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Home My WebLink About2023-01-31 Workshop City CommissionMINUTES OF MEETING DANIA BEACH CITY COMMISSION WORKSHOP — ADVERTISING & MARKETING TUESDAY, JANUARY 31, 2023 — 5:00 PM 1. Call to Order/Roll Call Mayor Ryan called the meeting to order at 5:02 p.m. Present Mayor: A. J. Ryan IV Vice -Mayor: Lori Lewellen Commissioners: Joyce L. Davis Tamara James — arrived at 5:25 p.m. Marco A. Salvino, Sr. — via virtual attendance Deputy City Manager: Candido Sosa-Cruz, ICMA-CM City Attorney: Eve Boutsis Deputy City Clerk: Erin McClendon 2. Advertising & Marketine Deputy City Manager Sosa-Cruz noted this workshop started with Commissioner Davis thinking outside the box to promote the City. Commissioner Davis has been in discussions with individuals who handle marketing and public relations at the airport with the goal of giving the City more visibility. Commissioner Davis said this is very exciting to be looking at ways to increase the City's visibility, especially since we will be celebrating its 120th anniversary. It is part of our Master Plan and for over a year she has been doing research. The prices of the inventory have changed since the beginning of her research. She has two efforts going on and she wants the Commission's input and feedback to make the City a destination location. She gave a PowerPoint presentation on Fort Lauderdale airport advertising options which is attached to and incorporated into these minutes. Commissioner Salvino noted it was a nice presentation and asked how long a period is. Commissioner Davis responded 28 days, but it is negotiable if you do an annual package. Commissioner Salvino said after hearing that we are now the third largest tax base in Broward County, recognition should be located in Dania Beach. On some of the print, maybe we can say Ft. Lauderdale/Hollywood International Airport located in Dania Beach. He thinks we should focus on Terminal 1 and Terminal 4. Spirit Airlines is to be headquartered in Dania Beach and they will likely expand their terminal. Possibly, we can get coop dollars from some of the large local businesses in the area. Vice -Mayor Lewellen suggested we work with the larger entities in the area. She agrees with Terminal 1 and Terminal 4 and thinks we should focus on the baggage claim area because people who are staying multiple days will be picking up a bag. Commissioner James asked if we are talking about spending most of our funds on the airport or digital. She likes the big banner on the outside of the terminal and agrees on the baggage claim area. She would also want to see if we could have some sort of sponsorship program, as well, to help stretch our dollars. Mayor Ryan said he understand we have $100,000.00 earmarked for marketing so most of these are out of our budget, but if we can team up with Dania Pointe or other locations, we can offer something on the banners. It would be beneficial to seek outside help to assist with funding. Commissioner Davis thanked the Commission for all the comments. This was just to show what our options were. She has met with City Manager Garcia as to the options. The airport has inhouse production and marketing teams and they could assist us. As a Commission, we have to decide what we want the marketing message to be. Having a professional marketing team would also be very helpful. A period of 28 days for 13 periods equals one year; the 13 periods have a special rate. Vice -Mayor Lewellen said she would like to see what kind of rate they would give us for a longer period. She spoke of the screens on the airplane and questioned what that cost would be. Commissioner James noted Dania Pointe would be our largest ally, then the Casino and after that co -ads. She is not sure what businesses to use but to think of partnerships in order to cut costs. Mayor Ryan commented the airport is in Dania Beach so that means we own a lot of the land, and we could put signage on property around the airport. Vice -Mayor Lewellen said the County owns the airport property; we have the big D signage coming from the airport. Mayor Ryan felt perhaps we could get some type of discount. Commissioner Salvino spoke about co-op advertising with multiple businesses. You pick out small restaurants, everyone splits the cost, and their name goes on the banner. Some of the developers could put up signs; we cannot keep going back to Dania Pointe or the Casino. Everyone can be included, and they would pick the price they can afford. Vice -Mayor Lewellen said to promote the beach, we have Quarterdeck and Lucky Fish who can go in on advertising. Commissioner Davis felt the Commission was all on the same page. She would like to get the messaging narrowed down to see how we wow the people with messaging other than just our tag line. Minutes of Workshop — Advertising & Marketing 2 Dania Beach City Commission Tuesday, January 31, 2023 — 5:00 p.m. Commissioner James wanted to know what direction we are going in now. We are having dialogue but she questioned what is the next step; she wants consensus to go somewhere. Commissioner Davis thought we should consider the digital marketing aspect first. Commissioner James said we probably have to do at least half the budget on the airport. Mayor Ryan felt we should plan for long-term. Vice -Mayor Lewellen said she is leaning towards half the budget on the airport. There are other things we could do like magazines in the hotels that we could advertise in. It would not be bad to put an ad in all year long and change it quarterly. It is simple but much less than the airport. Mayor Ryan noted he wants to be very specific in our targeting. Commissioner Davis agreed on being specific. She noted that she sees people all the time at the beach with their luggage. Commissioner James said we should think about a special logo for our 120-year birthday. We need to start those conversations now and we can use that in our marketing. It should be utilized in everything we do for the next year. Commissioner Davis commented that was one of her thoughts as well. In 2023, we do something smaller and then increase our budget in the next fiscal year so that we hit it with a bang in 2024. Commissioner Davis gave a PowerPoint presentation on Digital Advertising which is attached to and incorporated into these minutes. Commissioner James said she thinks geofencing is an extremely effective way of advertising. She felt a lot needs to be on mobile as most people are on their mobile devices. We could invest a little more in our social media campaigning as well, highlighting and promoting our City. The same thing can be said for the airport and sponsorship packages, but definitely audio streaming and mobile apps. Vice -Mayor Lewellen agreed with geofencing. She thinks commercials are very effective as well. Hollywood did one recently and she kept seeing it. It seemed to be very effective. She thinks we should have enough to cover a number of avenues. Mayor Ryan noted there is a lot that we can do. Hollywood invests a lot of money into their Chamber of Commerce. He added he has two Dania Beach apps on his phone, and they are irrelevant. The ideas are great, but the money is just not there right now. Discussion ensued on the City's current apps Minutes of Workshop — Advertising & Marketing Dania Beach City Commission Tuesday, January 31, 2023 — 5:00 p.m. Commissioner James said she would not mind doing a hybrid of all the advertising Commissioner Salvino suggested everyone needs to put together a package of what they feel is best and give it back to Commissioner Davis. We need to see how many funds we can get. We need to find out if there are funds from the outside. Commissioner Davis wanted to narrow it down and get a consensus. Commissioner Salvino said he is good with the majority. Vice -Mayor Lewellen commented we need marketing advice and asked what if we give half to the airport and the other half to other mediums. She would like to see what everything costs and the other options. Commissioner James wanted to see how we track the effectiveness of these types of things. She is okay with half going to the airport but also wants to choose two other avenues; part of our community relies on print media. Vice -Mayor Lewellen asked Deputy City Manager Sosa-Cruz if we have resources available to bring in a marketing consultant. Deputy City Manager Sosa-Cruz said we do not have anyone in-house, but we are looking to bring in a communications director and additionally a PR firm to assist with global marketing of the City. When Covid started, we did the PR videos where each Commissioner went to a business in the City. As Commissioner James stated, not just localities but also on social media and putting money behind it. Several years ago, the CRA hired a marketing firm when the new logo came out; the PR company did a lot of marketing for the logo. He believes the company was Redline Marketing. Commissioner James noted it was not Redline but another company that came in and carried out the vision. Deputy City Manager Sosa-Cruz commented it was very well received. We also have a vendor in the City that does all of our bus benches. The Ask Dania Beach app is strictly for residents to report issues to the City. The Rec Desk app is for residents who want to book activities through the Parks Department. None of the apps are intended for marketing for the City, just to facilitate for the City. Vice- Mayor Lewellen said so we do not have the resources at this point to bring in a consultant. Deputy City Manager Sosa-Cruz explained the Commission has the Commission contingency of $50,000.00 for the airport; they can use the other $50,000,00 for whatever advertising and marketing. He would need to get with the Finance Director to determine if there are other funds that could possibly be used for a PR firm or consultant. Community Development Director Norena is also creating an application for the developers and that will also be a source of marketing through the City. Minutes of Workshop — Advertising & Marketing q Dania Beach City Commission Tuesday, January 31, 2023 — 5:00 p.m. City Attorney Boutsis added whatever the Commission decides to do, she and Chief Financial Officer DiPaolo will work with them regarding the procurement process to make sure we follow Florida statutes. She asked if the cost for the airport advertising includes the design. Commissioner Davis said there is a cost for installation and production. She spoke about QR Codes and said she would like to see that implemented. She agreed with Vice -Mayor Lewellen and Commissioner James to put 50% to the airport and 50% to the other. She would like to go forward with that recommendation and then do our homework to get the right people on board. Commissioner James noted we should find out who Dania Pointe is using and that may possibly help us. Maybe since we are friends of Dania Pointe it will not cost us as much. Market trends are very important when we talk about marketing and campaigning. Commissioner Davis said it has been offered to go to Dania Pointe to look at their branding. She can do that and come back with the information next time. Mayor Ryan commented to be clear, the 50% is with the intention of getting partnerships. Commissioner Davis and Vice -Mayor Lewellen responded yes. Deputy City Manager Sosa-Cruz questioned whether we should first make sure we have a consultant on board or wait so that we do not do something incorrect. Commissioner Davis felt it is important to bring the consultant on first but ensure they understand our vision. Mayor Ryan asked Deputy City Manager Sosa-Cruz what the timeline would be for this Deputy City Manager Sosa-Cruz said there is a timing issue as far as advertising at the airport. This year might be booked already; let us look at what others are using for PR. Mayor Ryan noted we should give ourselves an overall deadline of May 1, 2023. Commissioner James said we could piggyback. We should sit down with Spirit and see what partnership opportunities are available and see if they can put our logo on some of their stuff. She knows the City Manager has some contacts with Spirit airlines. Commissioner Davis reiterated that she received this presentation yesterday and all the inventory is available today. There is a 2-4 week turn -around. Mayor Ryan commented this is productive and asked that we stay on top it. He likes all the ideas and all the input provided. If we do it right the first time, it will be easier to do it throughout the year. Let us make sure we get it and do it throughout the year. Minutes of Workshop — Advertising & Marketing Dania Beach City Commission Tuesday, January 31, 2023 — 5:00 p.m. 3. Adjournment Mayor Ryan adjourned the meeting at 6:36 p.m. CITY OF DANIA BEACH ARCHI AL YAN IV MAYO Approved: February 28, 2023 Minutes of Workshop — Advertising & Marketing 6 Dania Beach City Commission Tuesday, January 31, 2023 — 5:00 p.m. � Y At I r..r�r�u<I- Ft. Lauderdale market highlights DMA ranking 161- Florida ranks #2 in the country in terms of number of airline passengers Population3 1.94M Worktorce2 37.97o Job growth increase in the next 10 years Tourism' 13+M Annual visitors spend $6+ Billion Key industries^ Retail Educational Services Construction Health Care & Social Assistance Accommodation & Food Services Professional. Scientific. & Technical Services Administrative & Waste Management Services Air travel' 49% of adults in the Ft. Lauderdale DMA have flown in the past 12 months Sources: IACI 2019, 2Steding's Best Places, 3Media Market,'City of Fort Lauderdale 2021 , 5Scarborough 2022 I Ft. Lauderdale airport highlights FLL is the fastest growing passenger hub in the united states Passengers i impressions' Flights2 Major airline hub2 36,747,622 102,893,342 290+ 25% 54% Annual Annual of Ft. Lauderdale of total traffic daily flights 31062,302 8,574,445 serviced by 21 airlines from JetBlue Frequent Flyers have flown Monthly Monthly for business in the last year Sources: 'Airports Council International 20l9. 2FortLauderdale-Hollywood lntemationaI Airport, 3Scarborough 2022 mp u Domestic traffic highlights 865,276 ANNUAL DOMESTIC PASSENGERS 27,903,550' 78'7° 97 of traffic nonstop serviced is domestic domestic' destinations2 715,188 657,456 594,141 International traffic highlights a_ Annual international passengers 8,844,0721 24% of traffic serviced is internationa12 44 international departures2 I Monthly traffic by concourse otal monthly pas_ - , _is: 3,062,302 9% 2 8% [ TERMINAL 3 COR OURSE D 244,984 CONCOURSE E 275,697; Delta : American Airlines PASSENGERS: Air Canaan PASSENGERS: A4UI JetBlue i Norwegian Air Spirit Sunwing 1 9% TERMINAL 3 CONCOURSE 177o TERMINAL 587,$37i JeiBloe [ CONCOURSE spill 520,592 ArTronsat PASSENGERS: AylanCO i British Airways I Caribbean Ar I Emirates I Frontier IBC Always I Sky Bahamas Spirit Sunwing Tame Airlines Sources: Airports Council International 2019, Fort Lauderdale -Hollywood International Airport 8% TERMINAL 1 244,964 i CONCOURSE Alaska Aldines PASSENGERS Allegiant Silver Airways United West,et 137o1 TERMINAL 1 '• CONCOURSE B 398,0991 southwest PASSENGERS' 26%TERMINAL 796,199 i CONCOURSEB PASSENGEBohamasairRS I Cape Atllnes Southwest I Swoop i to m Ft. Lauderdale frequent flyer profile U.S. adults aged 18+ who live in the Ft. Lauderdale DMA, took 3+ round trips in the past 12 months & have departed from FLL in the past 12 months o 6//� Demographics Avg. household income/value Travel behavior Age 25-54: Avg. Household income: Avg. round trips per year: 5 Married: Avg. Home value: Avg. business trips per year : 2 Employed FT: la Education College graduate: i._ : , _.. Postgraduate degree: 1 s'. 11 41 Spending behaviors / decision making Spend $45K+ on a new vehicle (next 12 mos.(: 256 Index Spent $500+ on retail shopping (Post 12 mos.(: 181 Index Company decision maker. �s inc,ez Spent $2,500+ on Internet purchases (past 12 mos.l: 167 index Source: Scarborough Ft. Lauderdale, FL 2022 Release 1 Base = U.S. Adults 18+, Index = 100 .0 AVAILABLE INVENTORY Ft. Lauderdale -Hollywood International Airport (FLL) Jet Bridge Wrap FLL1A-JBW-1 Description Large format Interior Jet Bridge Wrap passengers capturing arriving and departing passengers offering a first and last impression to a captive audience. Target: Arrivals and Departures Size: 144" W x 36" H Production / Install / Removal: $4,245.14 Net Media Rate Card: $3,950/period Net Negotiated Rate Card:' $3,250/period "r'ridng void for 30 days. All rates are non -cancellable. Annual rate increases will be applied to mul i-ye or ogreemenis. 1 Period = 28 Doys. u 19 Gr0untl8aana�a palm 0'j Portarbn m a pip I d �jlAri _ Wr Ft. Lauderdale -Hollywood International Airport (FLL) 1 Lit Tension Fabric Display FLLI A-LTFD-1 Description Large format Soffit Lit Tension Fabric Display capturing arriving passengers as they exit Concourse A as well as departures navigating the concourse. Target: Arrivals and Departures Size: 204" W x 97.4375" H Production / Install / Removal: $3,340.24 Net Media Rate Card: $8,950/period Net Negotiated Rate Card:* $7,350/period "Pricing valid for 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Period = 28 Days. 1� Ft. Lauderdale -Hollywood International Airport (FLL) Specialty Display Sponsorship FLL1 A-SDS-1 Description Customizable Branded Environment located in the common seating area of Concourse A providing an exciting opportunity for passenger engagement. Target: Arrivals and Departures Size: 120" L x 120" W x 84" H Production / Install / Removal: $.00 Net Media Rate Card: $39,300/period Net Negotiated Rate Card:* $32,250/period `Pricing valid for 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Period = 28 Days. l 11 Ft. Lauderdale -Hollywood International Airport (FLL) Tension Fabric Display FLLI A-TFD-2 Description Soffit Tension Fabric Display capturing arriving passengers as they exit Concourse A as well as departures navigating the concourse. Target: Arrivals and Departures Size: 240" W x 32" H Production / Install / Removal: $1,505.38 Net Media Rate Card: $6,000/period Net Negotiated Rate Card:` $4,950/period -Pricing valid for 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Period = 28 Days. 12 Ft. Lauderdale -Hollywood International Airport (FLL) Tension Fabric Display FLL1B-TFD-1 Description Soffit Tension Fabric Display located in the heart of Concourse B and easily seen by all arriving and departing traffic. Target: Arrivals and Departures Size: 240" W x 72" H Production / Install / Removal: $3,060.40 Net Media Rate Card: $4,800/period Net Negotiated Rate Card:* $3,950/period "Pricing volid for 30 days. All rates ore ion -cancellable. Annual rate increases will be bloated to multi -year agreements. 1 Period = 28 Days. �1 13 Ft. Lauderdale -Hollywood International Airport (FLL) Baggage Carousel Wrap FLLI BC-BCW-1 Description Baggage Carousel Wrap capturing arriving passengers from Terminal 1 as they wait to collect their luggage from Baggage Claim. Target: Arrivals Size: See Specs Sheet Production / Install / Removal: $.00 Net Media Rate Card: $7,900/period Net Negotiated Rate Card:* $6,500/period "Pricing solid for 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Perlod = 28 Days. 1 14 Ft. Lauderdale -Hollywood International Airport (FLL) tension Fabric banner FLLI BC-TFB-3 Description Large format Hanging Tension Fabric Banner capturing arrving passengers from Terminal 1 as they navigate through Terminal 1 baggage claim. Target: Arrivals / Meeters and Greeters Size: 48" W x 120" H Production / Install / Removal: $1,915.60 Net Media Rate Card: $3,300/period Net Negotiated Rate Card:* $2,750/period rt-- ^ dWT- erg ■ Y ' •Pricing valid for 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Periotl = 28 Days. 1 15 Ft. Lauderdale -Hollywood International Airport (FLL) Tension Fabric Display FLLI BC-TFD-2 Description Large Format Tension Fabric Display located on the back wall of Terminal 1 bag claim capturing arriving passengers as they wait to collect their luggage Target: Arrivals / Meeters and Greeters Size: 264" W x 72" H Production / Install / Removal: $1,029.44 Net Media Rate Card: $2,700/period Net Negotiated Rate Card:` $2,250/period -Pricing valid For 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. I Period = 28 Days. Ft. Lauderdale -Hollywood International Airport (FLL) Banner FLL1 OD-B-1 Description Impactful massive Banner located on the exterior of the parking garage providing considerable exposure to all passengers and drive -by traffic. Target: Arrivals, Departures and Drive by Traffic Size: 1200" W x 360" H Production / Install / Removal: $31,136.62 Net Media Rate Card: $30,650/period Net Negotiated Rate Card:* $27,600/period -Pacing valid for 30 days. All rates are non -cancellable. Annual rate increases WO be applied io multi -year agreements. 1 Penod = 28 Days. 1 I 17 Ft. Lauderdale -Hollywood International Airport (FLL) Baggage Carousel Wrap FLL2BC-BCW-2 Description Baggage Carousel Wrap capturing arriving passengers from Terminal 2 as they wait to collect their luggage from Baggage Claim. Target: Arrivals Size: See Specs Sheet � Production / Install / Removal: $.00 ILLSILIT.MI:T7rMiliF $7,900/period Net Negotiated Rate Card:" $6,500/period 'Pricing valid For 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Period = 28 Days. 18 Ft. Lauderdale -Hollywood International Airport (FLL) Tension Fabric Banner FLL2BC-TFB-2 Description Overhead Tension Fabric Banner capturing arriving passengers from Terminal 2 as they navigate through Terminal 2 baggage claim. Target: Arrivals / Meeters and Greeters Size: 84" W x 24" H Production / Install / Removal: $1,529.76 Net Media Rate Card: $3,000/period Net Negotiated Rate Card:` $2,500/period 'Pricing volld for 30 days. All rates are non -cancellable. Annuol rate increases will be applied to multi -year agreements. 1 Period = 28 Days, 19 Ft. Lauderdale -Hollywood International Airport (FLL) Tension Fabric Display FLL2BC-TFD-1 Description Large Format Tension Fabric Display located on the back wall of Terminal 1 bag claim capturing arriving passengers as they wait to collect their luggage Target: Arrivals / Meeters and Greeters Size: 132" W x 70" H Production / Install / Removal: $525.94 Net Media Rate Card: $2,400/period Net Negotiated Rate Card:` $2,000/period "Pricing valid for 30 days. All rotes are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Period = 28 Days. A 1 20 Ft. Lauderdale -Hollywood International Airport (FLL) Tension fabric Dispi% FLL2D-TFD-16 Description Large format Tension Fabric Soffit Display located in the D Concourse targeting 100% of Concourse D arrivals and departures Target: Anivals and Departures Size: 240" W x 48" H Production / Install / Removal: $2,127.60 Net Media Rate Card: $5,950/period Net Negotiated Rate Card:' $4,900/period `Pricing valid for 30 days. All rates are non -cancellable. Annual rate increases will be opoled to multi -year agreements. I Period = 28 Days. 21 Ft. Lauderdale -Hollywood International Airport (FILL) Column V FLL3BC-CW-1 Description Column Wrap located in the heart of Terminal 3 baggage claim capturing arriving passengers as wait to collect their luggage. Target: Arrivals / Meeters and Greeters Size: 40" W x 96' H Production / Install / Removal: $538.84 Net Media Rate Card: $2,400/period Net Negotiated Rate Card:" $2,000/period "Pricing valid for 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Period = 28 Days. 22 Ft. Lauderdale -Hollywood International Airport (FLL) Tension Fabric Banner FLL3BC-TFB-1 Description Overhead Tension Fabric Banner capturing arriving passengers from Terminal 3 as they navigate through Terminal 3 baggage claim. Target: Arrivals / Meeters and Greeters Size: 84" W x 24" H Production / Install / Removal: $1,529.76 Net Media Rate Card: $3,600/period Net Negotiated Rate Card:' $3,000/period 'Pricing valid for 30 days. All rates ore non -cancellable. Ann uol rate increases will be applied to multi -year agreements. 1 Period = 28 Days. ,01 23 Ft. Lauderdale -Hollywood International Airport (FLL) Tension Fabric Display FLL3E-TFD-9 Description Large format Tension Fabric Displays located in the high traffic entrance/exit to Concourse E capturing 100% of arrivals and departures in Concourse E Target: Arrivals and Departures Size: 144" W x 72" H Production / Install / Removal: $584.24 Net Media Rate Card: $6,300/period Net Negotiated Rate Card:* $5,200/period 'Pricing valid for 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Period =28 Days. 24 Ft. Lauderdale -Hollywood International Airport (FLL) Column Wra FLL4BC-CW-1 Description Column Wrap located in the heart of Terminal 4 baggage claim capturing arriving passengers as wait to collect their luggage. Target: Arrivals / Meeters and Greeters Size: 40" W x 96" H Production / Install / Removal: $538.84 Net Media Rate Card: $2,700/period Net Negotiated Rate Card:" $2,250/period Pricing volid for 30 days. All rates are no ni callable. Annual rote increases will be applied to multi -year agreements. 1 Period = 28 Doi 25 Ft. Lauderdale -Hollywood International Airport (FLL) Direct View Networ. FLLPK14LCD-2-3 Description Package of 14 Direct View Network units, strategically placed in high traffic areas, provides comprehensive airport coverage capturing 100% of arrivals and departures across all 4 terminals. Target: Arrivals and Departures Size: 88" Pixel Dimension: 3840 x 1080 (width x height). Duration::10 Spot / :100 Loop Capabilities: Static And Motion Net Media Rate Card: $42,450/period Net Negotiated Rate Card:` $38,250/period 'Pricing valid for 30 days. All rates ore nor-concelloble. Annual rate increases will be applied to multi -year agreements. 1 Period =28 Days. A 1 26 *Pricing volld for 30 days. All rotes are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Period = 28 Days. Ft. Lauderdale -Hollywood International Airport (FLL) baggage Claim Oigitu FLLPK24LCD-1-18 Description Package of 24 LCDs located across Terminals 1 -4 baggage claim providing comprehensive digital coverage to passengers as they wait to collect their luggage. Target: Arrivals Size: 55' Pixel Dimension: 1920 x 1080 (width x height). Duration::10 Spot / :220 Loop Capabilities: Static And Motion Net Media Rate Card: $7,150/period Net Negotiated Rate Card:* $5,900/period • 1 27 Ft. Lauderdale -Hollywood International Airport (FLL) Direct View Network FLLPK2LCD-1-1 Description Package of 2 Direct View Network units, strategically placed in high traffic area of Concourse A targeting 100% of Concourse A arrivals and departures Target: Arrivals and Departures Size: 88" Pixel Dimension: 3840 x 1080 (width x height). Duration::10 Spot / :100 Loop Capabilities: Static And Motion Net Media Rate Card: $18,900/period Net Negotiated Rate Card:' $15,500/period "Pricing volld for 30 days. All rates are non -cancellable. Annual rule Increases will be applied to multi -year agreements. 1 Period = 28 Days. 28 Ft. Lauderdale -Hollywood International Airport (FLL) ension ItaiDric uisplay FLLPK2TFD-1-2 Description Package of 2 Large Tension Fabric Displays, located along the high traffic corridor connecting Concourses E and F. Target: Arrivals and Departures Size: 132" W x 80" H Production / Install / Removal: $3,308.62 Net Media Rate Card: $4,800/period Net Negotiated Rate Card:* $3,950/period 'Pricing valid for 30 days. All rates are nonconcellable. Annual rate increases will be applied to multi -year agreements. 1 Period = 28 Days. 29 southficridaslnusar1--w - 'Pricing valid for 30 days. All rates are non-cancelloble. Annual rate increases will de applied to multi -year agreements. I Period =28 Days, Ft. Lauderdale -Hollywood International Airport (FLL) Tension FabriC Display FLLPK2TFD-13-1 Description Pacakge of 2 soffit Tension Fabric Displays located in the heart of Concourse B capturing 100% of arrivals and depatures. Target: Arrivals and Departures Size: 327" W x 72' H Production / Install / Removal: $8,886.34 Net Media Rate Card: $10,050/period Net Negotiated Rate Card:" $8,250/period ,01 1 30 Ft. Lauderdale -Hollywood International Airport (FLL) Tension rabric uispiay FLLPK2TFD-2-1 Description Package of 2 Tension Fabric Displays provides a head on read to Terminal 1 arrivals as they head to Car Rental Facility or Terminal 1 parking garage. Target: Arrivals Size: 192" W x 48" H Production / Install / Removal: $2,109.76 Net Media Rate Card: $3,750/period Net Negotiated Rate Card:` $3,100/period *Pricing valid for 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. I Penod = 28 Days. 1 31 Ft. Lauderdale -Hollywood International Airport (FLL) Tension Fabric Display FLLPK2TFD-8-1 Description Package of 2 Soffit Tension Fabric Displays capturing 100% of Terminal 1 Deparrures heading to Concourses A, B, and C Target: Departures Size: 240" W x 72" H Production / Install / Removal: $4,000.80 Net Media Rate Card: $11,950/period Net Negotiated Rate Card:` $9,800/period •Pricing volid For 30 days. All rotes ore non -cancellable. Annual rate increases will be appled to multi -year agreements. I Period = 28 Days. 32 Ir -Fkinv_� Ft. Lauderdale -Hollywood International Airport (FLL) Video Walls FLLPK2VW-1-1 Description Package of 2 large Format t Video Walls located at high traffic arrivals escalator from Terminal 2 and Terminal 4 capturing arrivals as they head to baggage claim. Target: Arrivals Size: 196" W x 104" H Pixel Dimension: 1280 x 652 Duration::10 Spot / :60 Loop Capabilities: Static And Motion Net Media Rate Card: $23,600/period Net Negotiated Rate Card:* $21,250/period 'Pricing valid for 30 days. All rates are non -cancellable. Annual rate increases will be applied to multi -year agreements. 1 Period = 28 Days. 33 'Pricing valid for 30 days. All rates are non -cancellable. Ann uoI rate increases will be applied to multi -year agreements. 1 Period = 28 Doys. Ft. Lauderdale -Hollywood International Airport (FLL) Direct View Network FLLPK3LCD-1-1 Description Package of 3 Direct View Network units, strategically placed in high traffic area of Concourse B targeting 1007o of Concourse B arrivals and departures Target: Arrivals and Departures Size: 88" Pixel Dimension: 3840 x 1080 (width x height). Duration::10 Spot / :100 Loop Capabilities: Static And Motion Net Media Rate Card: $18,900/period Net Negotiated Rate Card:` $15,500/period A 1 34 �I Clear Channel Outdoor GET MORE WITH US. Disclaimer: This proposal includes data and other Information that the Proposer considers to be confidential and proprietary and the proposal shall not be disclosed to any third party individual, corporation, partnership or other group or entity, except for those that have on actual need to know such confidential Informafion as H relates to this proposal, Additional Notes: Pricing only valid for 30 days. Production costs are based on CCA's preferred graphic vendor pricing with CSI and Moss. All materials must be received 10 business days prior to posting to guarantee on on time posting. All creative is subject to final airport authority approval prior to production / posting. All proposed inventory is subject to availability at time of booking. Inventory Is not on hold. All corporate marks, names, identities, and/or likeness utilized within these materials are for display purposes only. There exists no association between any third -party and In -Ter -Space Services, Inc. and/or Clear Channel Outdoor, LLC. unless explicitly stated. Any potential association, agency relationship, or copyright Infringement created or perceived herein is nelther intended nor Implied. and hereby expressly disclaimed. Oo �manm��amm. (4MT-VW-2) FLL-PKZVW-1-1 a o e e e a PB}TFBQ L INVENTORY KEY -► Arriving * Bag Claim Digital B Banner O wrap Ft. Lauderdale -Hollywood International Airport • FLL • 79110 • Terminal 4 Bag Claim 1 1/3020232:33 PM F1 MEMO NOW TIMAN-M ♦ Arriving B Banner ♦ Departing Exhibit * Premier Tension Fabric Display Q Wrap Ft. Lauderdale -Hollywood International Airport • FLL • 79110 • Terminal 4 Concourse G I/302023 2:33 PM INVENTORY KEY ♦ Arriving ♦ Departing Exhibit Premier Tension Fabric Display * Video Wall O Wrap cme H10 SpVIt Wo IkAk Ft. Lauderdale -Hollywood International Airport • FLL • 79110 • Tenninal 4 Concourse H 1 1/3020232:34 PM INVENTORY KEY ♦ Arriving * Bag Claim Digital 6 Banner ♦ Departing Exhibit Tension Fabric Display O wrap Ft. Lauderdale -Hollywood Intemational Airport • FLL • 79110 • Tenninal 1 Bag Claim 1/30/2023 2:30 PM INVENTORY KEY Concourse C Concourse B ♦ Arriving ♦ Departing Exhibit Lit Tension Fabric Display Premier Tension Fabric Display O wrap Ft. Lauderdale -Hollywood International Airport • FLL • 79110 • Terminal 1 CONCOURSE B AND C 1/30/20232:30 PM i.\/ZhIts) We13�►•1 PK2TFB-9-1) nience Go 3� PK2TFB-9-1) ♦ Arriving B Banner ♦ Departing Exhibit Lit Tension Fabric Display * Premier Tension Fabric Display O wrap Ft. Lauderdale -Hollywood International Airport • FLL • 79110 • Terminal I Concourse A 1/30/2023 2:31 PM INVENTORY KEY ♦ Arriving B Banner ♦ Departing Tension Fabric Display O Wrap Ft. Lauderdale -Hollywood International Airport • FLL • 79110 • Terminal 1 Ticketing 1/30120:332:31 PM INVENTORY KEY ♦ Arriving * Bag Claim Digital B Banner ♦ Departing Tension Fabric Display O wrap Ft. Lauderdale -Hollywood Intemational Airport • FLL • 79110 • Tenninal 2 Bag Claim 1/30/20232:31 PM 2DJBW-2 IIj Gate DB L Oe e 2D-TFD.15 2D-TFD-16 Gate D9 oalra 20JBW //x zD-3aW-s 4 2DJBW-5 O Gap D5 Gate D4 20 JO nir canna Ds 2D-TFD-14 2D-TFD-13 Gate D3 nirc... d. Della acme 2D-TFD-12 2D-TFD.4 +I t _ _!2S-TI Ft. Lauderdale -Hollywood International Airport e FLL e 79110 • Tenninal 2 Concourse INVENTORY KEY ♦ Arriving y Departing Premier Tension Fabric Display O wrap 1/30L023 2:32 PM mm m� K ea as ea INVENTORY KEY ♦ Arriving * Bag Claim Digital B Banner ♦ Departing O wrap Ft. Lauderdale -Hollywood International Airport • FLL • 79110 • Terminal 3 Bag Claim 1/30/2023 2:32 PM Ft. Lauderdale -Hollywood International Airport • FLL • 79110 • Tenninal 3 Concourse INVENTORY KEY ♦ Arriving ♦ Departing Lit Tension Fabric Display * Premier Tension Fabric Display Q Wrap 1 /30/2023 2:33 PM Digital Offerings • Audio Streaming • Banners - IAB Sizes • Video - VAST / VPAID • Rich -Media / MRAID • Audio Streaming • Banners - IAB Sizes • Video - VAST / VPAID • Rich -Media / MRAID 1i DANIA BEACH SEA IT. LIVE IT, LOVE 7 Digital Advertising Products Audio Streaming Commercials: Pandora, Spotify, iHeartRadio, Univision, Musi, Tuneln, CMG, Audacy, etc. Podcasts: Spotify, Apple, iHeartRadio, Pandora, Uforia (Univision), Stitcher, PodcastOne, etc. CTV/OTT: Scripps (Discovery), AMC, CBS, NBC Universal, Fox Networks, Pluto TV, Viacom, Peacock, etc. / Roku, Amazon Fire Stick, Apple TV and major gaming consoles. Video: Will be displayed and delivered on apps and websites where videos are available targetingthe specific campaign target audience. Examples: CNN, NY Post, TMZ, Etsy, ESPN, CNBC, Sephora, Yahoo, etc. DANiA BEACH Digital Advertising Products (cont'd) Banner Ads: Will be displayed and delivered on apps and websites where banners are available targeting the specific campaign target audience. Examples: CNN, NY Post, CBS Sports, TMZ, Fox, Etsy, ESPN, CNBC, Sephora, Yahoo, etc. Rich Media: Our in-house designers bring your brand to life by creating captivating mobile -first creative. From rich media to video, our ad units feature cohesive branding and animation that entice users to engage. Programmatic: Integrations: Over 60+ digital inventory publisher and network sources and 50+ data partners and growing. Audio streaming commercials, podcasts, CN/OTT, video, banner and rich media campaigns are delivered programmatically. 16) DANIA BEACH Banner Ad • Banner ads are delivered to the target audience of Broward County, FL consumers by geographically identifying their device's individual IP address. . Ads are delivered to over 25K+ apps that enable banners to display via mobile and desktop devices based on the consumer's daily activities. Is Each ad has a clickable URL that will lead to the City of Dania Beach web page of choice. • Ads are delivered utilizing banner ad inventory targeting mobile and desktop devices of the target audience of consumers in Broward County, FL DANIA 11 d 14 Connected TV / OTT Connected TV (CTV) and over -the -top (OTT) video viewing have grown by leaps and bounds. When we refer to Connected TV or CTV, we are generally referring to the hardware that specifically enables someone to connect their television set to the internet. This can occur directly through an IP-enabled television set, through a cable set -top box, through a dedicated digital media player like a Fire stick, Chromecast stick or a Roku box, etc. Over -the - top (OTT) media refers to the software/apps which enable the delivery of streaming media to televisions and other connected devices. i �J Discovery l®CBS j