5714 clicks in November (-15% of traffic). Track. Measure. Manage. MAD Search Engine Optimization (SEO) „ " „ DANIA SEA IT E BEoACH �� IT• The top search terms are variations on dania beach cam (ie pier, VE IT "webcam," "live cam," etc). • The BIG story of 2019 — search impressions and clicks continue to be up dramatically for top pages and terms. November impressions are over 635,619 compared to 320,000 in May 2019. • Organic Search traffic is the dominant form of traffic to the website from July 2019 — November 2019 (see below) — 7.75% increase over the same period in 2018. Referral traffic is also up as a result of digital ads we have run that link back to the website, and social visits have also seen an increase. INEl U—C Track. Measure. Manage. MAD4MARKETING Search Engine Optimization (SEO) - Results Acquisition Overview p DANIA BEACH SEA IT LIVE IT LOVE IT 00 All Users +Add Segment +0.604 Users Primary Dimension: Conversion: Top Channels All Goals Edit Channel Grouping Acquisition Behavior Users a New Users Sessions Bounce Rate Pages/Session Avg.Session Duration 1 5-57%* 17.84%* 15.00%* 2.53%* 3.90%i 3.95%i 1 ■ Organic Search 7.75% 3.05% 2 ■ Direct 23.22% * 1.03% 3 ■ Referral 20.39% * 2.70' 4 Social 89.26% * 2.34% ♦ _ .T:.�. ......-...:----,,_z. 5 ■ (Other) 75.30°o t � 8.99% A � To see all 5 Channels click here. LIC Track. Measure. Mannnp � -� MAD MkRKEiItJG Social Media Support DANIA BEACH SEA IT LIVE IT LOVE IT Mad 4 Marketing supported the City of Dania Beach social media efforts until mid-September, when our access was removed. We are unable to pull any data or insights without access, but the numbers continued to look very positive up until this point. A-EA] LIC Track. Measure. Mana e. _. g MAD 4 MARKETING Programmatic Digital Ad Campaign u Yong DANIA BEACH Mob's la Johnson SEA IT LIVE IT LOVE IT Mad 4 Marketing ran a digital advertising 0 — State Park campaign that used geo-targeting and RK Dunkin' device ID targeting to reach people who fall 02 -I MELALEUCA Dania Beach Ocean Park GARDENS into one or both of these two categories: ° ° VOOD Da E s Dania Beac'+° the Casino at n Dana Beach • Frequent vacation travelers — These EltaBeach individuals are frequently using travel ® West Lake Park Kayaking apps, seen at airports, hotels, and Oakwood PlazaQ re="ake vacation destinations 0 9The home Depot F'°r'�a VYater LIBERIA Anne Kolb Nature Center • Casual diners — Individuals that are likely Hollywood T Sherman Sl Noon to go out to a restaurant for dinner Lake Park within driving distance of Dania Beach t.h h ROYAL POINCIANA Hollywood Beach Golf Club v raNTae1 .1 Track. Measure. Manage. , — iiiiiiiiiiiiiiim MAD 4 61ARhETLdu Programmatic Digital Campaign • -pL - ::$'. '= By looking at Device ID data, we geo- DaNia BEACH . � _. SEa IT uvE IT LOVE IT targeted different areas for vacation rj • ;;` . ;;•t travelers (Orlando, Naples, Fort Myers) and casual diners (Miami to North j•!�•Zto-�•t - ♦• -iAr ••• 5, ��`.• .`• . Broward, near the coast) and served up • ads accordingly. s'"�-�• " ~ This graphic shows where our visitors came from. These dots represent device IDs that traveled into our geo- 4 �'' targeted area during the month. fJ•• 2,234 unique visitors 3,457 visits FN Ej I Track. Measure. Mangy. .. _. __ _. .. - MAD MARKETING Programmatic Digital Ad Campaign DANIA BEACH SEA IT LIVE IT LOVE IT Dates: Oct 15 - Nov 15, 2019 Campaign: Discover Dania Beach Mobile Device ID Targeting Booked Estimated Line Item Name Impressions 5b Served Clicks CTR Impressions Spend Vacation Travel Audience 500,000 501,066 :00.2:% 2,228 0.44% $3500.00 Casual Direr 214,286 214,698 -00.19% 643 0.30% $:500.00 ADDED VALUE - Casual Direr 72,000 72,758 -01.05% 188 0.26% $0.00 TOTAL 786,286 788,522 3,059 0.39% $5000.00 (Industry benchmark for CTR is .15% - .25%) 1'I Track. Measure. Manage. MAD Account Services Mad 4 Marketing supported all of the above initiatives through the following DANIA BEACH activities: S`A IT LIVE IT LOVE IT • Regular communication with the CRA team • Facilitating bi-weekly meetings (every other Friday) with the CRA and the City of Dania Beach Public Information Officer to review all activities and ongoing- results • Reporting on campaigns and profess on all initiatives at each meeting • Providing and getting approval on all creative and media expenditures • Developing/participating in co-op relationships where applicable (i.e. Dania Pointe, Winterfest) • Presentations to CRA Board and City Commission as needed INEA] U-C Track. Measure. Manage. _ _ MAD4 Quest 'ions . Thank You for your business ! IN Ell Track. Measure. Mangy. U-C MAD MARKFTINl,;